2014 staging statistics

As the market heats up, we are seeing more real estate agents and sellers recognize the huge benefits that come with hiring a professional home stager!  Here is the latest in home staging statistics according to a new Zillow Digs survey of Real Estate Agents and Interior Designers:

Hiring a professional home stager was listed as one of the top two critical improvements a seller should invest in when selling their home in 2014.

 

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“In a market where home prices are rising, it becomes even more essential to get every dollar you can from the sale of your most expensive asset…professional home staging does this for sellers.” – Audra Slinkey

I’m seeing bidding wars all over the place for the right home that is staged beautifully in this 2014 spring housing market.  The savvy agent who wants to have the reputation for getting sellers “top dollar” understand the necessity of staged and merchandised rooms, as well as professional photos to post online.

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Curb Appeal was listed as the number one home improvement item while using a professional home stager was listed as number two according to the survey.

A home stager can skillfully identify ways to highlight your home’s best features and compensate for its shortcomings. The goal is to make “your home appeal to the broadest audience and number of buyers possible,” says Zillow Digs Board of Designers member Mara Miller of Carrier and Company in New York City.

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Warning…not all home stagers are the same!  It takes extreme design expertise, a strong knowledge of the real estate market and buyer demographic, as well as special training in phraseology, staging psychology and vendor partnerships (flooring, window coverings, furnishings, etc..) to really maximize the value of the transformation.

XOXO – Happy Staging!

Audra Slinkey

Hope to hear from you!

1-888-563-9271


audra@homestagingresource.com


Top Ten Staging Trends

I love design and probably own every staging and design book and magazine available.  I’m really loving the design trends that are driving the staging trends of 2014 because they reflect the brighter economic outlook of sellers and buyers.  When people feel good about their home equity, job stability and market conditions…great things happen in design!  It’s no wonder that in a recent Houzz Survey all of the tradespeople (especially designers) were feeling wonderfully, optimistic about their revenue growth in 2014!  There’s never been a better time to become a stager and designer!

 

 1. Staged Outdoor Spaces – Can you imagine what this space would look like without the staging? Yes, it would be cold and dreary. Karen Hunter of http://www.staging-magic.com/, transforms this yard into an entertainers dream come true! Staging is about creating the vision of what life in the home would look like and including the outdoor living areas is critical! This staging trend is probably one of the most essential and I see so many sellers not have their outdoor areas staged. Remember a photo is worth a thousand words, so have the stager stage the outdoor space, take your gorgeous photos and that is what will sell the buyer online. 95% of buyers are online first trying to find the home of the dreams…what do you think this photo would say to the buyer?

 

Don’t forget to stage all of the outdoor space and especially the BBQ/bar area. The husband weighs in on the home decision and I imagine this staged outdoor area would speak louder than the table area.

 

 2. White Kitchens – Huge trend now for home owners is light, white, bright kitchens! In a recent Houzz survey an overwelming amount of respondents desired a white kitchen in their home. A professional stager can easily offer this solution at a low cost since the right painter, accessories and accents are what is needed. When the kitchen comprises almost 30% of the buyer’s decision (according to NAR) a little more expense in this main area makes a world of difference in price! Elayne Forgie of http://forgiehomestaging.com/, works wonders in this space.

 

 3. Birds On Display – The bird in the pillow is just a taste of what we will see more of in the future. Whereas last year’s trend was the white porcelain deer head on the wall and horses, this year’s trend is sweet, little birds. I also love how Monica of http://www.definedspacesstudio.com/, used a palette of wheat yellow and variations of blues to create this dreamy bedroom. Okay, I know the chevron pattern is a bit over-used but in this instance it anchors the palette of yellow and blue nicely.

 4. White Slipper Chairs and Bright Pops of Color on a White Canvas – White slipper chairs have always been popular but now we’ll see more of them in these whimsical settings where pops of bright hues help to modernize the space. This staging and design technique by Jo McLaughlin of http://jomclaughlindesigns.com/, looks great throughout the home as the overall sunny economic outlook reflects the bolder color palettes people desire. I also love the metallic framed art which is also very popular right now whether silver (as in this photo) or gold.

