top10reasonsThe 2015 Top Ten Reasons to Stage Your Home

I just posted an article on the National Association of Realtors, Styled Staged & Sold blog on the “Top 10 Reasons to Stage Your Home in 2015“.  I created this post for agents, so that they can use the statistics and imagery to convince their client’s of the benefits of staging.  I also created a YouTube video and pdf hand-out below that is a great tool for stagers and agents to embed on their websites, so check it out:

 

Having compelling resources and tools to give to your sellers and/or agents is critical in this industry!  I hear so many stories of how the seller didn’t really understand why they should stage until they saw statistics and room photos.  Pictures really matter in this industry, so combining both home staging statistics and staged room photos in a handout or video on your website matters.

For the PDF Instant Download, click to watch the video above or submit your name and email below, thanks!

To see my full post on the National Association of Realtors website, click here.

home staging companies

Every time I get an email with staging success stories, I file them in my “to blog” folder…needless to say, I have too many success stories to tell for Spring 2015! Home staging companies around the globe are literally performing miracles in homes and getting huge returns for their sellers. Since I have too many stories to tell, I’m going to feature some of my favorite photos and recent quotes from HSR Certified home stagers

 

jenniferJennifer of Jennifer Neal Homes joined HSR after her real estate agent convinced her that that what she was meant to do in life. She joined HSR and crash coursed all night going 12 hours straight with no sleep.  After her first staging job, she attended the broker’s open house and received four more jobs that day! When you see her photos below, you’ll understand why…

Hi Audra, it’s been a busy year so far!

Jennifer

 

 

Before staging by Jennifer Neal Homes

Before staging by Jennifer Neal Homes

LOVE how Jennifer Neal transformed this kitchen!

After Jennifer Neal Homes – LOVE how Jennifer Neal transformed this kitchen!

Susan Stucki signed up for the HSR training just 3 months ago and she sent me this email last week…

 

Hi Audra,
I’m sitting in my office now trying to plan for 3 houses I have to stage in the next 10 days!  I have already staged 6 others.  3 still have my props.  So you can imagine how fast my inventory has had to grow… and haven’t had time to make a portfolio.   Your training was fantastic.  I couldn’t possibly be doing this without all the information I learned from your course. When things slow down, I will send pictures!
Sincerely,
Susan Stucki

Cori Smith of The Humble Abode signed up just over three months and sent me these emails…

10403302_391252317748814_4139021057145974719_nHi Audra,

I just want to say “Thank You” again! It has only been 3 months and I am learning so much.  Business is good….well great, considering the short amount of time that it has been.  I just completed a vacant staging and two redesigns…

I have to tell you how much I love the training that HSR provides”))) I am learning so much and the marketing training and resources are so incredibly helpful.  I can honestly say the is THE BEST INVESTMENT I have made to start my business.
Cori Smith
Before and After by Cori Smith of the Humble Abode

Before and After by Cori Smith of the Humble Abode

I loved getting this email from a member who took our course and is now mentoring for our Staging Mentors program…

 

lindashepherdHi Audra,
BTW – I have been going gang-busters since I took your class. I actually partnered up with one of your former students, Tiffany Bryant!  We’ve got excellent reviews all over the internet, and have become a Redfin Preferred Staging Company. We have a warehouse full of decor and stage full time! We staged over 50 homes last year! Thank you for the comprehensive training program and giving us the credentials to follow our passion!
Linda Shepherd of Buyers Desire Staging
I have to really brag about Linda and Tiffany because their home staging statistics our of Marlborough, MA were incredible!  On average, their homes sold for 12% more than the unstaged homes in their area which is ABOVE industry average.

Yep, home staging companies are rocking it so much that some are even turning away business…

LoriHi Audra, Business is great!  In fact, I’ve made the choice to slow down a little right now.  I’m determined I am not ready to hire assistants just yet so I am learning to pace myself a bit and become more selective in the projects I take on.  I feel so fortunate to have the opportunity to be making these choices.  Starting a home staging business has truly changed my life!

Audra, thanks for your continued support.  I really like the stagers connect site and have learned a lot from simply taking in how other stagers handle things.  I also refer back to the training modules from time to time.  I love that I can go back to seek out what I might have not picked up on the first time around at my convenience!

