Category Archives for "Member Success Stories – HSR Stagers are Killing It!"
Home stager’s who have had great success following their dream of staging!
Home stager’s who have had great success following their dream of staging!
Sending kids off to college can be tough...I know as I will be doing that next year and am already completely dreading it! It's even tougher on the child and moving into ugly, boring and sterile dorm rooms does not make it any easier. That's why I love this story about DORM ROOM STAGING that I wrote for the National Association of Realtors staging blog which featured yet another way for stagers to do amazing things in unique locations!
I absolutely love how Carolyn softens up the space with an on-trend color palette that pleases both boys and girls along with a TON of textures and cozy rug, pillows and throws. Imagine previewing colleges with your child to find this staged dorm space as an option vs. the typical un-staged space above it?

Before Photo
The builder also used these photos in their marketing materials...in fact, the developers of this housing unit were so impressed with the job Carolyn did, they kept the furnishings for the model unit.
They’ve since rented out all of the units through the next three years—wow!

As a contributor to the National Association of Realtors staging blog, my favorite thing to do is to brag about the incredible talent of my HSR certified home staging members. I also find it so interesting to watch the MANY different directions home stagers take their business because there are so many niches available to them.
I will share Carolyn's behind the scenes Member Success story soon but here's what she had to finish with when she shared her dorm room project with me...

Fortunately, I was very blessed to have had your amazing training and gain credibility through projects, presentations, etc. Audra, you gave me the confidence and the knowledge to be successful…….I just can’t thank you enough!!!! 😊

Remember that book by the incomparable Dr. Seuss? When someone decides to "choose themselves" and steps into the staging and design industry through the HSR Certification Training it's AMAZING where their business can take them! I was reminded of that Dr. Seuss book when I read about the story below.

Alicia Carter, a professional home stager based in Albuquerque, NM recently posted in our private Stagers Connect Group:
I completed the HSR Certification process in February and have been doing my BEST to get out and get some business going! Audra suggests posting when we get our HSR Certificate on Facebook, so I did that and high school friend reached out about a possible partnership.
I couldn't be more grateful. Not only did something MAJOR come from him reaching out; I have some residual income built into this space...
It was vacant and I completely designed and staged the entire space. Now I am partnering with him to manage the space and will receive a cut of the profits each month. This will be an Airbnb.
But it gets better...there are 2 other units just as stunning in the same "home" and I'll be doing the same with those. Residual income!!
And the connections that are coming from this one opportunity are INCREDIBLE!! The owner of this space has a four-plex that I'll be staging and managing for a monthly income...I just couldn't have imagined a better arrangement...not in one million years!
First stage, done! If you're new at this, don't ignore the little things that come along that don't seem like they'll be much. I'm learning that striving is never good...go where the energy and movement are and amazing things happen!
Oh...and Audra...I adore you and I wish I could hug you and look you in the eye and tell you what an answer to prayer you are. Thank you!

How cool is that story only 3 months after finishing her training...woot! What's even cooler is the many encouraging responses she got from our amazingly supportive Stagers Connect Facebook Group!
Remember that book by the incomparable Dr. Seuss? When someone decides to “choose themselves” and steps into the staging and design industry through the HSR Certification Training it’s AMAZING where their business can take them! I was reminded of that Dr. Seuss book when I read about Alicia’s story…
I love to share stories of encouragement and success that so many of my HSR members and grads have had in this incredible industry! This story is a bit unique because it starts with someone who had the odds stacked a bit against them (healthwise) and ends with a Facebook Post, to the New Stager by this amazing HSR grad...enjoy!
In this staging success story, I'm featuring Lindsey Childs of Navy and Gray Designs, a Middle Georgia professional home stager and designer. Typical of all of my stories, I'm going to sprinkle in gorgeous photos of her work which was a success story in that it sold in 6 days!

In her "Getting to Know You Form" she mentioned that she had started a business but was not successful because she didn't have a blueprint for success.
"I have tried to start my own business before, in a different line of work, but I was missing too many pieces. I need that "business in a box" so to speak. With a someone telling me what steps I needed to be taken."

