Admin, Author at HSR Home Staging Certification Training - Page 7 of 28
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Author Archives: Admin

Identifying Heavy Hitters

Finding the Right Agent Clients

In this video, I show you how easy it is to find agents near you who have sold quite a few listings in your area, as well as have the most listing for sale...right now.   These are your "heavy hitters" and they are the agents you will want to start adding to your client database.

In my social media training, I walk you through the importance of connecting with agents on Facebook/Instagram so that you can easily stay in touch.

The Contact Database shown in the video is:  www.insightly.com

Marketing Step 4-Intentional Marketing

Just "Do It"

Now that you’ve researched your local area, created gorgeous marketing materials to represent your business, made sure your business is listed in all the places prospects might search for you, it’s time to go out there and network!

Your time is money. I can't seem to say that enough because I find too many home stagers spending time on things that will not make them money in the long run i.e. shopping, agonizing over website verbiage, searching homes online, reading blogs, etc.. Many times, I feel they are avoiding the inevitable for every entrepreneur and that is the dreaded cold calling or what I like to call Intentional Marketing. Following the HSR Marketing Plan to Step Three will not make you successful, yet many people want to do just that because they do not want to get out there and contact people or cold call.

You did not start this business because of your love of sales, but the success of your business will rely on your sales ability, as well as your design talent. Yep, there are two factors that make for a successful professional home stager and redesigner and that is:

  1. Your Natural Design Talent - That's what your client is ultimately paying for
  2. Your Sales Ability - How well you communicate and sell yourself

I have trained over 5000 people in the art of creating a successful home staging business and by in large ALL of them had the design talent (some much more than others). The ones that struggle, are the ones that do not get out and intentionally market themselves and their business...they struggle with their sales ability and stop at step three in the 5-Step Marketing Plan.

In a study of professional home staging businesses, it was found that over 50% of them only contacted 1-5 new agents EVERY THREE MONTHS! Needless to say, these were the same stagers in the study who were not as busy as they would like to be.

Simply put, they let the fear of rejection damage their business. What is fear? False Evidence Appearing Real. What is Courage? Acting despite of fear. What is the worst that can happen? You call an agent using our script and they say no...BIG DEAL! Guess what? There are 500 other agents who need your service but don't realize it. If you don't believe me, go to www.realtor.com and look at their listings. They desperately need to stage, photograph and sell better than they are!

You must courageously and proactively market your business to your target markets in order to succeed in this industry. It is not enough to get to Step Three and hope for your phone to ring. Proactively means contacting prospects weekly and getting out there to build relationships.

The GREAT News is that you have target markets that are easy to identify and if you have a contact strategy that is always filling up your "sales pipeline" then your phone will start ringing!

Please read Marketing Step Four in your First 50 Marketing Guide of the Training Manual before continuing to the following sections for the day.

Blog & Article Connect

Blogging Effectively

5 Steps to Successful Blogging for Home Stagers and Designers

Why is it important for you to have a blog?  How do you go about starting and structuring your blog posts? How can they be seen by others? All of these questions are answered in this training video, so buckle up and download my Blog Worksheet first to get started.

GET THE BLOG WORKSHEET!

 

Here's another great tool not mentioned in the training for creating headline ideas:  Title Generator

Association Connect

Association Networking

One of the huge bonuses to the staging business model is that you have an Association in your area that is filled with your "A" target market.  That's right, it's your local Realtor Association.  You can become an active part of your local Realtor Association by joining as an Affiliate Member.  How do you find your local Realtor Association?  Simply go to www.google.com and search your city and "Realtor Association" to find your local association.

Here are my top five ways to make the most from your Affiliate membership with Realtor Associations or any Association for that matter:

  1. Make Sure Their Affiliate Directory is Both Online and In Print - First search under the "Affiliate" or "Find a Member" link to locate the Affiliate Directory online.  Most of the local association websites have the Affiliate directory available for you to search.

  2. Make Sure There  Is a "Home Staging" Category - If there isn't a home staging category, it's probably because you're the first professional home stager interested in becoming an Affiliate member.  All you need to do is contact the association and ask if they can create a category for you.  Then your next question should be...

  3. Ask If You Can Speak At An Event - Associations are always holding various events and looking for good speakers and topics to address the needs of their members.  It makes sense that if you are the only Affiliate Home Stager member of your Association that you should get dibs on this.

  4. Ask How Best to Market Your Services to Their Members - Each local association has a marketing plan and opportunities for their Affiliate members to connect with their Realtor Members, all you need to do is find out your options.  Many times simply by reviewing their website and Affiliate link area you can discover ways in which they help you get the word out to their members about your business.