Lori Livers – A Houston, TX Home Staging Company

 

After Staging by  Interiors By Lori

After Staging by Interiors By Lori

The emails keep pouring in…

 

Lisa dHi Audra, things are going great – Spring is finally here in New England and the real estate market is quite healthy. I’ve been very busy the last few weeks with photography appointments and staging consultations. The consultations have been going great – sellers are very receptive and I’m really enjoying working with them to get the offers pouring in! I have progressed quite a bit since joining HSR – with each new client I feel like I’m learning something new and expanding my skills and offerings. I can’t begin to tell you how valuable HSR has been to my business – I am always referring back to the member library every time I need to come up with a new form or some current stats or if I need ideas for a marketing piece – so thank you, thank you, thank you! 
Lisa DeFrancesco
After Staging by South Shore Staging

After Staging by South Shore Staging

 

 

 

Finally, I have to end with a quote that my dear friend Lori Murphy, an extremely talented home stager in Columbus OH sent me:

 

If you don’t build your dream, someone will hire you to help build theirs

 

2015-6 audra2I’m so proud of all these home staging entrepreneurs who had the courage to take the plunge and start working for themselves!  I know it’s not easy, so my passion is to do what I can to make it easier, give these talented individuals confidence and help them grow their business!

What will your story look like?

Happy Staging!

XOXO

Audra Slinkey

5 Reasons Home Stagers should be redesigners

I always say that the relationship between “home staging” and “redesign” is like two sides of the same coin.  They are very similar services but the “WHO” of the design element is very different.

What separates staging from redesign is whether we are designing the space for the buyer demographic or the home owner?

What’s the difference between interior design and redesign (or home styling)?  Redesign always starts first with using what the home owner already has and loves to enhance the space.  In fact, a great redesigner can literally work miracles in just a day in the home!

So why should a home stager also be trained in the art of redesign?  Here are 5 great reasons along with some fantastic redesign photos done by Debbie Simril of Debbie Simril Interiors

 

Family Room BEFORE Redesign

Family Room BEFORE Redesign

1.  It’s an Easy Up sell

Statistically, sellers are much more inclined to spend money on the home they are moving into rather than the home they are moving out of, so it’s a much easier “sell”.  You’ve just staged the seller’s home to sell, so they already know you, trust you and like you.  This should be a no-brainer for home stagers but I find that they just are not “positioning” their redesign business correctly, so they are missing out on huge income returns!

 

Family Room AFTER Redesigned by Debbie Simril Interiors

Family Room AFTER Redesigned by Debbie Simril Interiors

2.  It’s a Great Way to Keep a Favorite Client

We all have had those client’s we just LOVE, so why not keep the relationship going and work with them on their next big project?  Focus on quality relationships rather than quantity while building your design network of great referrals!

Remember to have a special business card you can hand to your favorite client’s as a thank you for being so wonderful to work with.  In the example I created below, you can put your business information on the back and hand write the discount/message you wish to give your clients.

 

 

3.  Design is More Lucrative

Yes, I said it…you will make more money if you position your business for BOTH staging and redesign.  Redesign projects tend to last longer and have higher dollar amounts then the average staging project.  I’ve been training stagers for more than 10 years now and I can comfortably say that my long-time veterans are now doing more redesign/design than staging (unless they focused on a niche).  Why is that?  Because they positioned their business to market first staging then second, redesign.  They followed my business model of doing both staging and redesign!

 

Dining Room BEFORE Redesign

Dining Room BEFORE Redesign

4.  Design is HOTTER Than Ever!

Yes, the career outlook according to a recent Houzz survey shows that the design industry is feeling more confident than ever!  This isn’t a huge surprise because it mirrors what is going on in the staging industry…when home values rise, so does home improvement spending.

 

Dining Room After Redesign by Debbie Simril Interiors

Dining Room After Redesign by Debbie Simril Interiors

 

5.  The Perfect Business Model

A lot of stagers who join my training program tell me that they were always slow in the fall/winter season since their business reflected the real estate industry lulls.  Ironically, redesign and design picks up in the fall and winter as people decorate for the holidays, so having a business model that incorporates redesign and holiday design makes for a well-hedged business model.

