Hot Tips for Stagers

Free Staging Training Webinar on Wednesday, May 3rd at 4:00pm (Pacific Time)

After well over 10 years of staging training, speaking at RESA Conferences and chatting with veteran stagers daily I’ve narrowed down some essential, soul searching elements that make up various niches in the industry, the best staging accessories to buy for ROI, best practices for marketing in 2017 and lots more great tips for new stagers!

What You'll Learn on the Live Webinar:

  1. How to Easily Focus and Find Your Niche in the Staging Industry - 4 Key Factors to Consider
  2. Top 10 Accessory Items to Shop for Right Away
  3. Step-by-step strategies you can implement in your business for immediate results - backed up by years of experience!
  4. BONUS!  A Special, FREE Video  Training Invite On How to Stage in 2017 and Beyond with Lots of Photo Examples!

Space is limited for this free staging training, so signup right away...it's FREE!

Join me for this free staging training webinar on Wednesday, May 3 entitled, “Top 8 Things Every New Stager Needs to Know!”  Hope to see you there!

5 Reasons Why Interior Designers Should become Home Stagers

I love this video testimonial from Michelle Minch of Moving Mountain Designs who is also a RESA Stager of the Year and is killing it in the Los Angeles Area as a home stager! Michelle started out as an Interior Designer and took the HSR home staging certification training thinking she would add staging to her business...boy did she get more than she bargained for!

Here's 5 HUGE Reasons Why Every Interior Designer Should Be a Home Stager...

#1

Easy "Target Market" to Find and Market to...

Who is an Interior Designer's business target market?  New home owners and people considering a remodel or design project.  Are these people easy to find?  Not really. 

The Home Stager on the other hand has a target market of Real Estate Agents who are very easy to find online (and off) and very easy to target.

#2

A Target Market that Continually Feeds You New Business

Did I mention that having a handful of Real Estate Agents who use you on every listing they get means you are continually getting new business without having to lift a finger?

That's right, the HUGE business model benefit to working with agents is that this target market will actually do the marketing for you since they will need you multiple times.  The interior designer's target markets do not continually feed them new business.

#3

"First Crack" at the Designers Best Target Market

Every GREAT staging job should turn into a new move-in design job when positioned correctly!  The home stager has the best opportunity at connecting with the home seller who very soon will be a new home owner and want help remodeling their new space.

This is one of the biggest reasons the HSR Certification Training program goes over BOTH the staging and design business models.  This HUGE advantage is what makes us different from other training companies because we understand that beautiful staging leads to new design business and we want you to be able to handle all of it!

#4

An "Economy Proof" Business

Remember when no one was spending on "luxury items and services" during the down turn?  Guess what?  They were still spending on home staging because if they didn't professionally stage their home, it simply would not sell.

As the longest running, online staging and design training provider who has been through every economy I can safely tell you that staging is an "economy proof" business when positioned correctly.

#5

Less "Measuring" & More Fun!

Many of my HSR members have left the interior design industry and jumped in the home staging industry because they said it was just A LOT more fun! Design typically is a higher risk, higher capital, bigger stress profession that has a longer sales cycle whereas staging is an "in and out" profession where clients see huge results right away.

My X-Designer members tell me they like creatively working with what their client's have to make rooms beautiful rather than the tedium of completely redoing a client's space or measuring the exact cabinet size to fit a kitchen, etc....

There are many more benefits of adding staging to the Interior Design business model but those are just a few "biggies".

FREE Video on What it Takes to Be a Stager...

Could Home Staging" be a Career for You?


Don’t miss this..!!

  • 7 Key Questions to Ask Yourself
  • What the Cost is to Starting this Business
  • Do You Have the Personality for This Industry?
  • How You Know If You Have the Design Talent?

Every Interior Designer should consider adding home staging to their list of services and here are 5 GREAT reasons why designers should become home stagers…

Staging Certification Video

I have spent the last four months going through every inch of our 21-Day Home Staging Certification Training and migrating it to a cutting edge, online training system.  Every form, guide, page, link and resource or our staging certification program has been updated to reflect our changing staging, design and real estate industries.  I'm so proud of this new training area which members are RAVING about.

If you are shopping for staging and design training, then watch this video and compare it to anything else you've seen...I promise you will LOVE it!

 

DOWNLOAD OUR NEW TRAINING CALENDAR!

This quick training calendar gives you an example of the resources available to you on each day of the training...you are covered and will be referring back to it often!

Last Week's Raves...

I love the training. I think it is exciting! I can't wait to get up in the morning and start my lessons.  All this material we are covering is invaluable.  When one thinks about all the money one can end up making in this business...this course is really inexpensive. Plus you get to have fun while making a good living.

Anna Marie Stone
Staging Pays Off

I started the training before you updated the member's area, and I have to say that I like the new layout very much. The way you've rearranged the lessons is making it easier for me to follow, and I like being able to keep track of what I've finished on the sidebar. All of the information in the training has helped me feel more confident, and as though I can actually make this happen!

Emily Funk
Emily Funk Design

The HSR training is excellent! I've learned so much already and am eager to learn more. All the questions I had before are being answered ten fold, I love this course so far!

