Seriously Flawed Study
There was a study published by the Wall Street Journal* claiming that “staging” has no effect on the home’s sale price based on the photo above…seriously?! The study had a group of people view virtually staged before-and-after photos and asked them whether they would pay more for the beige room (above) over the purple room (below). Each of the respondents said they would not pay more money for the beige virtually staged room over the purple room.
How can anyone take this study even remotely serious is a minor miracle. Here are the huge problems with this study:
- The rooms were “virtually staged” (not real, in person staging which is what “staging” is truly is)
- They were “virtually staged” by a someone who doesn’t appear to know much about staging from the looks of the “after” photos
- The “before” photos of a purple room (see below) and colorful furniture look so cartoon like, it’s almost laughable!
- Ironically, the respondents believed that “other” buyers would pay 3.7% to 4.0% less than value of the home if it’s not painted and fixed up.
- Virtual stagers are insulted by these photos since they don’t come close to the quality work that a true, virtual stager can do.
I wasn’t going to even respond to this study since I didn’t want to bring attention to something so absurd but since there has been some chatter about it, let’s put this matter to rest once and for all.
Anyone with half a brain would look at that “after” photo and never in a million years call this a “staged” room!
In case you were one of those silly people who actually wanted to give this study credence and thought that room was “staged”…here is what “staged” really looks like of a home that sold for $100,000 over asking price in October, 2013 within 8 days of staging:
(This home was staged by Donna Dazzo of Designed to Appeal in New York City)
Living Room After
Boy’s Room After
Girl’s Room After
I guess it’s a good thing this home seller didn’t listen to “other” agents who think staging doesn’t work and cite this study…
By the way, I could have produced tons of other similar success stories and photos by the many amazingly talented home stagers across the country who have been maligned by this study. It doesn’t take a rocket scientist to know that when you improve upon a product, you get a better price.
XOXO – Happy Staging!
Hope to hear from you!
*By the way, the study was called: “The Impact of Staging Conditions on Residential Real Estate Demand” and the Wall Street Journal article was called: “Home Staging Effect? Not Much.“