 

Finally, this is what Debbie Simril who after 15 years in the design industry decided to take the plunge and sign up for our HSR Certification in Home Staging and Redesign:

 

Debbie-testimonial

What will your story be?

Before you jump into a career in staging and redesign, take our free video and email series by click on image below!

is_home_staging_for_you1

 

 

I just finished updating my “Blogging” section and creating a webinar about successful blogging for home stagers and designers in 2015.  The Internet is always changing and so I’m constantly updating my training material to reflect what matters to stager TODAY.

Blogging for business is not about writing down your musings so much as giving prospects an insight to the way you work and your style, so having a plan for how to do this is essential!

If you’re a home stager, you may be saying, “why blog?”  That’s a good question.  Here are six great reasons why blogging is essential for home stagers:

  1. For skilled writers who are capitalizing on their strength
  2. To create credibility – which in our industry is critical
  3. To create a “Buzz” about your business and staging in general
  4. Better SEO for your website – Who doesn’t want that?
  5. Build your email list – Fill your pipeline with prospects
  6. “Touch” your prospects/clients – Most of sales is just reminding people that you are there

 

I see so many stagers create interesting blogs to only have them go out into the Internet-sphere never to be read by anyone!  It’s a complete waste of time to blog and not be incredibly “intentional” about it, so…

Here are my 5 Steps to Blogging Success for Home Stagers and Designers:

 

 

 

1.  WHO Exactly is Your Audience?

As a professional home stager and designer, you have many different target markets you could potentially be writing to.  Too many times I see stagers writing for other stagers which really doesn’t help them at all.  In the blogging training I added the members area, we listed those target markets, where they hang out online, what they wanted to see/learn about and more importantly…what they would share.  When you know WHO you are targeting you can move onto the next key step and that is…

 

2.  WHAT Are Your KEY WORDS?

One of the beautiful things about the home staging vs the design industry is it’s lack of keywords.  Yes, it’s a good thing when there are few terms that describe what you do because that makes listing those terms that much easier.

For the home staging industry, the key words that 85% of folks would use to search are “home staging” and “home stager” but getting to the top of Google with those keywords can be tricky, so thinking outside of the box is imperative.  List your “service” key words and how someone in your area might phrase those services and your type of work in a search.  Next list your specific location keywords and you have a starting point for what to blog about.

A very cool tool that helps you brainstorm these key word terms is at www.semrush.com.  Remember, my philosophy is to help stagers never reinvent the wheel and when you know how to use the cool tools online that help your business…you save tons of time!

 

3.  HOW Can You Get Their Attention?

Nobody wants to read straight text.  In an era of very short attention spans, it’s critical to be visual and readable!  Here are things to think about when trying to get your reader’s attention:

  • Headlines Matter – There are cool resources online that can help you craft a killer headline and I list some in the training
  • Images Matter – We are in the visual industry and a picture is worth 1000 words, so make this work for you!  I list a ton of great resources and rules for images in the training but you all know I’m a huge fan of Canva which puts the visual in motion.  Canva is developing a Canva at Work program I’m excited to see, so go to Canva for Work so you get early access.
  • Readability Matters – People like numbered lists and bullet points, so it’s easier to skim the page.
  • Grammar Matters – Another cool tool that can help with your grammar is at www.grammarly.com.

 

4.  WHEN Should You Post?

It’s not so much about what time of day (although I’d stick to midday) but how often?  It takes time to blog, so shooting for once a week on Wednesdays is a good goal to start.  Plan ahead and develop a calendar based on the ideas you brainstormed in steps 1-3.

There’s nothing worse than going to a website and seeing that the last blog was posted in 2012!  An easy way to not give the impression you’re out of business is to simply leave the date off your posts.

 

5.  WHERE Can You Distribute Your Post?

You see, the key to successful blogging is the ability to not only write well but more importantly, distribute the blog to the specific audience you are targeting.  There are so many great ways of doing that!  In the blogging training I put in the HSR members area, I created a worksheet that listed the places I repost/share my blog once it’s up.  Obviously, you will want to share your post on your Facebook, Pinterest, Twitter profiles.  Beyond that you will want to share it on your LinkedIn and Google+ profiles, as well as with your Groups, Circles, etc…Having a worksheet that helps you keep track of when you shared the post to each profile is critical!

