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Posts that are to help stager’s with their business. Cool websites, photo editing, business listing and staging how-to.

Hollywood Glam Home Staging – 5 Tips

I’m always in awe of the home stager and designer that has that uncanny ability to reach into the home and pull out a persona that resonates immediately with the buyer.  Kristin Biorn of Kristin Biorn Interiors in the Beverly Hills/Malibu area is so gifted at home staging and design, that she is one of the top home stagers in one of the most competitive locations in the world!  When you see her work below, you’ll know why she’s so successful at what she does…

Kristin Biorn, creates Hollywood glam!

1.  Add Personality

In this Brentwood home, she managed to “de-personalize” yet add personality with a Marilyn Monroe theme.  Her focal point helps to emphasize the fantastic, stone fireplace, as well as give unity to the eclectic furnishings.

I love this office and how Kristin de-personalized it...yet made it very personal!

2.  Use Rhythm and Be Memorable!

In the same home, she weaves the Marilyn Monroe, glam theme throughout the home and creates an office space to die for!  Notice the uniquely framed photos of Marilyn which replaced the family photos originally.  A functional, personal space that buyers can envision working in.  She also helps the buyer’s remember her homes by creating a theme and rhythm throughout the space.  Since buyers look at many homes online, she wants her homes to be the ones they click back to!

Hollywood Glam, gorgeously staged bedroom!

3.  Create Serenity and Luxury in the Bedroom

A master bedroom that is calm, cool and collected is highly desired by buyers!  Kristin works wonders in this bedroom by connecting the space with a cool pallette filled with silks, velvet and comfort!

When I complemented Kristin on the success of her work and business, she graciously replied:

Thanks…and remind them it all began with you!  You gave me the confidence to go out and become one of the top home stagers from Malibu to Beverly Hills. So Thank You!

It warms my heart to see people take their God given talent and use it successfully!  Here are a couple more staging tips I gathered from Kristin’s work:

I love the textures, symmetry and LIFE in this staged space!

 4.  Use Symmetry and Texture to Add Life to Spaces

Symmetry in a room creates a calming balance that buyers can connect with.  Her repeated use of various textures from the fluffy rug, to silk pillows and mirrored table create interest when the palette is very neutral.

Dining room home staged perfectly!  Looks straight our out of a magazine spread!

5.  Merchandise the Space Like a Magazine Spread

Kristin reads the integrity of the home perfectly by knowing when to play up the space or down depending on the vision.  This dining room looks straight out of magazine spread because she merchandised the table beautifully!  An experienced and trained home stager know when to set the table of leave it…there is no formula to staging.

How about a closer look:


Thanks Kristin for sharing your work!

Cheers to all the talented home stager’s out there!  Any more tips you would like to add to this post?

XOXO – Happy Staging!

Audra Slinkey

Hope to hear from you!


Picture Perfect – Free Tutorial Video on Photo Editing!

In the HSR training, I emphasize the importance of having an image that looks FANTASTIC!  Whether we like it or not, we are in the “image” industry, so having a gorgeous website, portfolio, bio, forms, email signature, logo and brand really matters!  One of my favorite and FREE websites to use for branding is called PicMonkey.

Here is a quick video that shows you how to create a before-and-after “photo story” for your clients.  I like slideshows but sometimes your website visitors can be impatient, so having your best transformations branded with your name makes sense.

Here is a Free Video Tutorial on using one of my favorite, free online image editors…


Sky is the limit when it comes to using this cool tool!

You can use this same before-and-after full image as your Facebook cover too.  For instance,  here is a quick visual of what you can do to display your staging success:


XOXO – Happy Staging!

Audra Slinkey

Hope to hear from you!




The Art of Great Staging

What makes staging essential and fantastic?  Some key tips and great photographs!

Anyone who has not had their head in the sand for the last few years understands that there is “no set price” for a home.  The real estate market is a roller coaster ride of highs and lows but one thing remains the same, buyers will always be looking for that “ideal vision” for their family AND will always be willing to pay top dollar for it!