 

 5. Speaking of gold….the next big trend is warm gold/brass accents – Framed mirrors, art or brass bar carts add warmth and sophistication in any room. Carmen Cuesta of C.C. Loeb Interiors beautifully displays an old wooden table with a touch of vintage and greenery.  Certified Home Stagers and Home Stylists have many inexpensive tricks they use to add glamor to a space using what home owners already have.

 

 6. Purple Accents in Small Doses – We all know that the Pantone color of the year dictates future color trends (that’s why we’re seeing so much yellow and turquoise now manifested in design (Pantone’s past colors) but this year’s Radiant Orchid I believe will be best seen in small doses in living areas (as in this staged living area by Lisa DeFrancesco of South Shore Staging and Photography, http://www.ssstagingandphotography.com/.

And while you won’t see Radiant Orchid on the walls in the living areas of truly staged homes, you will see it in beautifully redesigned/styled homes. Susan Batka of Aerie Interiors, http://aerieinteriors.com/ creates a sensual and inviting space for the bolder client. The zebra print rug really helps to anchor the space and look.

7. Dual Coffee Tables – placing two coffee tables next to each other to scale a larger space is a much better staging solution than just one.

8. Clear Tables, Chairs, Lamps and More – Glass has always been an excellent staging tool because of it’s reflective nature and ability to create more light in what would probably be a dark space. Elayne uses glass tables, glass hurricanes and glass lamps to move the minimal light throughout.
White is Right in Big Doses – While white kitchens is the hottest kitchen trend, white also sells when it’s in an 80% dose as in this living room.

9. The Navy Comeback – Navy blue is making a come back in a huge way!  Navy just stole our hearts originally via patterns like chevron, ikat and floral (as in this chair) but now it’s really making it’s presence known as a “new neutra” that pairs well with yellow (as shown), turquoise, coral, chartreuse …basically all of the bright 2014  on-trend colors that add pop to a space. Navy is one of those versatile colors that can work with bright or earth tone accents (just open your latest Pottery Barn catalog to see it with earth tones).

 10. The Statement Piece Over-sized Chair – There are so many things I love about this staged space but the dramatic, over-sized, wing-back chairs are my favorite. Every space needs that one thing that makes the buyer go “wow”! Kristine Ginsberg of http://www.elitestagingandredesignmorriscountynewjersey.com/, the USA Top Professional Stager of the Year invests in luxury accessories that create harmony and sophistication in her spaces.  Plush elements like the platinum garden stools, mirrored console and geometric lamp shades serve to pull together this space.

In a new Houzz Survey all of the tradespeople (especially designers) were feeling wonderfully, optimistic about their revenue growth in 2014!  There’s never been a better time to become a home stager and designer!

Look for non-matching chairs around the dining table for interest.

11. Non-Matching Chairs Around the Dining Table to Create Interest and Memorability – Those of you who are familiar with my staging and design training know that I never stop at 10, so here’s another trend I think will play strong in the staging world.  You can remove the end chairs in a formal dining space to create space and to also take a great, real estate photo head-on OR add unique, statement piece end chairs to take an interesting side photo of the space.  Remember, staging is always about the best photo since 95% of buyers are online first, so pick the shot, then stage it.

 

Here are my Top Ten Staging Trends for 2014 in Slide Show Format

Remodeling, decorating, and more ∨

From Shabby Chic home accents to contemporary furniture and the perfect mirror, browse thousands of decorating ideas to inspire your next home project.
Hire local custom home builders or top general contractors in your area to design and build a home for you.

 

I’m really loving the design trends that are driving the staging trends of 2014 because they reflect the brighter economic outlook of sellers and buyers.

What are some other trends that you are seeing?

CustomTheme

When I spoke at the RESA Convention on “Blinging Your Brand” I got so many questions from stagers who have a great eye, know what they want their brand to look like BUT just don’t have the technical/computer skills to pull it altogether.  I also had to critically look at the website themes we offered and make some big changes, so….I’m so excited to introduce our new Custom Theme!

Here’s a five minute video that shows you how cool this Custom Theme is:

 



 

Now available in our Package Two which includes hosting and your website!

Five Lessons Learned From the 2014 RESA Convention

 

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Can you believe all the Home Staging Resource members who attended the 2014 RESA Convention?  There were over 60 of us and boy did we have a blast! Every year I speak at the RESA Conference and learn so much that I add to our HSR Certification training.  I love that online training provides me a “real time” educational avenue to provide critical information to the hundreds of HSR Members across the world!