Before Navy and Gray Designs...
"I was laying in bed dealing with an autoimmune disease, and ran across Audra's Home Staging Resource website...it was a BAM moment and I knew that Home Staging would pull together all the random talents I had. I also knew that I had the 'eye'".

After Navy and Gray Designs...WOW!
"I have always had an eye for design, but i didn't think that I could make a living from it. Every house/apartment we have had I have staged. I staged our last house and we sold it to the first buyer! Then as we renovated our current home, I realized just how much I love design, the process and the end result."

Before Navy and Gray Designs
"After reading over Audra's website, I discovered how I could create my own business and still be there for my family. Setting my own schedule is gold, especially having an auto immune disease. It was the perfect fit for my lifestyle and talents."

After Navy and Gray Designs
"The HSR Certification Training gave me a good basis of what staging was and how to go about creating a business....Navy and Gray Designs is much more today than I thought it would be when I started."

Before Navy and Gray Designs...
"I have staged vacant houses, but also found a love of Redesign. Coincidentally, Redesign is a huge portion of my business. And with the skill set combined with staging, I bring a lot to the table when it comes to selling investment properties."
Audra Side Note - This is why you should get trained in BOTH staging and redesign as a business model:-)

After Navy and Gray Designs
Finally, Lindsey had this advice to say to new stagers on Facebook this week, so I had to share it to encourage you all...


I love to share stories of encouragement and success that so many of my HSR members and grads have had in this incredible industry! This story is a bit unique because it starts with someone who had the odds stacked a bit against them (healthwise)…
If you missed my "How to Make 2019 Awesome" webinar last week, then you didn't get to read an inspiring story I shared about a Minneapolis home stager who pursued her dream, this time last year. Here is Laura's story, as well as her recent staging photos...go Laura!

I worked as a Radiology Technician for 3 years with Twin Cities Orthopedics until I took the plunge to pursue my dream of owning a business in design...
It was actually my sister that gave me the idea of home staging. She went to a tent show at the Minneapolis Convention Center and ran into a lady that was a home stager. She went through the HSR training and raved about it, so my sister happened to get all of her personal information for me to reach out. She thought very highly of HSR and told me to really consider it if I wanted a career change.
It wasn't a tough decision for me to make. It all felt right...
I was very unhappy in Radiology and knew it wasn't my forever career. I was sick of working for someone, I wanted to work for myself and build an empire of a company while I was at it. I completed most of the HSR training while I was still working in Radiology, but on January 12th, 2018 I said to myself enough is enough and quit my day job to pursue my dream full-time...
It was the best decision I have EVER made!
Looking back, it's funny how I think I learned more about business in the HSR training than I did in my 4-year Bachelor's Degree in Business Management.
They didn't teach me the processes it takes to start your own business, such as how to get an LLC, EIN, build a website, properly network, etc. Not only do I feel confident now in my business processes from the training I received from HSR, but I feel like I can conquer ANYTHING that comes my way because I have the resources and fellow stagers that I've met along the way right at my disposal.
I've been in business less than a year and I've already seen tremendous growth by putting HSR's training into action...
It's the start of 2019, so today I look at my business as this is my year. I want to go out there and smile more, challenge myself, take risks, set new goals and make a change not only for myself and my business, but for the homeowners I have the chance to work with.
I love helping people sell their homes or redesign their current home. I love the looks on their faces when they see their home staged for the first time, but I love it even more when the home sells fast and for top dollar. If I can make people happy by selling their home or designing a space that better suits their lifestyle that they look forward coming home to, then I'm doing my job.
If I had to do it all over again, I wish I would have started 10 years ago! Even if you're on the fence about it, I say just go for it...
These days I've got more Member Success Stories than I can count which is AWESOME! What makes this post a bit more unusual is that I'm sharing two husband and wife staging teams that have had enormous success (along with a lot of fun) along the way. Here's their stories and staging work...
Dave and Jody Conley (pictured above) took the HSR home staging certification training and launched their business, Conley Homes and Design staging Snohomish, WA county in March, 2017.
Audra, we just hit our one year mark in business and I thought I would share with you our success...

https://www.conleyhomesanddesign.com/

https://www.conleyhomesanddesign.com/
Since Jody sent me that email, her team has grown!

https://www.facebook.com/conleyhomesanddesign/
Hiram and Lisa started their staging business, Dream Decor in Hawaii as a "side business" originally. I had the pleasure of getting to meet both of these beautiful people at the last RESA Convention and needless to say...their side business is EXPLODING:)!