You see, staging is NOT about de-cluttering and cleaning but at it’s essence, it’s an “art form” born from extreme expertise in merchandising and designing a “vision” that buyers will fall in love with!  Staging done correctly, provides the “props and vision” for the buyer to mentally “move-in” to each room while emotionally connecting them to the home as a whole!  Once connected, the offer is made and not usually broken.

Great staging starts with understanding first “the who” and merchandising for that particular vision.  Who is the buyer demographic for that home, what will they desire to see in each space?   HSR Certified stagers are trained to research six “cues” to determine the typical buyer demographic, as well as converse with the agents in the area.

Is this a “contemporary zen” home and lifestyle we are staging for?

Great work by Zealy Homes!

What will our buyers be “hoping” to find when they step through that door and how can we create the lifestyle they dream about in each room?

I would argue that many homes on the market today are what I call “half way there” homes because they have been stripped down but not “dolled up”.  They are like a cake with no frosting and will never get the best price for their home in that condition.

Essentially, these homes are leaving money on the table!

Room transformed by Home Retreat

An agent might argue, “who cares if they get the best price, so long as it’s sold quickly” but that’s short sighted.

I imagine most of us would not be too happy to see the competing agent down the street selling our neighbors house for $30,000 more than we got because they took the time to bring in a great professional home stager.  Agents build their reputations not only on quickly selling homes but on getting the BEST PRICE for their clients!

Based on the information we have for our buyer demographic, we are able to create a profile of what we are designing for and a plan for the seller.  The plan starts with taking the time to understand the benefits of staging and realizing that a little work today, saves you a lot of headache in the future.  For example, if my neighbor made $30,000 more than me on the sell of their home, how does that $30,000 translate to real earned dollars?  With capital gains it means that it’s pure cash, so I would probably have to make $50,000 to realize $30,000 cash realistically.

How many hours do you have to work to make $50,000?  Definitely more hours then the amount of time, energy and expense of correctly staging the home first!

Vacant room by Orchestrated Designs and Cassandra

Which brings me to another very critical aspect of staging and that is photos!  Correctly trained stagers know that it’s not only about the “walk-in” but very critically about the photo for online marketing!

If 95% of buyers are online first looking at photos before they decide to visit the home, how important do you think staging for the photo is in the sales process?  As an agent, how important do you think the photos are to your image and reputation?

Great staging involves the total package!  Starting with the research, creating the plan and communicating a vision that seller’s can understand financially, then finishing with marketing output that makes the buyers fall in love BEFORE entering into the home.

Linda plays to the integrity of the home and styles the room similarly!

Lightbox – E-Design Info


Do you want to see exactly what is in our Member’s Training Area?

See the Training Overview Video new members watch on their first day!
See why HSR is one of only two RESA Accredited Home Staging Training companies!
See what is in each week’s training sections, the Design Modules and HSR Library!

Having trouble watching the video below, click here to watch in separate screen.

Hot Tips for Stagers

Free Staging Training Webinar on Wednesday, May 3rd at 4:00pm (Pacific Time)

After well over 10 years of staging training, speaking at RESA Conferences and chatting with veteran stagers daily I’ve narrowed down some essential, soul searching elements that make up various niches in the industry, the best staging accessories to buy for ROI, best practices for marketing in 2017 and lots more great tips for new stagers!

What You'll Learn on the Live Webinar:

  1. How to Easily Focus and Find Your Niche in the Staging Industry - 4 Key Factors to Consider
  2. Top 10 Accessory Items to Shop for Right Away
  3. Step-by-step strategies you can implement in your business for immediate results - backed up by years of experience!
  4. BONUS!  A Special, FREE Video  Training Invite On How to Stage in 2017 and Beyond with Lots of Photo Examples!

Space is limited for this free staging training, so signup right's FREE!

Join me for this free staging training webinar on Wednesday, May 3 entitled, “Top 8 Things Every New Stager Needs to Know!”  Hope to see you there!