2018 Home Staging Statistics - Staging Works!
I'm so excited about our latest, 2018 home staging statistics survey results! In the survey, we studied the results of over 4,200 staged homes which makes this the largest study of staged homes ever! The results came strictly from HSR Certified Professional Home Stagers from across the world but mostly in the U.S.
Over 4,200 Homes Surveyed Across the World...
The 2018 home staging statistics reflect the current, hot real estate market and the amount of money seller's are seeing from investing in the staging of their home vs the seller who does not invest in staging within their market.
There has never been a better time to become a home stager because HSR stagers are killing it right now for their clients!
Ready for the results?
Yep, over 85% of those 4,200+ STAGED homes saw at least 6-25% MORE from the sale of their HSR professionally staged home than the home in the same market that was NOT professionally staged!
Even I was surprised at these results but in this hot market with the varying price differentials we are seeing from neighborhood to neighborhood, a home that is "dialed-in" for it's potential buyers is seeing HUGE results.
The largest percentage of results actually came in at 9-12% increase which was astounding!
There was a DIRECT correlation between the stagers who charged a bit more and the homes that got the BEST results in price! In other words, you get what you pay for when it comes to "staging investment".
When sellers spent just .5% of the sales price MORE on the staging services, they saw at least a 6% price difference!
In other words, when stagers charged less or stopped short due to the seller's tight budget, the results were not as good. Those extra, cosmetic updates like paint, new light fixtures or flooring made a HUGE difference in the sales price outcome.
Educating Agents and Sellers on the Benefits of Staging:
I went ahead and created some gorgeous 2018 home staging statistic imagery and typography for our home staging certification HSR Members in the members training area to download and drip in their social feeds over the next year. I'm also going to add video like the one below for HSR members too.
While these statistics are from HSR grads, we also have the 2017 NAR statistics available for you to use, so click on the link below to download:
This is how our industry grows, so that NO HOME goes on the market without professional staging!
I'm so proud of all the HSR Certified home stager's who took part in this survey because they are literally working miracles for their clients!
Could “ Home Staging"
be a Career for You?
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