Category Archives for "Member Success Stories – HSR Stagers are Killing It!"
Home stager’s who have had great success following their dream of staging!
Home stager’s who have had great success following their dream of staging!
We are in an unprecedented housing market where homes that are staged are selling for a lot more money (according to the recent 2018 home staging statistics of over 4200 homes). When sellers see their updated and beautifully staged home sell for 20-50K more...it makes sellers and real estate agents big believers in the benefits of staging!
In this post, I'm going to share two stager's stories of being surprised by success in the form of two emails I received recently from new HSR students who are just starting their home staging career.
I'm sure you've heard the saying, "when you do something you love, you'll never work a day in your life", oh how true this is. I remember being 7 years old, wanting to rearrange my parents living room cause I knew even then, it could look so much better. At 12 years old, embroidering on my pillowcases, because they needed sprucing up. When I turned 16, and received my first paycheck what was the first thing I buy? Canvas art, because I had nothing on the walls in my bedroom.
Years later in my 30's, relatives would invite me over to give them ideas on where to put things, shelves, artwork, etc. Still had no idea I had any talent, or could ever make this a career it was just something I did for fun.Within the last few years staging has really grown in popularity, and I thought to myself why NOT make this a career. So doing a google search one day I came across, "The Home Staging Resource" I signed up for their newsletter, attended a few webinars, and knew right away this was the place for me. I took the online class, and received my certificate. I am now a certified professional home stager for Lincoln, NE and surrounding areas. I don't think I have ever been so excited, well except for maybe the birth of my children, and getting marred. 🙂
Hi Audra, my business is doing great so far even got my first vacant project before I was done with the course, just like you had said. I really didn't think it would be this easy. My first Facebook ad went out and I don't think it was a week later a lady messaged me needing help selling her home. It had been on the Market since December, the family had already purchased and moved into a new home. So the need to sell was pretty urgent.
I met with her that week for a consultation, rented furniture and staged that next Saturday, they had the first open house after staging that Sunday. There was only 1 person that went through that home however is now pending contract. I am completely amazed!
The home hadn't even been on the market a month after staging. My confidence is through the roof, the client couldn't be more than pleased. I now have another staging project at the end of the month for a $5000 square foot home.
Thanks so much Audra for the amazing training you provide, I tried to start this business about 10 years ago and just couldn't get it going. This has always been my dream, I remember taking a couple of your webinars and thinking oh my goodness yes I did rearrange furniture in my bedroom, everything you talked about really resonated with me and life couldn't be better.
Thank you for offering such a great Home Staging Resource program. It is amazing what I have learned through your program the last past 30 days! I attended a 2 year design program years ago but never was able to wrap my arms around the business launching of a company. You have amazingly defined a methodical process that allows me to proceed forward with a new confidence...
I was invited to lunch to meet a friends friend who is Real Estate Agent. I'm new to this area and I wanted to hear about her Real Estate business. I had my business cards, knew my scripts and had a copy of my Client staging report "Simply Staged to Sell". By the end of the lunch the Real Estate Agent asked me if I would be willing to partner with her so she could add this crucial additional service to her marketing package to have the completive edge over others. I said YES!
This housing market is hopping and here are two stories with before-and-after photos from two new HSR members of success…
In my training, I walk people through how to discover the right business model for their situation. Why do I do this? Because everyone who joins the HSR Home Staging Certification training has different business goals and reasons for becoming certified in home staging and design.
When Leslie Anderson of Leslie Anderson Interiors, a Washington DC home stager started her staging business her goal was very simple...work part time in order to focus on her kids.
Prior to starting my Home Staging business, I was a stay at home mother of three children. I spent most of my spare time volunteering for the local public schools and helping friends decorate their homes! One day I was helping a friend get her house ready to go on the market and I decided to look into home staging as a career. That is when I started researching online courses such as Audra Slinkey's Home Staging Resources.
When I decided to become a home stager it was important to me to become certified. I looked at many different options and was most impressed by the Home Staging Resource's program. I was excited about how Audra's experience and background helped her build her program and the quality of the materials her program offered (including a website) to get my business up and running as soon as possible.
I am so excited about how far my business has come. I started out doing this as a part time business while my kids were still home. In the last year, I have been able to work full time and have moved my entire inventory into a new warehouse and office. It makes such a difference! It has given me the ability to become so much more efficient and sales are increasing daily!
I took my time in getting my business up and running as I am the type of person that likes to make sure that everything is in line. If I were to do it all over again, I would probably get the ball rolling a bit faster than I did. I like to perfect things and I have now realized that part of perfecting your business is to allow yourself to learn from your mistakes.
Not only did Audra's program help me get my business up and running quickly, it has also helped me grow my business each year. Audra continually adds things into her program to help stagers increase their revenue streams in different ways. I always have access to new ideas and marketing materials which is so important and helpful to me as a single business owner!
Now Leslie has her own storefront and warehouse...woot!! I'm so proud of her and I bet her kids are too. Thanks so much Leslie for sharing your story!
I love sharing HSR Grad business success stories! Leslie Anderson’s business journey evolved with her lifestyle changes and it’s super cool to see. I also show you her gorgeous photos stage house right!
I'm going to be doing a series of "jaw dropping" stories not just for my blog but for the NAR staging blog, so look for these in the coming months! Today's post is a Manhattan staging story about a beautiful apartment made MUCH more beautiful (and relevant) by professional staging.
