Category Archives for "Home Staging Business and Marketing Advice"

The “business” of staging and design can be complicated, so I like to offer tips and advice on marketing for home stagers and designers.

Home Stager Branding

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Home Stagers have such a uniquely cool business model because each job they complete becomes an instant marketing referral source for their business IF the stager brands it well. This is just one of the many reasons I always say that staging is a better business model than interior design.

In my HSR home staging Certification training I talk about the importance of leaving your mark, so that the home buyer knows that the home has been carefully prepped and curated for their arrival.   

In our Facebook Stagers Connect private home stager group we collaborated on the unique ways we "leave our business mark" in the homes we stage and I thought it would make for a wonderful post to inspire others in their stager branding and marketing....enjoy!

Shirley Borloz of Signature Staging in Nashville, TN cleverly adds her business name and information in a stack of books vignette....how cool is this?

Angie Creech Design used a different variation on that the book stack by adding a frame behind it and layering it over a cutting board with her business cards.

Sarah Williams of Finishing Touch Design out of Redlands, CA creatively leaves her mark in a couple places in the home.  Starting with the front entry, she has a custom door mat with her business name and will then place her business cards and marketing postcard on a table in the home...

Dani Powers of Taylor Made Staging and Design varies her calling card vignette by season...below she has a fall centerpiece with her cute signage and business cards.

Kandice Lee Designs, a home stager out of Denver CO said that since she leaves a peice of her heart in every home she touches, her signature item is a pink heart shaped stone on her business cards to show buyers the love that went into that space...very clever!

Melissa Raab Mendelson, a home stager in the Chicago Area goes one step further by creating an eye catching vignette and adding her calling card, framed postcard with brochures and business cards.

Sarah Beam of Altogether Lovely keeps is simple but adorable on the kitchen counter.  I also like how she includes her photo on her business cards to make her staging and branding that much more memorable and personal.

Susan Vaneria of Fresh Spaces out of Hartford, CT also uses the kitchen counter with a cute printable chalkboard of her business name and stack of cards.

Mallory Johnson of Nine Elements Interiors out of Twin Cities changes up her approach depending on the home and here she uses a tray vignette that can be moved strategically to different locations in the home.  Again, she's very smart to have a photo on the business card which again personalizes her brand to her prospective clients...

Mitch Bage of Maison De Campagne a home staging company in League City, TX uses a more subtle approach but I kind of love it...

I hope these different marketing calling card ideas inspired you in your own business!  We are "creatives", so it's always exciting to see how each person manifests their creative branding in a home.

XOXO-Happy Staging

Audra

Canva Templates for Stagers

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Those that know me, also know that I have a HUGE problem with home stagers having to reinvent things for their business...  

There's A LOT to know in this industry like extreme design expertise, real estate knowledge, where to shop for that perfect XX, small business know-how and marketing, etc...

Why is it that every other staging trainer makes it so that stagers have to recreate the wheel when it comes to creating social media posts, realtor presentations, brochures, flyers, staging reports and contracts (among all the other stuff we create for our business)!

Okay, enough ranting...let me get down to the cool stuff and a free give-away just for you:-)

We are in the image industry, so everything that represents us like our marketing materials, business cards, website and all of our handouts have to look FABULOSO...right?  

Word docs and Picmonkey are just not gonna cut it these days, so that's why Canva is the answer and...

I've just added direct links to all my Canva Templates in the HSR Members Training Area since Canva now allows me to share my cool creations directly to your Canva account...woot!

(If you don't know what Canva is my friend, then I just unleashed the beast in you because you will LOVE it!  It's a FREE marketing creation platform that is TRULY amazing, so go to Canva.com to check it out)

Now my HSR members can take my Canva Staging Checklist and completely change the colors...
Changing colors with canva
Or edit all the text, photos and add their personal branding, as well as change the fonts SUPER easily...
changing the font
I've got a 10-Page Statistic Driven Canva template for home stagers to use in their Realtor PowerPoint Presentations:

A 10+ page slide presentation on the Statistics and Benefits of Staging

I've got Canva templates for home stagers to give their Real Estate Agent Partners in order to make them look great:

Help your agents stand out in their listing presentations!

I've got a fantastic hand-out to give to home sellers, agent partners or have on your website as a give-away (in exchange for their email):

Change out the logo to your own and you're all set!

I've got OODLES of gorgeous staging statistic imagery in a Canva template form, so  home stagers can put them on their websites, brochures or even use in their social media...here's just one example:

Swap out the background image, etc.. to re-brand this easily!

My HSR members are NEVER looking at a blank page or reinventing the wheel with their business, so that they can focus on what they do best...stage and transform homes!

Now, I've got a freebie for you just so you can see how incredibly useful these templates can be in your marketing and branding.  Simply swap out the before/after photos to your own and use this in your social media or on your "Vacant Services" page on your site.  

