Blog - Page 19 of 27 - HSR Home Staging Certification Training

Free Webinar for New Stagers

Free Staging Training Webinar on Wednesday, Aug. 29th at 2:00pm (Pacific Time)

After well over 10 years of staging training, speaking at RESA Conventions and chatting with veteran stagers daily I’ve narrowed down some essential, soul searching elements that help to make stagers successful!

If you're a new home stager or considering getting into the industry, you will not want to miss this!​

What You'll Learn on the Live Webinar:

  1. How to Easily Focus and Find Your Niche in the Staging Industry - 4 Key Factors to Consider
  2. How to overcome fear, know the costs of starting a staging business and stay motivated!
  3. How much money you can make (pricing) and when to say "no"
  4. How to take a phone order and create a structure for business success
  5. BONUS!  FREE notes download with special links to free learning presentations.

Space is limited for this staging training, so signup right away...it's FREE!

Join me for this free staging training webinar on Wednesday, August 29th entitled, “How to Become a STAGER BOSS – 10 Tips to Staging Business Success”  Hope to see you there!

Staging With Pillows – 6 Tips

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Pillow Talk – 6 Tips for Home Staging and Styling

I just wrote a blog guest post about how to successfully use pillows when staging a home.  The photos provided by Gregg Churchill  an Australian home stager are amazing and my tips are essentials in staging and design.  I also list my favorite pillow resource locations, so click here to see the post, thanks!

 

 

Why Home Staging Certification Matters

Why Home Staging Certification Matters – 5 HUGE Reasons

Why go through a home staging certification program to become a home stager?  Specifically, why go through our HSR Certification program instead of going it alone or with another company?  I know it’s tough to decide which home staging certification course to invest in when just starting out, so I thought I’d list some of our huge differences in this post along with some fantastic before and after photos of a luxury home amazingly staged by JoMcLaughlin Designs…

 

Here are 5 HUGE reasons why the HSR Certification matters…

 

Before Photo - JoMcLaughlin Designs

Before Photo – JoMcLaughlin Designs

1.  We are the only Home Staging Certification program who is constantly adding, evolving and continuing to educate our members WITHOUT charging extra for it.

 

 

After Photo - Staged by JoMcLaughlin Designs

After Photo – Staged by JoMcLaughlin Designs

I just finished posting another hour long video of a home and I thought to myself, “why am I always adding this kind of stuff to the training for free while other trainers would surely charge extra for it?

 

If I’m going to represent and deliver a home staging certification program then it has to be on-trend, evolving and growing, so that my HSR certified members are always on-trend, evolving and growing their businesses.

 

 

Another After Photo – Look how you can now see the view!

Simply put, Home Staging Certification matters when it grows alongside your business NOT simply something you “completed” years ago.

 

 

Kitchen Before - www.JoMcLaughlinDesigns.com

Kitchen Before – www.JoMcLaughlinDesigns.com

 

2.  We are the only Home Staging Certification Program that teaches home staging alongside design and home styling

 

Kitchen After - www.JoMcLaughlinDesigns.com

Kitchen After – www.JoMcLaughlinDesigns.com

 

We are in the design field which is a changing industry especially when coupled with the real estate industry, so it’s critical for home stagers to always be learning about both design, staging and real estate!   Which Home Staging Certification program you choose to go with will define you and your business for years to come.

 

 

Dining Room Before - www.JoMcLaughlinDesigns.com

Dining Room Before – www.JoMcLaughlinDesigns.com

3.  We don’t take you into 1 home, we take you into over 30 homes!

The HSR Certification program is online, so it doesn’t take you into a home for practice with 20 other trainees BUT instead I take you into over 30 homes and over 30 hours of video in the training because I know that homes are all very different and you need to see it all!  We also have a hands-on, job shadow day where you get personalized training in a real life setting.

Dining Room After - www.JoMcLaughlinDesigns.com

Dining Room After – www.JoMcLaughlinDesigns.com

4.  You Need to Know A Lot in this Industry, so 10 hours of video or classroom time is NOT going to cut it

 

 

Outside Deck Before - www.JoMcLaughlinDesigns.com

Outside Deck Before – www.JoMcLaughlinDesigns.com

Other trainers offer “10 hours of video training” while our training has well over 65 hours of step-by-step videos on staging, styling, branding, marketing, website marketing, realtor partnerships, social media, services, pricing, vacant staging, luxury staging, organization, shopping, window coverings…basically you name it!  We also have over 48 hours of live webinar training available to members throughout the year.