Today's success story is brought to you by HSR Grad, Donna Dazzo of Designed to Appeal who is a Manhattan staging expert and frankly, one of the best in the biz! Her "jaw dropping transformation" helped a $3.995 million home sell in a record 45 days (which is tough to do for a multi-million dollar home!)
She recognized right away the "return on investment" potential in this home and was able to earn her client's thousands more, as well as a quick sale...Here is Donna's story...
When we first viewed this apartment, it was filled with the deceased owner's outdated furniture and personal effects. Some of the rooms were painted dark colors and had built-in shelving, making them feel smaller than they actually were.
Can you believe this is the same room?! Donna had the floors refinished, the room painted and used her staging magic to bring in just the right furnishings to highlight and architectural elements of the space.
Because it was a 3 bedroom apartment, we figured it would most likely be sold to a young family with children, so it was important that it didn't feel like "grandma's apartment". We set up two of the bedrooms as children's rooms.
The expertly trained home stager researches the "buyer demographic" so they know exactly WHO they are designing for...the is important knowledge the stager should possess. In the HSR Certification training, I use a 6-Step Demographic Research process to identify the most ideal buyers for each home. HSR stagers talk to the agents, research the neighborhood and even deep dive into the culture of the area since every area is different.
Donna not only identified a family but knew the ages of their children from 8-17 years vs. a young family with toddlers. Below she stages more of a teen-room.
While we don't recommend renovations before an apartment goes on the market, we DO recommend updating, which will go a long way to getting the apartment sold quickly and for top dollar. Painting, removing old and worn carpeting, refinishing wood floors, and replacing light fixtures can make all of the difference!
Manhattan staging is different than San Diego or Cincinnati staging but the concepts remain the same...understanding the staging ROI potential of a home and staging it to it's maximum sales price potential. The HSR Certified Home Stager's goal is to make sure the home seller never leaves money on the table in the sale of their home!
Here are more fantastic photo transformations of Donna's Manhattan staging project...
If you like to see GORGEOUS before-and-after photos, then you will LOVE this post about a Manhatten staging project…
I love hearing and sharing stories of personal and professional success from my HSR Grads! Today I'm sharing a story and gorgeous photos from Dina Ferguson, a Scottsdale home stager who not only rebounded her business when the economy tanked but also overcame the odds of moving to a different state! Here's her full story and amazing work from four months ago to today...enjoy!
Dina sent me this letter last June...
Hi Audra - I worked as an Interior Designer for 7 years, but switched to being a special education teacher (my original degree) when the economy tanked. As much as I have enjoyed working in education, my focus has been to find a way back into the design trade.
Once I decided that staging was the best fit for me, I began researching local stagers, websites and training companies. I was reluctant to spend the money for another training or certification (I have 60 units of design coursework already)
Hi Audra, I moved to a new area where I know no one two months ago. I began working the marketing tips your provide in the training and got my first vacant staging job!
How cool is that? Not only did Dina start a brand new business, she moved to another state and already is getting calls for work! These photos are from that vacant job and I would absolutely say she is in the RIGHT INDUSTRY....what do you think?
Wow! That is the only way to describe this training. As an entrepreneur and design professional wanting to shift gears into the staging platform, I found this training invaluable for the business and marketing expertise. I can't thank HSR enough for sharing this information and motivating me to expand into this next phase.
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Another HSR Grad success story about a Scottsdale home stager who started out as an interior designer and made a cross-state move to start her staging business.
I never get tired of hearing "success" stories from people who "took the plunge" and decided to invest in our certification training AND themselves to become a stager! This featured stager story is about starting a business semi-retired and doing the travel you love to do too! There is no "one size fits all" in this business and in Week 1 of my training, I walk people through finding the business model that will fit their life style.
Join me Oct. 4th at 4pm for a FREE, live webinar on what you need to know when getting started in the staging industry! I also talk about the "right business model for you" so click to reserve your space...
Kathy "Kiki" McNair of Kiki Staging based in Folsom, CA wanted a business she could do while also retiring to her condo in Kona, Hawaii twice a year for 2-3 months. This may sound like a tall order but believe it or not, the Department of Defense used to completely pay for our training for military spouses because it is such an ideal, portable business model when you incorporate both staging and redesign.
Audra, I thought it was high time that I let you know how my new business is doing. I started the course on 2/21 while at the end of our 2 month stay in Hawaii. My husband is retired and we are able to come to our condo twice a year for 2-3 months. Pretty great, right?
We are currently back on island for 2 more months and I hated to leave my new business!
Anyway, I finished your course and started with a redesign client. I worked with her for 3 months and completely redesigned the interior and best of all, she's thrilled and I had so much fun!
I also staged 2 homes and both sold within a month of listing. The homeowners and realtor were very happy with my work. One was completely empty and the other partially empty. I also did some consultations for redesign and color.
I am so thrilled to have a new and fun business that I can even do in Hawaii. An interior designer here contacted me to assist her with a job.
I am fortunate that I can work as much or as little as I want to!
Thank you for the opportunity and skills you have given me to have a new and fun career.
You are welcome Kiki! It's so wonderful to see how people make their business...their own. Being semi-retired but having a business that you love is absolutely not work! Just ask Kiki.
Another stager and redesigner success story! Kiki was a semi-retired traveler who lived in Hawaii a third of a year and wanted a business that suited her lifestyle…