Hiram and Lisa Robles of Dream Decor in Hawaii
Chatting with them at RESA, I was so fascinated by the fact that they have to tackle so many different styles of homes from high rise condos, to beach front bungalows to country estates.
See, my wife and I have always had a great passion for decorating and a few years back when we had our house for sale, everyone kept asking “Who did your staging?” To everyone’s surprise, we just told them, “no one, this is just how we always keep it”. Pretty much every realtor that walked through the home suggested we should look going into staging, so we did. My background is in engineering and business, but I always had a passion for art and the staging business just comes natural to me.

https://www.dreamdecorhawaii.com/

https://www.dreamdecorhawaii.com/
Although there are always challenges to running your own business, I couldn’t be happier and excited to be doing this. I just wanted to thank you for your great program and how it has impacted my life.

https://www.dreamdecorhawaii.com/

Husband and wife home staging teams! A couple more HSR grad, member success stories with gorgeous photos to share and inspire you. How cute are these couples?
We are in an unprecedented housing market where homes that are staged are selling for a lot more money (according to the recent 2018 home staging statistics of over 4200 homes). When sellers see their updated and beautifully staged home sell for 20-50K more...it makes sellers and real estate agents big believers in the benefits of staging!
In this post, I'm going to share two stager's stories of being surprised by success in the form of two emails I received recently from new HSR students who are just starting their home staging career.

I'm sure you've heard the saying, "when you do something you love, you'll never work a day in your life", oh how true this is. I remember being 7 years old, wanting to rearrange my parents living room cause I knew even then, it could look so much better. At 12 years old, embroidering on my pillowcases, because they needed sprucing up. When I turned 16, and received my first paycheck what was the first thing I buy? Canvas art, because I had nothing on the walls in my bedroom.
Years later in my 30's, relatives would invite me over to give them ideas on where to put things, shelves, artwork, etc. Still had no idea I had any talent, or could ever make this a career it was just something I did for fun.Within the last few years staging has really grown in popularity, and I thought to myself why NOT make this a career. So doing a google search one day I came across, "The Home Staging Resource" I signed up for their newsletter, attended a few webinars, and knew right away this was the place for me. I took the online class, and received my certificate. I am now a certified professional home stager for Lincoln, NE and surrounding areas. I don't think I have ever been so excited, well except for maybe the birth of my children, and getting marred. 🙂

Andrea's First Vacant Job Before She Even Finished the Training!
Hi Audra, my business is doing great so far even got my first vacant project before I was done with the course, just like you had said. I really didn't think it would be this easy. My first Facebook ad went out and I don't think it was a week later a lady messaged me needing help selling her home. It had been on the Market since December, the family had already purchased and moved into a new home. So the need to sell was pretty urgent.

I met with her that week for a consultation, rented furniture and staged that next Saturday, they had the first open house after staging that Sunday. There was only 1 person that went through that home however is now pending contract. I am completely amazed!
The home hadn't even been on the market a month after staging. My confidence is through the roof, the client couldn't be more than pleased. I now have another staging project at the end of the month for a $5000 square foot home.


Thanks so much Audra for the amazing training you provide, I tried to start this business about 10 years ago and just couldn't get it going. This has always been my dream, I remember taking a couple of your webinars and thinking oh my goodness yes I did rearrange furniture in my bedroom, everything you talked about really resonated with me and life couldn't be better.

Hi Audra,
Thank you for offering such a great Home Staging Resource program. It is amazing what I have learned through your program the last past 30 days! I attended a 2 year design program years ago but never was able to wrap my arms around the business launching of a company. You have amazingly defined a methodical process that allows me to proceed forward with a new confidence...
I was invited to lunch to meet a friends friend who is Real Estate Agent. I'm new to this area and I wanted to hear about her Real Estate business. I had my business cards, knew my scripts and had a copy of my Client staging report "Simply Staged to Sell". By the end of the lunch the Real Estate Agent asked me if I would be willing to partner with her so she could add this crucial additional service to her marketing package to have the completive edge over others. I said YES!