 

 

Outside Deck After - www.JoMcLaughlinDesigns.com

Outside Deck After – www.JoMcLaughlinDesigns.com

5. HSR Home staging certification matters because your clients know that you have the confidence, education and experience to tackle any project or home!

 

In the photos above, Jo McLaughlin fearlessly transforms this luxury, waterfront home only months after becoming HSR Certified.  Her story is a common one because once you go through our program, you will be changed.

 

Before you jump into a career in staging, take our free video and email series by click on image below!

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Getting Organized for Staging

How To Get Organized Before Staging Your Home

I just added an entire section in the HSR Certification training on adding Organization services to your staging business.  We had so much fun doing an advanced webinar on the subject or organizing, I thought I would share the hot tips that I learned.  Jennifer Lake a Kansas City home stager and designer who has years in the organization business before joining HSR generously shared:

  • The single best way to market your organization business
  • The best way to price for volume business
  • The first rooms/spaces you should focus on for the client for maximum transformation
  • Key phrases to use while organizing with clients
  • How to incorporate organizing into your staging business

When it comes to selling a home, organization is key since it’s the first step to decluttering and starting the packing process.  In fact, many home sellers will have professional organizers come into their homes before the home stager.

Here are My 5 Tips to Getting Organized Before Staging

1.  Have a Plan – Organizing is very “intentional” and purposeful…it doesn’t just  happen on it’s own and in fact, will turn into a huge nightmare if it’s not addressed throughout the home on a yearly basis.  Start with three bins labeled:  1. Keep  2. Goodwill and 3. Craigslist/Consignment.  You will also need two trash bags, one for trash and another for recycling (for magazines, plastic toys, etc…).

2.  Take the Time and Be Honest With Yourself – I always say that successful staging takes a lot of time and energy, and organizing is no different.  Jennifer says that each room/space takes about 4 hours to tackle, so plan ahead and carve out the 4 hours of time to organize each space of your home.  While organizing it’s time to be brutally honest with yourself and ask whether each item is essential.  Particularly when moving, it takes three times longer to unpack and find a home for a non-essential item, so removing unused clutter from your life and home is a gift to yourself.

3.  Label Everything – What’s the point of planning and taking the time to box up those winter sweaters if you don’t label the box and end up forgetting that it’s there?   There is an easy way to create labels, so you always know where everything is and it can be purchased at Amazon:

Epson LabelWorks LW-300 Label Maker (C51CB69010)

4.  Like With Like – The key to successful organizing is putting things that are like one another…together.  Think like a Target store and how they group like items in the same department.  Don’t have your light bulbs across the house from your dimmers and extension chords.  When you’re packing things up, think in terms of rooms and spaces.  A mudroom/laundry room is a great place to put all of your utility items.  Think in terms of “stations” throughout the home.

5.  High Rent vs Low Rent Space – I liked learning about this concept because I teach it in the staging realm in terms of what buyers want to see the most.  In the organizing realm it means that you keep regularly used items in the easiest places to get to them (middle shelves).  Items that are rarely used can go in low rent spaces like the top shelves are very bottom.  If you have too much “stuff” in the low rent space, it may be time to say good bye to it.

The goal of getting organized before staging is to have a home with only essential and beautiful items within it.

It’s important that a home stager knows quite a bit about organizing, so I’m so happy to have this new section within our HSR Certification program and am grateful to the many members who generously share their knowledge daily in Stagers Connect!

XOXO – Happy Staging!

Audra Slinkey

Hope to hear from you!

1-888-563-9271


audra@homestagingresource.com


3 Myths About Home Staging

I’m so excited to be a guest blogger at the National Association of Realtors, Staged, Styled and Sold Blog!  My goal is to feature the gorgeous work of home stagers, staging and styling tips, as well as educate the public on the necessity of staging.

My first post is focused on featuring some excellent before-and-after work of some stagers while debunking some long time myths agents have had about staging.  Click on the image below to see the post and share/comment since I’d love to get your thoughts…

3 Myths About Staging

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