Over the next few weeks I’m going to be sharing some of the things I learned at RESA, as well the success stories I got to hear firsthand from this incredible group of women.  Make sure to stay tuned by signing up to the right for our blog.  I also am spending a ton of time adding what I learned from the RESA Conference to my HSR training area, so everyone can benefit from the takeaways which is the beauty of online training.

Here are some of the 2014 lessons I learned by our incredible line-up of speakers:

Lesson Number One – Your contract is your “paper courage” said Kimberley Seldon on day one, so when a client wants to do it differently…you refer to your contract and make no exceptions.

My Training Takeaway -  I’m going back through our example contracts that we provide in the training using Kimberley’s mantra and making them stronger and more steadfast.

Me and my good friend Shell Brodnax (the amazing woman who always makes the RESA convention a success)

Me and my good friend Shell Brodnax (the amazing woman who always makes the RESA convention a success)

Lesson Number Two – Steven Aaron spoke eloquently on the need for stagers to “do a better job articulating confidently your value!”  Give real estate agents an easy way to recommend you to their clients.

My Training Takeaway – Add to the training “Realtor Partner Plan” and “Realtor Presentations”  a page/slide on how the stager makes the agent look awesome.

 

Me and Kristine Ginsberg the winner of the US Stager of the Year and an HSR Member

Me and Kristine Ginsberg the winner of the US Stager of the Year and an HSR Member

Lesson Number Three – Katie Lance (a social media guru) spoke on what’s important in social media for 2014 for stagers and how you can easily connect to clients using some of the new social media technology.

My Training Takeaway – Completely redoing my social media and networking section to reflect the 2014 trends, add the tips and tricks of connecting with clients and being a “good stalker” which will make it easy for HSR members to make agent partnerships.

 

Me and Lori Murphy, Ululani Poepoe and Valerie Monkarsh the new HSR stagers nominated for Rising Star category

Me and Lori Murphy, Ululani Poepoe and Valerie Monkarsh the new HSR stagers nominated for Rising Star category

Lesson Number Four – Shell Brodnax was one of my favorite speakers and spoke about “Reining in your fears – stop focusing on what could go wrong and focus on what’s right!”

My Training Takeaway – Add more information and video in my Week Two Marketing section that helps stagers connect easily with their propects and clients, so the “fear factor” never comes into play.  I also am pushing the Staging Mentor program since is an easy way to take the fear away by working at a home and with clients under a Mentors guidance.

 

Me and my sister and mother who come and just enjoy the convention with me.

Me and my sister and mother who come and just enjoy the convention with me.

 

Lesson Number Five – Matthew Finlason spoke on the psychology of staging stating that, “it’s not about pretty rooms but about SELLING homes!”  He also emphasized understanding the “buyer demographic” and creating a lifestyle design plan that fits.

My Training Takeaway – Expand on my six buyer demographic Internet research steps and add a “Buyer Demographic Profile” form to that section.

 

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Kathy Abrams
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Nicole Utz

I can't say enough about the HSR training program.  I like it that you can take as long a you would like to finish the program (within the year.)   I love the business part of it because it's not just about home staging and resigning a room.  It's your business cards, website and lots of forms you provide us with and so much more. Audra helps us with it ALL:).  Signing up with HSR was one of the first things I did and it was well worth it!
 Thank you Audra!



 

Staging and Design by Lisa Marie, LLC
Omaha NE
 
HSR was a wonderful home staging and redesign training program that I am so glad I completed!! The training covers everything you could possibly need to know to start and run a successful home staging and redesign business. It is the most thorough training I could find in my research covering not only home staging and redesign but marketing in great detail which is so important to make a business successful. I would highly recommend Home Staging Resource to anyone who is thinking about starting a home staging/redesign business.

 

Katie Newman of Lake Houston Home Staging and
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This is an Amazing Program! I got my Realtor License years ago and I wish they had had such a comprehensive and informative guide in the start up of being a new business owner! As a stager I knew what I wanted to do I just didn't have the tools or the knowledge to get there. HSR gave me the plan-a detailed list- to get it done so I could focus on doing the job I love... The Action Plans and form information is priceless! It put everything I thought I wanted to say to my customers in a form for me so I didn't have to spend days forming it. It was already done!

