I love what these Santa Cruz home stagers did to this million dollar vacant listing! This Santa Cruz Home Staging company, Pacific Home Design merchandised this space so well...I'm building an article off the work they did about staging trends I'm seeing in the industry...
4 Hot Staging Trends You Can't Ignore...
Navy and White Are Here to Stay
In a 2014 Staging Trends post, I named the color navy as a staging color trend you will see more of in the coming years and I'm happy to say that three years later...I'm not tired of it. You can see how these Santa Cruz home stagers (Chrissy and Corrine) really tap into the design vibe of the city of Santa Cruz in that their staging design enhances the view and creates a "lounge like" feel.
Merchandising Every Space is ESSENTIAL!
Part of the art of staging is "merchandising" the space. The definition of merchandising is "displaying a product in such a way that it stimulates interest and entices customers to make a purchase."
The two photos above show this concept beautifully!
A buyer would go onto the deck and marvel at the view in the unstaged, empty deck photo BUT the buyer who goes onto the staged deck will sit in the chair and imagine spending sunsets with their partner over a glass of wine and teaching their children the constellations in the evenings...do you see the difference?
In my staging and design training, I call this building "Emotional Connection Points" in the home, so that buyers feel home in the each room...
Staging Outdoor Areas is a Huge Trend
For the first time in the 2017 National Association of Realtors staging statistics they mention the importance of staging outdoor areas, so this is a trend we are going to see grow in the coming years!
"White" is the New Gray for Staging
Don't you hate how fast color trends seem to change?:)
Expect to see more white walls in the staging realm since this trends is growing. Having said that, it takes extreme, design expertise to work with white walls since "white" needs lots of white furnishings and texture to work well.
Luckily the Santa Cruz home stager gals at Pacific Home Design had taken my Certified Color Expert (CCE) training course, so they knew the right way to work with white on the walls in this home!