Apprentice Lessons Archive - HSR Home Staging Certification Training
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Luxury Level Staging Design Plan Examples

It's important to specify luxury level because I think we can all agree that Target/Amazon furniture is not at the luxury level as Four Hands, Classic Home or Restoration Hardware.  Having said that, there's a house for both types of luxury level and that is why you charge accordingly educating clients on the difference.

Below are two examples of Design Plans for these two different luxury levels...can you see the difference?

Watch the video above for tips on shopping and calculating using design plans like this and how you can make another alternative income....woot!

Higher Luxury Level Design Plan

Larger scale, higher end and the kind of furniture you would see in larger, luxury homes...designer furniture.

Airbnb Staging and Design

I had so much fun giving this live, webinar presentation to our members!  Airbnb staging and design is hot, hot, hot, so you will LOVE all the resources and opportunity this training provides for you...

Here's What You Will Learn in This Training...

Here's Your Video Training...

Click Here to See the Exact Webinar Replay with Chat

Resources for this Training:

Research Articles

Article Comparing Each Channel

City Performance Reports - Good Info!

Forms and Canva Template

Airbnb Critical Inventory Checklist

House Rules Checklist in Canva Template Form

Marketing Resources

Evolve Partner Network

Vacation Rental Association to Connect with and Search for Property Managers to Partner With

For My International Students - Internationally the Best Property Managers

Week One Quiz

Hey There!  This is a "check-in" quiz to make sure you're absorbing all the materials and understanding the key points of the training.

You Must Complete This Quiz for Certification!

We will record your responses and only contact you if you MISSED more than 4 questions for Quiz redo.  Otherwise, continue onto Week 2.

Staging Day Videos

More Videos & MLS Photo Critiques

This is an optional bonus section of videos created over the years where we looked at homes on Realtor.com and had fun critiquing the homes.  We followed the HSR Guide to Success process and determined each home's needs.   Consider these videos more added reinforcement of how to tackle various types of homes...

**Make sure to click on the full screen icon to really see these videos!

Design, Color and Vacant Consultation and Staging in One

(This video is also in my Vacant Section but it's so good I put it here too)

This vacant home had a lot of phase three, cosmetic issues that needed to be addressed BEFORE it was staged and my sister created a design punch list that got these sellers 150K OVER asking price.  Corrine gives her total how-to, staging tips and pricing in this information packed workshop with before-and-after photos...

Walk and Talk Consultation with Added Staging Day

(These first two videos are also in the Art of the Walk and Talk section)

 

If you are having trouble viewing the video above, please go to this private YouTube link:  https://youtu.be/RB__yK8_tO0

Jo McLaughlin's Consultation and Staging Day with Client:

An amazing transformation and learning experience from Jo McLaughlin of Jo McLaughlin Designs in Connecticut...this was a tricky staging project:

 

If you are having trouble viewing the video above, please go to this private YouTube link:  https://youtu.be/gTHMlxjLkCU

 

Realtor.com Critique Videos

The "Luxury" Disaster
Half-Way to Staged
Big Paint Problem
Too Much of a Good Thing
Red Leather Coffee Table?!
Helping Orlando Out on a Home Staging Job in Florida
San Antonio Furniture Overload
North Carolina "Million Dollar Mess"
Style Conflict and Busy Home
Greenwich CT, Reduced Home
Beach House Staging
Staging Gone Wrong
Waterfront Home Critique

Marketing for Redesign

5 Ways to Market and Boost Your Design Business

This is an hour and half presentation on how to market the design side of your business through the staging side first.  I've talked about this throughout the training and I will say it again, " great staging leads to move-in design every time when positioned well!"  Most my veteran stagers who focused on occupied staging mostly as a niche, now purely do design work through referrals.

Here's the Five Ways to Marketing Your Design Business:

  • Positioning Your Business - The unique selling proposition
  • Partnerships for Your Business - See the Black Book for a whole lot more!
  • Process for Success - No need to reinvent
  • Presentations - Announce your events on Nextdoor.com app and Patch, etc...
  • Proactive Ways to Build More Business

I'm always referring to my Pinterest Board because it allows me to share links to my favorite places much more easily, so make sure to click on the button below and follow me!

 

If you're an Expert E-Designer Member, then add a design board image from the HSR Templates (that fits with your client's style and conversation you had about the home) to the follow-up email along with the importance of PLANNING a remodel ahead of time to SAVE THEM MONEY.

The Resources and Downloads Mentioned in This Section Are:

HSR Certification Test

HSR Certification Test

If you have already completed the Week One Quiz and have absorbed most of the key training material from the printed Training Manual, then you are ready to take our quick HSR Certification Test for your certificate!