 

Heidi Bollum
Tomlinson Real Estate Group
Realtor and Certified Home Stager

When I started the process of choosing a Home Staging Certification program I researched everything! After narrowing it down to two programs, I sent emails to some of the members. Within 24 hours I knew I had made my decision and I have not been disappointed since. Your training provides REAL tools to be successful in this business. The materials are clear and easy to understand, your conference sessions are great and your enthusiasm is catching. I received my marketing materials in the mail last week and they are beautiful. I am so excited to be starting this new venture in my life, THANK YOU.

 

Lisa Ryan
Smart Move Design

I must tell you that the business forms in Week 2 are amazing!  I know that to create all of these forms from scratch would have taken me months to prepare.  Your training has enabled me to download all of the forms needed in just one day!  Thank you so much for providing such valuable tools and resources needed to get my new business up and running.  I feel more confident going in to my first client consultation after reading the "Guide to a Successful Consultation".  I feel prepared and well informed about the market, the benefits of home staging and what specific service models I will be selling. This has freed up my time to work on the part I really love, designing the look and feel of my business, creating beautiful home interiors and "shopping"!

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Delaware Home Staging

I just wanted to say Thank you for offering such a wonderful program. I have learned so much and the live training sessions are so wonderful. I am so excited about my business and this course have given me the tools to get it up and going in an organized manner. Without this program, I honestly don't know if I would have followed my dream. I have read many books and taken other courses and they all left me with so many unanswered questions. Your training has put me on the right path and I honestly cannot thank you enough. I HIGHLY recommend this to anyone who is considering starting their own staging business. It is worth every penny. You are awesome!!!!

Thanks sooooo much!

 

Chrissie Sutherland - Ready Set Stage

After doing some research in Home Staging courses, I found the HSR training program and I cannot be more happy. This training program provided me with all the support, training and communication that I was looking for in a program. It turned out to be one of the most complete and informative online training programs I have come across. It has not only provided me with an in depth knowledge on home staging but has also expedited the start of my business with the pre-made forms, marketing tools and strategies. I am now ready to start my own business (which I didn't believe was possible at first) in just 1 month. I cannot thank you, Audra, enough on this awesome training program with the marketing solutions. I can honestly say, "I got what I paid for" and I am very excited to finally do what I passionately love and enjoy. Thank you again Audra, it was well worth it for me and I'm sure it will be for anyone else who decides to choose HSR as their training program.

Mamta Kamboh
Interiors By Mamta LLC
Frisco, TX

Your training program is awesome. As a mother of 4 & 3, we needed a program that would allow us to go at our own pace. We ordered our material right after the holidays and completed the training by the end of January. Our business is building and to date we have staged two homes and two redesigns. Currently we are in the planning process of two redesigns. All of your marketing information has been very instrumental in getting our name out in the DFW area. It is comforting to know that we have Home Staging Resources behind us to guide us through our business. Thanks for continually keeping us up to date on the new home staging trends.

Erika Grizzaffi and Rhonda
Dowling, Denton Texas

I am so impressed by the HSR training process.  It turned my business around. Literally, a week before signing up for the package, I was ready to let the business go due to the fact that I really felt lost in many areas.  I have in the past month learned and applied the information I got towards my business and it has paid off.  I have been able to have an exact plan for the consultations and appt. with realtors and I have received many e-mails responding to the e-mails that I have sent out.  I have had several comments from Realtors who are now using me as a part of their service that my website and letterhead and cards look very professional.  They were impressed to say the least.  The tips and tricks that you have given are all ways that my business has improved.  Thank you for all of the effort you have put in for me and everyone out there.  I will forever be appreciative of all of your help in making Stage It Today successful!

 

Letitia Granum, MN
Stage It Today
 

After extensive research, I have joined the HSR Family. The personal contact with the leadership staff and business support teams are unbelievable. Business Building is a tough job from the start but HSR takes the Tough right out of the equation.

Kathy Holbrook
Ct Realty Staging
Windsor, CT

Your HSR Training is perfect for an artist such as I who has always felt inadequate with the business side of work. I've known that those skills with a creative talent could open jobs that paid better, but I did not even know where to begin to learn or apply them. I have seen this dilemma with a lot of artists over the years.  The HSR program truly speaks to people who think like myself. I have learn so much with your easy, step by step manual and website tools.  My gained knowledge will be life changing! Thanks so much!