In the HSR Training, I have an exhaustive list of all the editorials across the country by city in my “Public Relations Section”.  A great way to get publicity is to share your articles/posts with your local newspaper/magazine editors who are always looking for content and photos!

In Closing…

When you think about it, this 5 step formula for blogging success can really work for almost any industry, so if you’re a real estate agent, you may want to follow this formula as well!

The home staging industry is growing leaps and bounds and it helps all of us when stagers look great, get press and are connecting very credibly with real estate agents, sellers and home owners!

 

XOXO – Happy Staging!

Audra Slinkey
Amazon-audra

 

 

 

Hope to hear from you!
1-888-563-9271


audra@homestagingresource.com

trade pricing for stagers

Why “To The Trade” Pricing Matters for Home Stagers

As I was adding another 12 “to the trade” vendors to the HSR Member Black Book, I thought it would be good to do a post on why trade pricing even matters for home stagers and their clients.  First off, “to the trade” pricing is discounted pricing given by vendors of all kinds to those people who will do volume shopping due to their professions ie. Professional Home Stagers and Interior Designers.  You have to prove that you are a professional home stager or designer by filling out an application and showing them some sort of proof of business ie. resell license, HSR certificate, professional memberships.

If you are a home stager and redesigner you should have access to several different vendors at “trade pricing” so you can shop on behalf of your client’s and either share your discount…or not.  The discounts can range from about 15-50% depending upon the vendor.

At the Home Staging Resource, we provide a detailed list of all the vendors you would want to connect with for trade pricing along with the contact names and direct links to the sign-up pages.  We have over 100 nationwide vendors we recommend who are familiar with our certification program and consider it your “ticket” to getting “to the trade” pricing.

 

As a trainer, I spend many hours sourcing these vendors and creating these relationships, so that my stagers don’t have to…it’s part of not having to reinvent the wheel when you go through our training.  The vendors are specific to the home staging industry.

 

I just added over 3 hours of video training on staging model homes, so within my research I found those 12 new vendors for that higher level of home.  Vendors like FrontGate, Shades of Light, Horchow, Arhaus, Surya, Home Decorators Collection, LS Fabrics and more were added to the already 100+ list I have curated.  If you’re a home stager who has not joined our program, you can absolutely contact those places directly for your discount but…

 

I’m able to get great pricing and connect with these vendors because of my network of over 3000 home stagers, so it’s a win-win for everyone!  Being over 3000 strong helps vendors take notice and build credibility within the industry.

 

Here’s a few tips for those of you connecting on your own with these vendors:

1. Make a List of the Types of Vendors You Think You Will Need

Not only will you want discounts at places that you will be shopping at regularly but what about service vendors and finish companies like carpet cleaners, flooring and lighting companies, moving companies and storage, greenery and fake food for merchandising…there are lots of vendors that stagers use regularly.

2. Think About Those Vendors That Can Make Your Job Easier

For instance, I just found out about an amazing vendor that you can hire hourly to help on a staging day, during a vacant staging or just to help a client move called “GetBellHops“.  GetBellHops uses only local college students, does a complete background check and is licensed and insured, so the stager doesn’t have to worry about liability and can trust they have a capable person they are working with.  I contacted them on behalf of the HSR network and now HSR members get a direct page to order the bellhops (at the click of a button) and a great discount!

3. Always ASK, Assume Volume and Negotiate Well

I always tell my members to assume that you will be successful and will be shopping like crazy for clients when you negotiate your trade discount.  Ask the vendor what their best discount is and how you can connect with them…always assume there is one.  I tell my members that since they have direct access to the HSR network, they can approach vendors as a network of 3000 not as a single company.  I’m always happy to personally email the vendor myself on behalf of the member if it’s a nationwide vendor that everyone can use.

4. Don’t Give Your Discount Away!

You earned the relationship with that vendor and many times had to go through hoops to get it, so don’t give your discount away!  It’s not unreasonable to split the discount with your clients as a benefit to them using you…but that discount is there because of YOU, so don’t devalue it.  One of the many benefits of working with a home stager is that we are able to source furnishings and service providers better and less expensively for our clients.

