There was a study published by the Wall Street Journal* claiming that “staging” has no effect on the home’s sale price based on the photo above…seriously?! The study had a group of people view virtually staged before-and-after photos and asked them whether they would pay more for the beige room (above) over the purple room (below). Each of the respondents said they would not pay more money for the beige virtually staged room over the purple room.
How can anyone take this study even remotely serious is a minor miracle. Here are the huge problems with this study:
I wasn’t going to even respond to this study since I didn’t want to bring attention to something so absurd but since there has been some chatter about it, let’s put this matter to rest once and for all.
Anyone with half a brain would look at that “after” photo and never in a million years call this a “staged” room!
(This home was staged by Donna Dazzo of Designed to Appeal in New York City)
Living Room After
Boy’s Room After
Girl’s Room After
By the way, I could have produced tons of other similar success stories and photos by the many amazingly talented home stagers across the country who have been maligned by this study. It doesn’t take a rocket scientist to know that when you improve upon a product, you get a better price.
XOXO – Happy Staging!
*By the way, the study was called: “The Impact of Staging Conditions on Residential Real Estate Demand” and the Wall Street Journal article was called: “Home Staging Effect? Not Much.“
What is it that you love to do and are passionate about? Chances are if you love it, you are truly gifted at it. Do you get goosebumps when you walk into a book store and head to the interior design section? Do you anxiously wait for your design magazines to come in the mail or get “geeked up” over organizing your closet? Do you notice every design detail when you walk into a friends house and then subconsciously rearrange the space in your mind? If you answered “yes” to any of these seemingly absurd questions then you definitely have what I call the “design sickness” and the good news is there’s never been a better time to explore the possibility of creating a business doing it. There is nothing more exciting then doing what you love and getting paid for it!
The most famous real estate agent of all time, Barbara Corcoran is speaking at our Staging Convention in a couple weeks, so it’s incredibly encouraging to see how our work over the years in educating the public on staging has Barbara as a huge supporter and advocate!
Here are just a few quotes from our members I thought was worth posting to encourage others that a new year, can mean so much to you…or it can pass you by.
I am happy to say I am very busy….I have two jobs going and another that I will continue after the first of the year…..I’m loving every minute… Thank you for checking in and thank you especially for providing me with the tools to make my dream happen. I will continue to read and re-read you course and continue to learn from you and my other fellow-ette stagers…
I’m very glad I decided to get my certification and go into the home staging field. I LOVE staging homes and it doesn’t seem like work at all. I also LOVE getting great results for people and seeing their homes sell quickly!
Before deciding to invest in a Home Staging training course I’d done quite an exhausting search to find the course that would best suit my needs, budget and one that would give me the tools I needed to buid my business and my confidence. I have found all of that and more with the Home Staging Resource. I do know a quite few stagers and they have all said they wished they had trained with HSR instead. All of the materials you need are included with HSR, where they had to pay extra for just about everything that HSR provides. So glad I made the decision to go with the Home Staging Resource!
A lot of training companies will call themselves the “world’s best” or “accredited” but you have to dig deeper to find out the facts and make sure you invest in the best partnership for your business! I know it’s confusing, so I recently put together this video in hopes to explain the HSR point of view and my philosophy on what makes us the best choice.
Another great reason to choose HSR as your trainer of choice! The Home Staging Resource was the first truly, Accredited Home Staging Training Provider by an independent, third-party who has audited our training (the Real Estate Staging Association).
Every year I go to the RESA Convention and every year I get ten times more done in my business the months following that inspirational event because it is so motivating! I really can’t say enough about this event, so I thought I’d bullet point some key reasons to attend (and use to convince your spouse the importance of you going!)
For past and present HSR Grads, I have a special video invite just for you…
I love this story because it shows that the principles of gorgeous home staging are universal! Pavlina Glacnerova of Prague Home Staging, has a wonderful talent of transforming rooms. She also has an encouraging story to tell about how she got started, so read on and hear in her own words her story, while enjoying her photos…
I am a mother of two small kids (1 and 3 years) and I got very nervous about my future career last year. I realized that I don’t want to get back to my former profession – account manager. I yearned for a job without any time borders, without hundreds of pointless reports, without a boss which doesn’t listen but boasts of my success. I desired to be responsible for all my action and express myself.
One day I saw some realtor talking on a TV about real estate business in Czech Republic and suddenly he mentioned Home Staging. He said that it is something brand new in our area and it’s got a great potential to be very successful soon. First I started searching on the internet for some details to find out what it takes to do it. I found a few awesome pages of Home Stagers in USA and Canada and realized I need some serious training.
I found HSR and immediately had no doubt that this is the right resource for my dream career. The was even more surprised when I had sent some questions and Audra’s emailed response arrived immediately. Because I am from Europe I’m a bit limited by a different time zone. But this fact turned out to be unimportant with HSR. I was also quite concerned about the time to finish the course but thanks to HSR I’ve been able to study by my own pace and successfully finish and achieve the certification in about six months.
I can’t even express how happy I am that I joined this training because HSR is not only about training but mainly a critical resource of information absolutely necessary for the right start. It is not only about home decorating, design and real estate business. It’s about a million other practical advises and instructions which you need if you want to start doing this business and be successful. It is about your presentation, how to naturally approach to a client or realtor, how to build a credible business and relationships…how to get respect.
I looks to me like Pavlina is doing everything right! Her photos look spectacular and she’s branding herself beautifully on her website: http://ukazkovydomov.cz/
Great job Pavlina!