Debbie Klahn
Dayton, Ohio

I have been exploring the Home Staging industry classes for sometime now. I decided on the HSR without regrets. The program is both informative and well structured. It also has been a great time-saver for me. HSR has been consistent with regards to communication, in a timely manner.

HSR is highly recommended by me.

Abbie Stokes
ReSell Mavens
Lincroft, NJ

I can't believe how much your home staging course has changed my life! I have worked full time as a hairdresser for 25 years and really needed a change. I have always loved Real Estate and decorating and I have wanted to change careers for a few years now but I had no idea what I would do. After doing some research online I realized I could make a living doing what I'm good at and I'm so glad I chose your program! You really have thought of everything, this training program is amazing! I really loved the recent changes you've made and I just want to thank you for giving me a reason to get up every morning excited about what the day will bring!

 

Luci Terhune N.J
Bungalow Home Staging & Redesign

WOW! I have just been blown away by all of the support, information, personal training, and abundance of pre-made forms that the HSR training comes with.  It is literally a complete business that is so simple to establish.  Having owned a business before I know first hand how long it took just to create all the forms I needed to get my business up and running and you have really taken that task and removed it so that I could concentrate on the training and marketing (which you have also made simple). I haven't even finished my training yet, and I am already working!  I can't wait to see my website. I would recommend this training to anyone who wants to get into the home staging business- well unless they would be my competition... : )   THANK YOU HSR!

Tracy Laasch
Touch of Design Interiors
Lake Conroe, Texas

Joining Home Staging Resource was a tough decision - but it turned out to be a brilliant one!  I had gone to the website many times trying to decide and, on a whim, decided to take the plunge.  My business was up and going within a month because of what I learned, not to mention the materials HSR provided. I received a call/lead from the HSR directory the very first week. I put a deposit down on office space, not because the money is rolling in, but because of the confidence and knowledge that HSR gave me.

Thank you!


 

Angela Mager
Provident Home Staging
Fishers, Indiana

If you are considering a career in staging, taking Audra's certification course is a must! In addition to creating a professional website, this course will make sure you dont miss any important steps needed to market yourself and set your business up correctly. It is a small investment for getting your business up and going and for establishing the confidence you need to have to sell yourself. Thank you Audra!

Kelley Gibbons
Love It and Leave It

I just wanted to send you an e-mail to let you know how impressed I am with all the work you've put into the HSR. As a previous business owner I know how extremely time consuming and frustrating starting a new business can be. That's an understatement! It is SUCH a relief as I start this new venture to have HSR's support. You truly have done the majority of the leg work. Speaking from previous experience it probably would have taken me twice as long to get this business up and running. The money I've invested is well worth it and I have all the confidence in the world that my business will succeed.  Thanks again!

Donna Coe
Fusion Home Staging
Rancho Cordova, CA

My experience with HSR has been awesome!  I can truly say that training with HSR was one of the best choices I have ever made.  Not only have you provided me with the tools, guidance and support needed to become a successful business woman, but you have helped me to start living my dream and passion!  I would highly recommend Home Staging Resource to anyone who has interest in Home Staging.  Keep up the great work HSR and thank you!

Teresa Mills
Looking Fine by Redesign LLC
North Olmsted, Ohio

Thanks so much Audra! The training I received from HSR was so complete that I now feel ready to take on the challenges of my new career!

I had researched other companies and thought I knew the scope of education I was looking for, but with Home Staging Resource I learned valuable things that I couldn't have imagined I needed for my business. I believe if I had chosen a different training program I would have really missed out on the extensive information and company wide support that HSR offers. You have promoted a welcoming, friendly environment of sharing and I couldn't be happier with my decision to join the Home Staging Resource!

 

Kelly Kaufman
Elements Home Staging
Attica, Michigan

When I am looking for a business opportunity I want to go with the best. I did a lot of research on the web about Home Staging and Home Staging Resource had the most comprehensive program.  HSR stood out among what other sites had to offer.  Most sites offered a 1 or 2 day program, if you compare that to HSR's 21 day program there is no contest!  I also liked the professional attitude and desire by HSR to bring professional credibility to the Home Staging profession.

 

Sarah Hart, CA