 

XOXO – Happy Staging!

Audra Slinkey
Amazon-audra

 

 

 

Hope to hear from you!
1-888-563-9271


audra@homestagingresource.com

PS – Does your training provider always give you the latest, critical information as part of your membership?  Click on the image below, to see Why Certification Matters

Why Staging Certification Matters

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Latest Raves…

If you are considering a career in staging, taking Audra's certification course is a must! In addition to creating a professional website, this course will make sure you dont miss any important steps needed to market yourself and set your business up correctly. It is a small investment for getting your business up and going and for establishing the confidence you need to have to sell yourself. Thank you Audra!

Kelley Gibbons
Love It and Leave It

Your training program is awesome. As a mother of 4 & 3, we needed a program that would allow us to go at our own pace. We ordered our material right after the holidays and completed the training by the end of January. Our business is building and to date we have staged two homes and two redesigns. Currently we are in the planning process of two redesigns. All of your marketing information has been very instrumental in getting our name out in the DFW area. It is comforting to know that we have Home Staging Resources behind us to guide us through our business. Thanks for continually keeping us up to date on the new home staging trends.

Erika Grizzaffi and Rhonda
Dowling, Denton Texas

I was completely impressed by the professionalism and the intensity of the program. You didn't miss a thing. I'm almost ready to submit my information for the web-site and am ready to go and am more confident than if I hadn't take the course! Thanks again for a great program.

Marlene Rusnak
Delaware Home Staging

Thanks so much Audra! The training I received from HSR was so complete that I now feel ready to take on the challenges of my new career!

I had researched other companies and thought I knew the scope of education I was looking for, but with Home Staging Resource I learned valuable things that I couldn't have imagined I needed for my business. I believe if I had chosen a different training program I would have really missed out on the extensive information and company wide support that HSR offers. You have promoted a welcoming, friendly environment of sharing and I couldn't be happier with my decision to join the Home Staging Resource!

 

Kelly Kaufman
Elements Home Staging
Attica, Michigan

I must tell you that the business forms in Week 2 are amazing!  I know that to create all of these forms from scratch would have taken me months to prepare.  Your training has enabled me to download all of the forms needed in just one day!  Thank you so much for providing such valuable tools and resources needed to get my new business up and running.  I feel more confident going in to my first client consultation after reading the "Guide to a Successful Consultation".  I feel prepared and well informed about the market, the benefits of home staging and what specific service models I will be selling. This has freed up my time to work on the part I really love, designing the look and feel of my business, creating beautiful home interiors and "shopping"!

Jennifer Opie, PA

When I am looking for a business opportunity I want to go with the best. I did a lot of research on the web about Home Staging and Home Staging Resource had the most comprehensive program.  HSR stood out among what other sites had to offer.  Most sites offered a 1 or 2 day program, if you compare that to HSR's 21 day program there is no contest!  I also liked the professional attitude and desire by HSR to bring professional credibility to the Home Staging profession.

 

Sarah Hart, CA

I am so impressed by the HSR training process.  It turned my business around. Literally, a week before signing up for the package, I was ready to let the business go due to the fact that I really felt lost in many areas.  I have in the past month learned and applied the information I got towards my business and it has paid off.  I have been able to have an exact plan for the consultations and appt. with realtors and I have received many e-mails responding to the e-mails that I have sent out.  I have had several comments from Realtors who are now using me as a part of their service that my website and letterhead and cards look very professional.  They were impressed to say the least.  The tips and tricks that you have given are all ways that my business has improved.  Thank you for all of the effort you have put in for me and everyone out there.  I will forever be appreciative of all of your help in making Stage It Today successful!

 

Letitia Granum, MN
Stage It Today
 

Joining Home Staging Resource was a tough decision - but it turned out to be a brilliant one!  I had gone to the website many times trying to decide and, on a whim, decided to take the plunge.  My business was up and going within a month because of what I learned, not to mention the materials HSR provided. I received a call/lead from the HSR directory the very first week. I put a deposit down on office space, not because the money is rolling in, but because of the confidence and knowledge that HSR gave me.