This housing market is hopping and here are two stories with before-and-after photos from two new HSR members of success…
In my training, I walk people through how to discover the right business model for their situation. Why do I do this? Because everyone who joins the HSR Home Staging Certification training has different business goals and reasons for becoming certified in home staging and design.

Leslie Anderson with her now grown kids who help her with the business:)
When Leslie Anderson of Leslie Anderson Interiors, a Washington DC home stager started her staging business her goal was very simple...work part time in order to focus on her kids.

Prior to starting my Home Staging business, I was a stay at home mother of three children. I spent most of my spare time volunteering for the local public schools and helping friends decorate their homes! One day I was helping a friend get her house ready to go on the market and I decided to look into home staging as a career. That is when I started researching online courses such as Audra Slinkey's Home Staging Resources.

When I decided to become a home stager it was important to me to become certified. I looked at many different options and was most impressed by the Home Staging Resource's program. I was excited about how Audra's experience and background helped her build her program and the quality of the materials her program offered (including a website) to get my business up and running as soon as possible.

I am so excited about how far my business has come. I started out doing this as a part time business while my kids were still home. In the last year, I have been able to work full time and have moved my entire inventory into a new warehouse and office. It makes such a difference! It has given me the ability to become so much more efficient and sales are increasing daily!


I took my time in getting my business up and running as I am the type of person that likes to make sure that everything is in line. If I were to do it all over again, I would probably get the ball rolling a bit faster than I did. I like to perfect things and I have now realized that part of perfecting your business is to allow yourself to learn from your mistakes.

BEFORE STAGING

Not only did Audra's program help me get my business up and running quickly, it has also helped me grow my business each year. Audra continually adds things into her program to help stagers increase their revenue streams in different ways. I always have access to new ideas and marketing materials which is so important and helpful to me as a single business owner!

Now Leslie has her own storefront and warehouse...woot!! I'm so proud of her and I bet her kids are too. Thanks so much Leslie for sharing your story!

I love sharing HSR Grad business success stories! Leslie Anderson’s business journey evolved with her lifestyle changes and it’s super cool to see. I also show you her gorgeous photos stage house right!

I'm going to be doing a series of "jaw dropping" stories not just for my blog but for the NAR staging blog, so look for these in the coming months! Today's post is a Manhattan staging story about a beautiful apartment made MUCH more beautiful (and relevant) by professional staging.
Today's success story is brought to you by HSR Grad, Donna Dazzo of Designed to Appeal who is a Manhattan staging expert and frankly, one of the best in the biz! Her "jaw dropping transformation" helped a $3.995 million home sell in a record 45 days (which is tough to do for a multi-million dollar home!)
She recognized right away the "return on investment" potential in this home and was able to earn her client's thousands more, as well as a quick sale...Here is Donna's story...

When we first viewed this apartment, it was filled with the deceased owner's outdated furniture and personal effects. Some of the rooms were painted dark colors and had built-in shelving, making them feel smaller than they actually were.

Living Room BEFORE

Living Room AFTER
Can you believe this is the same room?! Donna had the floors refinished, the room painted and used her staging magic to bring in just the right furnishings to highlight and architectural elements of the space.

Bedroom BEFORE
Because it was a 3 bedroom apartment, we figured it would most likely be sold to a young family with children, so it was important that it didn't feel like "grandma's apartment". We set up two of the bedrooms as children's rooms.

Bedroom AFTER
The expertly trained home stager researches the "buyer demographic" so they know exactly WHO they are designing for...the is important knowledge the stager should possess. In the HSR Certification training, I use a 6-Step Demographic Research process to identify the most ideal buyers for each home. HSR stagers talk to the agents, research the neighborhood and even deep dive into the culture of the area since every area is different.
Donna not only identified a family but knew the ages of their children from 8-17 years vs. a young family with toddlers. Below she stages more of a teen-room.

Bedroom BEFORE

Bedroom AFTER
While we don't recommend renovations before an apartment goes on the market, we DO recommend updating, which will go a long way to getting the apartment sold quickly and for top dollar. Painting, removing old and worn carpeting, refinishing wood floors, and replacing light fixtures can make all of the difference!