  5. Build Your List - Many local associations will have a list of their members in print or download, so you can access important contact information of your prospects.  Many times when you're doing your Intentional Marketing campaign you'll run into an agents website that does not give you their email address.  No problem!  Go to your local association and it will usually be listed there!

Other Associations to connect and get involved in are:

I can't say enough about the importance of networking and just being where you clients are on a regular basis!  Connect with another local stager to attend these local realtor events together and just be yourself!

Facebook Connect

Facebook Advertising and Building a Sales Funnel

Are you feeling overwhelmed with your marketing activities and social media? Are you finding that your business is dangerously narrow because you haven’t been marketing? I’m going to simplify everything for you while putting your marketing on auto-pilot!

First off, I want you to watch my "Getting Your Phone to Ring" video that is also on the public side of our website if you haven't already:

25-Minute Video on Getting Your Phone to Ring Using Facebook

In the next more detailed training video I'm going to walk you through the steps to creating an automated sales funnel for your business using Facebook Ads.  This is the secret to always building a prospect list and growing your business automatically, so PLEASE take the time to do this:

How-To Video on Building a Sales Funnel & Setting Up a Facebook Ad

Here's what you will learn:

  • Set up a sales funnel that attracts your ideal client and creates the relationship for you!

  • Create a strategy for each service you offer, as well as core message

  • Creative and professional ways to design a free give-away

  • Easy ways to capture your target markets and create instant credibility

  • Use tried and true Facebook Marketing strategies that are easy on the budget

  • Create example Staging Facebook Ads that get attention

Facebook is ALWAYS changing it's look and Ad algorythm and process, so to get latest info on setting up ads best practices, I suggest Googling "how to set up a facebook ad" and look at recent articles too.

Here's the HSR Resources You Can Use to Build Your Automated Sales Funnel:

#1

Compelling "Give-Away"

You want an email address from a prospect, so you can build a relationship.  You have to GIVE them something very good in order to GET their email address.  Here's some items to inspire you that you are free to use...

Red Flag Checklist Flyer for Home Sellers

<<<Customize this with your logo and use as a handout to sellers, or agents can provide in their listing presentations or a download for your website...lots of uses!


Staging Cheat Sheet Flyer for Agents and Sellers

<<<Customize this with your logo and use as a handout to sellers, or agents can provide in their listing presentations or a download for your website...lots of uses!


Paint Color Cheat Sheet

<<<Customize this with your logo and use as a handout to sellers, or agents can provide in their listing presentations or a download for your website...lots of uses!


Open House Checklist

<<<Customize this with your logo and use as a handout to sellers, or agents can provide in their listing presentations or a download for your website...lots of uses!


Agent Listing Presentation Flyer with Statistics

<<<Customize this with your logo and use as a handout to sellers, or agents can provide in their listing presentations or a download for your website...lots of uses!

Right-click and Save As...onto your computer

Use the 3D image above on a landing page to entice your prospect

Use the 3D image above on a landing page to entice your prospect

Use the 3D image above on a landing page to entice your prospect

Click to download PDF give-away

Click to download PowerPoint Presentation

Use the 3D image above on a landing page to entice your prospect

 

#2

Automated Emails to Keep in Touch

Once you decide what that first great give-away is, use the other cool resources above in separate emails to your prospects over the course of 30-60 days.

I recommend using MailChimp currently because it's free if you have under 2000 contacts and most every stager typically has less than 100 agents in their database!  Follow their tutorials to set up a simple "auto-responder" that goes to everyone who signs up for your give-away.

#3

Create a "landing page" on your site

Now that you have the key pieces in place, you will want to create a sign-up page on your website to drive traffic to!  Our Premium Websites make this very easy and is one of the reason I love the Thrive Technology. You are always welcome to add the Premium Website to your membership by going to the Member Store.

Here's an example of what that page should look like...

PREMIUM WEBSITE OWNERS

Download this exact landing page and import it into your website to use...

#4

Create a Good Facebook Ad Image

Go to www.canva.com and find their Facebook Ad template (Facebook needs the image to be a certain size and these templates are a great way to never reinvent!)  Here's some quick ones I created using Canva that you can use...

Click here to download a zip file of Facebook Ad images for your campaigns


#5

Put it on Auto-Pilot and Get Your Phone to Ring...

Facebook Ad - Login to Facebook and create your ad and target market.  Make sure to choose your local area only and the job title of "Realtors" for the best targeting.  You want "click throughs" to your landing page (not likes).  Set a daily budget to make sure you can afford this.  See my video above.

Google PPC - Go to www.google.com and click on "Advertising" (lower left) to create a Google pay-per-click account.  Work with them to create a great ad geared towards anyone searching for the term "home stager" in your area.

 

More Sales Funnel Tips and Ideas

More Image Resources

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