Thank you!


 

Angela Mager
Provident Home Staging
Fishers, Indiana

Wow! What a phenomenal program HSR has to offer!  All of the learning materials and everything set up step-by-step to follow at your convenience. I truly feel that taking the HSR program has given me the best foundation possible to be a successful business women. With all of the support of HSR, on going partnerships being built and gorgeous marketing materials it now is easy for me to just start putting my name out there and making contacts. With in two weeks of finishing the program I have already staged my first vacant property and will be attending the Realtor luncheon scheduled for next week. Having the opportunity to meet other Realtors and showcase my work couldn't be better and I am so proud to be able to give them my business cards and handouts that are beautiful thanks to HSR.

 

Nicole Utz

This is an Amazing Program! I got my Realtor License years ago and I wish they had had such a comprehensive and informative guide in the start up of being a new business owner! As a stager I knew what I wanted to do I just didn't have the tools or the knowledge to get there. HSR gave me the plan-a detailed list- to get it done so I could focus on doing the job I love... The Action Plans and form information is priceless! It put everything I thought I wanted to say to my customers in a form for me so I didn't have to spend days forming it. It was already done!

 

Heidi Bollum
Tomlinson Real Estate Group
Realtor and Certified Home Stager

Your training was fabulous. I have sales experience (18 years) but needed the start-up structure to start a home staging business. You go into great detail. The calendar was very helpful for this. Also, all the forms are excellent!!!! I needed some guidelines for the staging and you have also made me very confident to go to a house and go over --the plan, the forms, the feel home formula, and a quick transformation.  The printed materials are so professional and beautiful. I have had people look at the business card--it is so much fun to watch their face. Their eyes get big, say "WOW", and feel the surface. What a great reaction. I can't believe the website. It is gorgeous. Your staff is great. Also, I am impressed with your timing on everything--when you say that you will do something at a certain time, it is done!!  I can't think of one thing at this time that you could do better in the training. The videos, and the live training were very helpful. I would recommend your company to anyone!!

Audra, you should be very proud of yourself to know that you can help so many people with so many subjects. What a great company you have!

 

Diane Lunceford, TX

"I am SO excited.  I can not tell you how impressed I am with your company!  I have been an entrepreneur for 17 years and have never come across anything like Home Staging Resource.  I will definitely be your BIGGEST fan."

Elayne Forgie, Forgie Home Staging, FL

After doing some research in Home Staging courses, I found the HSR training program and I cannot be more happy. This training program provided me with all the support, training and communication that I was looking for in a program. It turned out to be one of the most complete and informative online training programs I have come across. It has not only provided me with an in depth knowledge on home staging but has also expedited the start of my business with the pre-made forms, marketing tools and strategies. I am now ready to start my own business (which I didn't believe was possible at first) in just 1 month. I cannot thank you, Audra, enough on this awesome training program with the marketing solutions. I can honestly say, "I got what I paid for" and I am very excited to finally do what I passionately love and enjoy. Thank you again Audra, it was well worth it for me and I'm sure it will be for anyone else who decides to choose HSR as their training program.

Mamta Kamboh
Interiors By Mamta LLC
Frisco, TX

I can't say enough about the HSR training program.  I like it that you can take as long a you would like to finish the program (within the year.)   I love the business part of it because it's not just about home staging and resigning a room.  It's your business cards, website and lots of forms you provide us with and so much more. Audra helps us with it ALL:).  Signing up with HSR was one of the first things I did and it was well worth it!
 Thank you Audra!



 

Staging and Design by Lisa Marie, LLC
Omaha NE
 

Your HSR Training is perfect for an artist such as I who has always felt inadequate with the business side of work. I've known that those skills with a creative talent could open jobs that paid better, but I did not even know where to begin to learn or apply them. I have seen this dilemma with a lot of artists over the years.  The HSR program truly speaks to people who think like myself. I have learn so much with your easy, step by step manual and website tools.  My gained knowledge will be life changing! Thanks so much!