Misha Taylor
Upstaged Home and Interiors

We have completely moved our staging certification training onto a brand new, online, cutting edge training system and it’s amazing! Check out our “Sneak Peek” Video that shows you what’s inside the training area…

Homestager Stories

homestager stories

I never get tired of hearing people's "stories"...

In fact, every time someone signs up for my home staging certification program, I interview them to get a picture of what their background is and what their hopes and goals are for their business.   I am always so inspired and humbled by the responses I get!  Here are just a few that I've gotten in the last month:

"I've been rearranging rooms since I was a child, so I can't wait to finally follow my dream of design and make money at it!"
"My mother was my design inspiration and when she passed away last year, I knew I had to pursue this"
"My goal is to create a staging empire!"
"I got bored of being retired and wanted to do something I loved and that would make my children proud"
"I'm a real estate agent who has always LOVED design, so my goal is to dial in my own listings, as well as help other agents stage theirs"
"I have had an Interior Design business for over ten years and wanted to incorporate home staging as an additional service"
"I hate my full time job and feel stuck...my goal is to work hard, learn like crazy and do staging and design full time!"

At the RESA Convention last month, Tori Toth was kind enough to take some of my HSR grads aside and interview them to get their stories...you will love what they have to say!

 

Over the next few months, I'm excited to share some more homestager stories along with their before-and-after photos.   You will be in "awe" of their transformations!

Five different professional home stagers tell their story of how they got into the industry, how long they’ve been doing it and their opinion on training.

And the Staging Winners Are…

We had so much fun in Las Vegas last month at the RESA Convention last month!   We had amazing speakers (Sabrina Soto), the coolest group of vendors (Ashley Furniture, Cort, Surya, Paragon), the largest attendance of home stagers of any Convention and the most competitive awards grouping I've ever seen!  Our industry is hot and when we get together...amazing things happen. 

Here are just a few of the many highlights from that event...

#1

The HSR Happy Hour (Pre-Party)

We filled the bar with over 50 HSR peeps, so I had to take a selfie:)

Who doesn't love a good happy hour?  Before the Convention began, I treated all my HSR Members, Grads and Staging Mentors to free drinks at the Center Bar in the casino and it was a great way for stagers to meet, network and connect before the big event.

#2

My Certified Color Expert (CCE) Training Won

I got to thank my amazing members for inspiring me every day!

For the third time I've been privileged to win the "RESA Most Innovative Product and Service of the Year Award"!  I was blown away since the competition this year was fierce and there were so many great finalists.

I'm very proud of this training because I believe Color Consultations are becoming more essential and I'm excited to help stagers and designers create a market for this service (much like I did when staging was brand new).

I also spoke on the subject of choosing "Ideal Color Schemes" and am doing a FREE live webinar on color, so sign-up by clicking on the image below if you LOVE color.

 

#3

Lots of HSR Grads Won Awards Too!

Just a few of the many HSR staging winners!

Victoria (www.VictoriaStaging.com), Audra Slinkey, Emily and Yvette (www.orchidinteriorsllc.com), Arti (www.studiortdesign.com), Cynthia (www.transitionshomestagingtulsa.com), Monica (www.preferredstaging.com), and Laurie (www.roomswithimpact.com)

In every category there were many HSR Grad award winning finalists!  The body of work was better than I've ever seen in the history of staging awards!  Over the next few months, I'm going to be sharing these incredible photos on this blog and on the NAR staging blog. 

Seeing is believing, and when you see these incredibly talented stagers work their magic...it will give you goosebumps!

HSR Alumni Kristine (www.elitestagingandredesign.com) and Birgit (www.birgitanich.com)

Orlando won the Kathy Neilson Award for everything he does for the staging industry!

I shared a bit about Orlando (www.thehomestagingguy.com) in a prior blog post about "How to Get a Staging Job", because he is also one of my wonderful staging mentors, is State President of RESA for Florida and regularly jumps into my live, training webinars in the HSR Members Area to motivate and comment...I love this guy!

 

#4

Sabrina Soto Had an Incredible Story

Don't you love a good story?  Sabrina Soto was an incredible speaker and we had an hour long "chat" question and answer session that inspired, illuminated and motivated all of us.  She's as down to earth as you would think, very kind, genuine and had some excellent insights on trends in the industry.  She even gave us a little "HGTV gossip":).

Hurray, I even got to take a picture with her!

#5

I Got to Meet so Many Wonderful HSR People in Person!

Look at this good looking group of HSR Grads & Staging Mentors!

My staging and design certification training is online, so while I get to talk and email HSR members daily...I don't get to see them in person (unless they come to a San Diego RESA event).  The RESA Convention allowed us to pre-party, celebrate the industry and get to know each other better.

 The Staging Industry is FILLED with the most AMAZING group of people!

 

#6

AND...I Got to Share All of This With My Two Beautiful Sisters!

I was so blessed to have both my sisters fly out and support me at the convention!

My REAL Sisters got to meet my "Staging Sisters"... How cool is that?!

Corrine, Suzanne and Me

So...save up your pennies and make sure to attend next years, RESA Convention with me if you are a home stager! 

If you're not a home stager but thinking about it, then watch my free video about the industry, "Is Staging for You?"

 

Here are some of my favorite highlights from the RESA Convention…

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