  • All questions are taken out of the HSR Training Manual and mostly from Week One
  • Feel free to view the questions ahead of time by simply scrolling
  •  We will contact you within 24 hours to redo the Test, IF you missed more than 4 answers
  • This "Test" is not meant to stress you out but to simply record that you absorbed the key items

Your HSR Certificate will come Fridays via Email, so please look for it!

We will record your responses and only contact you if you missed more than 4 questions for Test redo...thanks!

Downloadable HSR Logos

Logos for Your Marketing Purposes

Since I know that brand matters, we created several different HSR Certification logos for you to use! Here's how you communicate value, credibility and trust.

Congratulations!

Certification really matters to agents, so make sure to use the HSR Certification logo on your:

A Quick Special Request and Offer Before You Download...

Can you help me with a marketing video my people are working on?

PLEASE hold your phone horizontally so the video works full screen...thanks!!!​
This page will take a while to download due to the large images. Simply right click on the image and "Save as" to your computer.
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American Society of Home Stagers and Redesigners (ASHSR) Logos
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We put it on a colored background, so you could see what it looked like...

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American Society of Home Stagers and Redesigners (ASHSR) Logos

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Adding Organization

Are You an Organizational Freak?

This was a Next Steps Webinar we held where I interviewed an HSR member whose specialty was Organization.  Here are a few things you will learn in this presentation:

  • The single best way to market your organization business.
  • The best way to price for volume business
  • The first rooms/spaces you should focus on for the client for maximum transformation
  • Key phrases to use while organizing with clients
  • How to incorporate organizing into your staging business

Window Coverings

Becoming a Hunter Douglas Dealer

Some of you may decide that dealing with window coverings is something you love.  If this is you, then you may want to consider becoming a Hunter Douglas Dealer and resell their window coverings where you get 50% off their retail cost!

Dawn Driskill of Global Design Dealers offers an incredible "to the trade" program for our members to Hunter Douglas! In short, if you become a Global Design Dealer, you get trade pricing on many furnishing vendors but most importantly the Hunter Douglas window covering line! HSR members pay only $29/mo to be a part of this program and have NO initiation fee (which is normally $250). 

Information on this program is in the Member Black Book and Dawn created a webinar presentation that you can view here:

 

Hunter Douglas Pinterest Board of Their Various Products

Read the Additional Design Module on Windows!

Click to Open

Holiday Design

Expand to Holiday Design

This is a fun, step-by-step training on how to offer holiday design and decorating services, as well as how to market it!  The forms that go to this training are at the bottom.

"Thanks Audra for the holiday design training!  I've already book 10 clients through a Facebook campaign!" - Carol

Bonus Veteran Designer Workshop

Cathy Di Leo who has been SLAYING it with her holiday design business for a couple years now. She has taken my holiday training as a launch pad and is now holiday designing for celebs and huge hotels.  Enjoy this workshop we did together:

Buy Cathy's Agreement and Budget Spreadsheet

Unsure how to budget for your Christmas Decorating business?  This Christmas agreement and budget sheet can help save you time and energy by preparing you to worry about just decorating!

Add your logo to the agreement and make it your own easily in WORD.  The Excel sheet is a great start for helping to prepare accurate proposals.  Once you’re hired, this is a great tool for making sure you’re staying on budget and purchasing the items you need to get the job done!  In the years to come it’s also a great tool for honing your proposals because you’ve got actual data to look at next in the future!

Click for Information
Buy Cathy's Christmas Tree Decorating PDF

Take your Christmas Decorating business to the next level with this 2 page Tree Decorating PDF. 

This PDF gives you a guide for how to correctly purchase ornaments, lights and picks for decorating a Christmas tree.  It will also walk you through the process of how to tackle decorating a tree for clients.  In addition, this PDF can be used as a teaching handout when showing other how to decorate a tree.  



Click for Information

 

Member Hot Tip!

HSR Member Eric Reeves of Refresh Your Space took my Facebook Ads, edited and used them in a Chamber of Commerce newsletter and had this to say...

Hey Audra,  I just wanted to Thank You for advising us to add Holiday Decorating as a source of ancillary income. I used one of your promotional photos and added my information, then contacted my local Chamber of Commerce, of which I am a member, who added it to our local weekly newsletter. I have already received emails regarding this service from real estate and rental agencies in my area, who have said they already have received calls about this service!   I expect Holiday Decorating to add a significant boost to my bottom line for the year!

Some Example Facebook Ads You Can Create Using www.canva.com

More Ad Ideas...

The Resources and Downloads Mentioned in This Section Are:

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