Just answer the quiz question below and get my Canva Template link to the imagery below for FREE!

It's all about helping you make your dream of staging a reality!  Hope you love the template and hopefully I will see you in my next FREE, live webinar...

XOXO

-Audra

PS - In full disclosure, I am a Canva Affiliate since I LOVE that website.

Staging Pricing Pitfalls

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Staging pricing is one of the most confusing topics in our industry because we are dealing with a very complex product...the home.  I've seen long-time, veteran stagers make pricing mistakes, so my hope is to "lift the lid" on this topic and cover some of it here and a lot more on my free, live webinar next week:-).
staging pricing webinar
Here are the 4 out of the 10 mistakes home stagers (and designers) make when they create their services and pricing list...​to see the last 6, click on the image above and join me on my Pricing Webinar.

#1

They Don't Set CLEAR Expectations

BEFORE HOME STAGING...

This may seem like an obvious one but I'm constantly seeing service details left out of the pricing list of stagers and designers.  "Consultation" is a VERY broad term in this industry and one person's may be a 15-minute, assessment while another's is a 2-hour walk through with a staging report...would you agree that those are VERY different priced services?

What happens when we ASSUME?  Why let your client assume anything from your service list!  Be crystal clear in what you're delivering, have a equally clear contract and you will alleviate most every problem that stagers encounter (which are usually misunderstandings based on "assumptions" anyway).​

After Staging by HSR Grad, Roxanne Flett...WOW!

#2

They Price Too Low

So many home stagers believe that clients purely go off of price when choosing a home stager, so they price too low in order to win the job.  While some uneducated clients will choose solely on price, most people are savvy enough to recognize that staging is an art  form and "you get what you pay for" when it comes to the staging design work done in the home.

Audra Slinkey Pricing Quote

The "low ball stagers" are usually not invested in their business or HSR Certified.  They think "staging would be fun" so they  just think they will charge what their hourly was in their last position...ugh!   

These untrained stagers would also not know how to shop wholesale, not understand the real estate market, not have those valuable vendor relationships, a good contract, understand client phraseology, have insurance or be in business by this time next year so never fear the "low ball stager"!

#3

They Negotiate or Discount Their Pricing

This is an honest mistake I see even the most veteran stagers make when it comes to their business.  By nature, we are creatives...not hardened, "salesy" negotiators.  The "typical" successful skill set needed to be an AWESOME staging artist usually comes from the right brain, so it's easy for us  to "cave" when a savvy, negotiating agent wants to "value down" a stager's pricing.  Please trust me on this...DON'T DO IT.

Audra Slinkey quote on pricing2

Having said that, I do believe that you need to have a "Good, Better, Best Pricing" when it comes to vacant homes since that allows flexibility in pricing for the budget minded.  I will get into a lot more of that in my live webinar next week, so I hope you can join me...

staging pricing webinar

I also think there are ways to be "flexible" in your pricing that doesn't diminish your pricing credibility like wavering and discounting does...and this brings me to another pricing mistake:

#4

They Don't Stair-Step Their Pricing

Not everyone has the budget to have you in their home, staging it for days, so that is why it's always good to have a stair-stepped price model that allows for the "Do-It-Yourselfer" who can take your detailed Staging Report and do the work.  

Before Staging...

I always say that successful staging requires 4 things to work...

  • Objectivity - This is why the home seller who is connected to their home emotionally, can't stage it.
  • Extreme Design Expertise - The HGTV, design magazine, change their rooms up, design addicts who LOVE all things design have been training themselves through their passion for years.  That's the Extreme Design Expertise it takes to stage beautifully.
  • Time/Energy - Home staging is a full-time job and that's why a busy agent who may have the top two qualifications doesn't always have the time and energy to do the work.
  • Valuable Vendor Partners - It is "who you know" and in staging, there are a myriad of vendors we cultivate from retailers, to furniture wholesalers to the people who do the work (painters, general contractors) that make our jobs seamless.

After Staging by Roxanne Flett

Looking at the 4 items above, if the seller has the time and energy to put into the staging, then a stager can have stair-stepped pricing and simply provide the objectivity, extreme expertise and vendor list in the Staging Report.  This is what HSR Certified stagers are trained to do and they have access to a large, staging report model that works really well in the home!

Hopefully that gives you some food for thought on pricing.  I'm going to continue this conversation in my next, BRAND NEW, live webinar, so I hope you can join me!
staging pricing webinar
Staging pricing is one of the most confusing topics in our industry because we are dealing with a very complex product…the home.  I’ve seen long-time, veteran stagers make pricing mistakes, so my hope is to “lift the lid” on this topic and cover some of it here and a lot more on my free, live webinar next week:-)