Formal Dining BEFORE

Formal Dining AFTER
Manhattan staging is different than San Diego or Cincinnati staging but the concepts remain the same...understanding the staging ROI potential of a home and staging it to it's maximum sales price potential. The HSR Certified Home Stager's goal is to make sure the home seller never leaves money on the table in the sale of their home!
Here are more fantastic photo transformations of Donna's Manhattan staging project...

Master Bedroom BEFORE

Master Bedroom AFTER

Kitchen BEFORE

Kitchen AFTER

Bedroom BEFORE

Now a cleverly staged office!
If you like to see GORGEOUS before-and-after photos, then you will LOVE this post about a Manhatten staging project…
I love hearing and sharing stories of personal and professional success from my HSR Grads! Today I'm sharing a story and gorgeous photos from Dina Ferguson, a Scottsdale home stager who not only rebounded her business when the economy tanked but also overcame the odds of moving to a different state! Here's her full story and amazing work from four months ago to today...enjoy!
Dina sent me this letter last June...

Hi Audra - I worked as an Interior Designer for 7 years, but switched to being a special education teacher (my original degree) when the economy tanked. As much as I have enjoyed working in education, my focus has been to find a way back into the design trade.
Once I decided that staging was the best fit for me, I began researching local stagers, websites and training companies. I was reluctant to spend the money for another training or certification (I have 60 units of design coursework already)


Hi Audra, I moved to a new area where I know no one two months ago. I began working the marketing tips your provide in the training and got my first vacant staging job!

How cool is that? Not only did Dina start a brand new business, she moved to another state and already is getting calls for work! These photos are from that vacant job and I would absolutely say she is in the RIGHT INDUSTRY....what do you think?

Wow! That is the only way to describe this training. As an entrepreneur and design professional wanting to shift gears into the staging platform, I found this training invaluable for the business and marketing expertise. I can't thank HSR enough for sharing this information and motivating me to expand into this next phase.
Enter your text here...
Another HSR Grad success story about a Scottsdale home stager who started out as an interior designer and made a cross-state move to start her staging business.
I never get tired of hearing "success" stories from people who "took the plunge" and decided to invest in our certification training AND themselves to become a stager! This featured stager story is about starting a business semi-retired and doing the travel you love to do too! There is no "one size fits all" in this business and in Week 1 of my training, I walk people through finding the business model that will fit their life style.
Kathy "Kiki" McNair of Kiki Staging based in Folsom, CA wanted a business she could do while also retiring to her condo in Kona, Hawaii twice a year for 2-3 months. This may sound like a tall order but believe it or not, the Department of Defense used to completely pay for our training for military spouses because it is such an ideal, portable business model when you incorporate both staging and redesign.

Before Kiki's Redesign

Kiki McNair
Audra, I thought it was high time that I let you know how my new business is doing. I started the course on 2/21 while at the end of our 2 month stay in Hawaii. My husband is retired and we are able to come to our condo twice a year for 2-3 months. Pretty great, right?
We are currently back on island for 2 more months and I hated to leave my new business!
Anyway, I finished your course and started with a redesign client. I worked with her for 3 months and completely redesigned the interior and best of all, she's thrilled and I had so much fun!

Before Kiki's Redesign
I also staged 2 homes and both sold within a month of listing. The homeowners and realtor were very happy with my work. One was completely empty and the other partially empty. I also did some consultations for redesign and color.
I am so thrilled to have a new and fun business that I can even do in Hawaii. An interior designer here contacted me to assist her with a job.
I am fortunate that I can work as much or as little as I want to!

Before Kiki's Redesign
Thank you for the opportunity and skills you have given me to have a new and fun career.
Kiki McNair
www.kikistaging.com
Another Happy Client!

You are welcome Kiki! It's so wonderful to see how people make their business...their own. Being semi-retired but having a business that you love is absolutely not work! Just ask Kiki.
Another stager and redesigner success story! Kiki was a semi-retired traveler who lived in Hawaii a third of a year and wanted a business that suited her lifestyle…