I’m truly honored and excited to be nominated by RESA as the Most Innovative Product or Service of the year for our Staging Mentors program! What makes this RESA Award nomination so special and unique is that it’s not about me…
This nomination is for the many, wonderful, successful, veteran stagers in our industry who generously give their time and knowledge to new stagers in order to elevate the industry as a whole.
I truly believe in learning from those who have tread that path before you and networking with mentors in your field. The many mentors who I have worked with through the Staging Mentors program have gone “above and beyond” with the insight and knowledge they provide to new stagers while walking them through their staging process. I have a partial list below of the Staging Mentor I would like to thank but unfortunately cannot list them all since we have so many!
Hi Audra, I’d like to take this time to tell you that I had the most fantastic experience with Sherry Castaldi of Organized By Design. I was able to meet with her on Thursday November 29th to shadow her on a Townhouse occupied consultation. Before we met with the homeowner, Sherry and I were able to meet for coffee to go over her process and what to expect. Sherry has a proven technique that is simplified, organized and effective. It’s no wonder her clients refer her to so often.I can not say enough how helpful this was to me as a new stager. Sometimes as “newbies” we can feel a bit overwhelmed and alone out there. Having the opportunity to have someone like Sherry guide me through, show me how to simplify things and more importantly show the value of what we do to the client was invaluable. I am so glad that when I signed up for the HSR course that I decided to include the additional option to shadow a stager. It was money well spent. Thank you for Audra for offering this option to your students. – Susan Thompson, www.ready-set-stage.com
When I spoke at the RESA Conference on Branding, I got so much feedback from stagers who needed more good tools and information, that I thought it would be fun to do a quick video on creating a logo using one of my favorite free online image editing programs. I know it’s more “ideal” to pay a designer to do this for you but I also know that many of us are on a budget and want a bit more control over what our image and branding says about us.
XOXO – Happy Staging!
Hope to hear from you!
When I spoke at the RESA Convention on “Blinging Your Brand” I got so many questions from stagers who have a great eye, know what they want their brand to look like BUT just don’t have the technical/computer skills to pull it altogether. I also had to critically look at the website themes we offered and make some big changes, so….I’m so excited to introduce our new Custom Theme!
Can you believe all the Home Staging Resource members who attended the 2014 RESA Convention? There were over 60 of us and boy did we have a blast! Every year I speak at the RESA Conference and learn so much that I add to our HSR Certification training. I love that online training provides me a “real time” educational avenue to provide critical information to the hundreds of HSR Members across the world!
Over the next few weeks I’m going to be sharing some of the things I learned at RESA, as well the success stories I got to hear firsthand from this incredible group of women. Make sure to stay tuned by signing up to the right for our blog. I also am spending a ton of time adding what I learned from the RESA Conference to my HSR training area, so everyone can benefit from the takeaways which is the beauty of online training.
My Training Takeaway – I’m going back through our example contracts that we provide in the training using Kimberley’s mantra and making them stronger and more steadfast.
My Training Takeaway – Add to the training “Realtor Partner Plan” and “Realtor Presentations” a page/slide on how the stager makes the agent look awesome.
My Training Takeaway – Completely redoing my social media and networking section to reflect the 2014 trends, add the tips and tricks of connecting with clients and being a “good stalker” which will make it easy for HSR members to make agent partnerships.
My Training Takeaway – Add more information and video in my Week Two Marketing section that helps stagers connect easily with their propects and clients, so the “fear factor” never comes into play. I also am pushing the Staging Mentor program since is an easy way to take the fear away by working at a home and with clients under a Mentors guidance.
My Training Takeaway – Expand on my six buyer demographic Internet research steps and add a “Buyer Demographic Profile” form to that section.
What a lot of home stagers don’t realize is that agents want different things in different real estate markets. For instance, in a “buyers market” which was 2007-2011 agents just want the property to sell and not sit on the market like their competitions. In today’s seller’s market, the savvy agent wants to get the best price (and sell quickly) but price is king. Why? Because the smart agent knows that if they can be the “high price” leader in their market, then people will give them their listing (instead of their competition).
I love this story told by Lori Murphy who was recently awarded a 2013 Best of Houzz award and nominated for the RESA Rising Star of the Year even though she essentially just completed her HSR training and started her business last year! At the end of the story, I give my three tips on what agents want right now…
He continued to tell me how he wants someone who will give the seller the “bad news” so that he doesn’t have to, because he wants to keep his relationship with the seller.
The stagers they’ve been using seemed to just want the seller to like them. He said, “I need someone who will explain to sellers “why” and help them understand it is important in preparing the house to sell. I’d rather postpone putting it on the market by 4 weeks, if when it is listed it’s ready . . . every thing’s done.”
As I sat there listening to him, (he went on for an hour . . . I’ll try not to), I realized something.
At first I shook my head agreeing with him and thinking to myself, “well, of course, that’s what we do” . . . and then it hit me . . . I was trained that way. But it became suddenly clear that because not every stager in Columbus, Ohio received their certification from the Home Staging Resource . . . . well, let’s just say the advantage I have became crystal clear.
Eventually it did make a little sense, and then a little more, and then came the first staging job . . . .and then it really came together! lol
Audra, I’m so glad I made the choice to sign up with HSR! And YOU . . . over the last year and a half, I have never felt that I was in this alone.
Cheers to all the talented home stager’s out there! Any more tips you would like to add to this post?
XOXO – Happy Staging!
Hope to hear from you!