I love to share stories of personal growth and business success because I know it touches on our basic, core needs: to learn, be needed and to do something important and of value.
Nancy’s story touched me because she was not only surprised by her growth, she was able to truly help a house flipper turn a property that was sitting on the market for 5 weeks into something that sold immediately after she staged it. According to the recent 2014 home staging statistics, this is no surprise! Here’s her before-and-after photos and her story:
Thank you Nancy, for your story! To see more photos by Nancy, go to her website at: http://www.nancythestager.com.
Bring HSR your natural decorating talent and we’ll show you how to make a successful business out of doing what you love AND are good at!
Something about sending my kids back to school this week really makes me feel sentimental as another year clicks by and I now have a 7th grader and 5th grader. I’ve been feeling sad about having a child in Jr. High but was gratified when my youngest son still ran out of his class the first morning to kiss me good bye…how long will that happen I wonder? Since home staging companies are always “in school”, I thought a post about ongoing learning for home staging companies and designers would be helpful along with lots of link resources and fantastic “after” photos of course…
There is a lot to know when you enter into the home staging industry and I find that many times people have no idea until they step into the Certification training. Not only do you need to learn how to be an entrepreneur (accounting, client maintenance, inventory control, licenses, insurance, contracts, website, social media, marketing, etc…), you have to know staging, design, shopping and the real estate market and process!
So how do home staging companies stay on top of all of these industries?
1. Join Staging Social Networking Groups – There are many Facebook, Google and LinkedIn staging groups available to join and take part in. You can view my LinkedIn Profile to see all the home staging groups I subscribe to. At HSR, we have our own private social networking group called Stagers Connect where we have over 300 ongoing discussions from model home staging to photograph to window coverings. Here’s a sneak peek into what’s inside Stagers Connect:
2. Network through Staging and Design Association Chapters Locally – The Real Estate Staging Association (RESA) which is the trade association for the staging industry and the American Society of Home Stagers and Redesigners (ASHSR) has chapters all over North America for stagers to network, volunteer and learn.
3. Subscribe to Design Magazine Blogs – I learn a lot about design by looking at the work of others, as well as reading blogs from experts in the industry. Some of my favorite design magazine blog sources for design are www.houzz.com, http://freshome.com, http://hgtv.com, http://www.domainehome.com, http://www.lonny.com/, apartmenttherapy.com (for small spaces) and http://www.housebeautiful.com/.
4. Subscribe to Real Estate News and Blog Sites – Advanced knowledge on “buyer demographic” and which staging advice will provide the best return on investment within a market comes from having your finger on the pulse of the real estate markets you serve. In our training we go over advanced Internet search techniques to identify a home’s “staging potential” but it also helps to subscribe to your local Realtor Associations FB page and website. I also like to subscribe to these national Real Estate News sources: http://www.inman.com/, http://realtormag.realtor.org/, http://rismedia.com/, http://money.cnn.com/real_estate/ and http://www.zillow.com/blog/.
5. Grow Your Product Knowledge – As stagers and designers we are continually shopping and sourcing for our clients (and sometimes ourselves for vacant homes), so it’s critical to know where to go to find that perfect piece! We haunt our local home furnishing stores but personally, I love to look through catalogues both online and offline. Catalogue stores that provide trade discount and consistent pricing and products are more beneficial to me because I can source items quicker while providing the value of my trade association. My favorite catalogue/company is Ballard Designs where I can order items that ship usually within a week, have great customer service and return policy as well as inexpensive, versatile pieces that show well for staging. Click here for a linked list of 35 home furnishing catalog stores you can sign up for with Ballard Designs at the top!
Home stagers by nature are the types of people who hunger for knowledge and never stop learning about their craft and the markets they work in. It’s an industry of amazing entrepreneurs who hunger for information in order to perfect the “art” of what they do….happy staging!
Feel free to comment if I missed a great resource that you like to use…
Why go through a home staging certification program to become a home stager? Specifically, why go through our HSR Certification program instead of going it alone or with another company? I know it’s tough to decide which home staging certification course to invest in when just starting out, so I thought I’d list some of our huge differences in this post along with some fantastic before and after photos of a luxury home amazingly staged by JoMcLaughlin Designs…
Simply put, Home Staging Certification matters when it grows alongside your business NOT simply something you “completed” years ago.
In the photos above, Jo McLaughlin fearlessly transforms this luxury, waterfront home only months after becoming HSR Certified. Her story is a common one because once you go through our program, you will be changed.