Debbie Klahn
Dayton, Ohio

I just wanted to send you an e-mail to let you know how impressed I am with all the work you've put into the HSR. As a previous business owner I know how extremely time consuming and frustrating starting a new business can be. That's an understatement! It is SUCH a relief as I start this new venture to have HSR's support. You truly have done the majority of the leg work. Speaking from previous experience it probably would have taken me twice as long to get this business up and running. The money I've invested is well worth it and I have all the confidence in the world that my business will succeed.  Thanks again!

Donna Coe
Fusion Home Staging
Rancho Cordova, CA

I have been exploring the Home Staging industry classes for sometime now. I decided on the HSR without regrets. The program is both informative and well structured. It also has been a great time-saver for me. HSR has been consistent with regards to communication, in a timely manner.

HSR is highly recommended by me.

Abbie Stokes
ReSell Mavens
Lincroft, NJ

When I started the process of choosing a Home Staging Certification program I researched everything! After narrowing it down to two programs, I sent emails to some of the members. Within 24 hours I knew I had made my decision and I have not been disappointed since. Your training provides REAL tools to be successful in this business. The materials are clear and easy to understand, your conference sessions are great and your enthusiasm is catching. I received my marketing materials in the mail last week and they are beautiful. I am so excited to be starting this new venture in my life, THANK YOU.

 

Lisa Ryan
Smart Move Design

As with any new business the initial start-up period can be somewhat daunting. However, through HSR training we were given numerous resources including on demand videos, conference calls, and published materials which provided us with an extensive background of what this business entails.

 

Candace Bouley
Kathy Abrams
CHANNING DESIGN

I can't believe how much your home staging course has changed my life! I have worked full time as a hairdresser for 25 years and really needed a change. I have always loved Real Estate and decorating and I have wanted to change careers for a few years now but I had no idea what I would do. After doing some research online I realized I could make a living doing what I'm good at and I'm so glad I chose your program! You really have thought of everything, this training program is amazing! I really loved the recent changes you've made and I just want to thank you for giving me a reason to get up every morning excited about what the day will bring!

 

Luci Terhune N.J
Bungalow Home Staging & Redesign

WOW! I have just been blown away by all of the support, information, personal training, and abundance of pre-made forms that the HSR training comes with.  It is literally a complete business that is so simple to establish.  Having owned a business before I know first hand how long it took just to create all the forms I needed to get my business up and running and you have really taken that task and removed it so that I could concentrate on the training and marketing (which you have also made simple). I haven't even finished my training yet, and I am already working!  I can't wait to see my website. I would recommend this training to anyone who wants to get into the home staging business- well unless they would be my competition... : )   THANK YOU HSR!

Tracy Laasch
Touch of Design Interiors
Lake Conroe, Texas

HSR was a wonderful home staging and redesign training program that I am so glad I completed!! The training covers everything you could possibly need to know to start and run a successful home staging and redesign business. It is the most thorough training I could find in my research covering not only home staging and redesign but marketing in great detail which is so important to make a business successful. I would highly recommend Home Staging Resource to anyone who is thinking about starting a home staging/redesign business.

 

Katie Newman of Lake Houston Home Staging and
Redesign

My experience with HSR has been awesome!  I can truly say that training with HSR was one of the best choices I have ever made.  Not only have you provided me with the tools, guidance and support needed to become a successful business woman, but you have helped me to start living my dream and passion!  I would highly recommend Home Staging Resource to anyone who has interest in Home Staging.  Keep up the great work HSR and thank you!

Teresa Mills
Looking Fine by Redesign LLC
North Olmsted, Ohio

I just wanted to say Thank you for offering such a wonderful program. I have learned so much and the live training sessions are so wonderful. I am so excited about my business and this course have given me the tools to get it up and going in an organized manner. Without this program, I honestly don't know if I would have followed my dream. I have read many books and taken other courses and they all left me with so many unanswered questions. Your training has put me on the right path and I honestly cannot thank you enough. I HIGHLY recommend this to anyone who is considering starting their own staging business. It is worth every penny. You are awesome!!!!

Thanks sooooo much!

 

Chrissie Sutherland - Ready Set Stage

After extensive research, I have joined the HSR Family. The personal contact with the leadership staff and business support teams are unbelievable. Business Building is a tough job from the start but HSR takes the Tough right out of the equation.

Kathy Holbrook
Ct Realty Staging
Windsor, CT