Finally, the National Association of Realtors has surveyed real estate agents on the merits of home staging! To see the full report, click here or on the image below. In the survey, they interviewed over 2,300 real estate agents to get their opinion on the benefits of staging, who pays for the staging and how often they recommend staging to their clients.
As a home staging trainer whose sole mission has been to “make home staging an industry standard” for the last 10 years, I’m happy to say that a whopping 34% of the agents surveyed insist on ALL their homes being staged! Yippee! Before I get too excited, we stagers have a long way to go in educating the other 66% who don’t think that every listing benefits from staging, so here you go…
I’ve included some fantastic quote images below from the staging report, I want everyone to share on Facebook, Pinterest, your websites, etc…all year long. They are yours to use freely to get the word out!
XOXO – Happy Staging!
Hope to hear from you!
I wrote an article recently in the National Association of Realtors, Styled, Staged and Sold blog that got a lot of interesting and conflicting comments from agents and stagers. In the article, that you can read here,…I talked about the importance of being of honest with sellers in the 2015 real estate market and to tell the ugly truths about staging and selling.
The comments came fast and furious. One of the commenters didn’t like the “angle of the before photos” because it wasn’t EXACT, so she did not think she would use a stager…huh?!! This kind of nonsensical thinking is still out there when it comes to understanding what staging does and does not do for a home. I’ve said it before and I’ll say it again:
Home staging is not rocket science, it’s pure economics…when you use an expert to improve the look of a product, the demand thus price goes up.
The article was a follow-up on my 3 Ways to Start a Bidding War Through Staging article that has been shared a TON by stagers and agents, so thanks so much! I’m reminded that I need to educate sellers and agents like never before about home staging! Together, we can do so much!