I just got back from Las Vegas and the RESA Convention and my ears are buzzing with all the excitement and enthusiasm from home stagers across the globe. I’ve been doing staging training for almost 10 years now and I can truly say there has never been a better time to start a home staging career than now! Here are my 7 quick reasons why this is the best time to start a home staging career but I’ll have more to report on the RESA Convention in coming blogs:
Yep, the general consensus from the over 350 professional stagers at the RESA Convention is that they are BUSY. Their phones are ringing and they are staging and doing redesign like crazy. This isn’t too surprising because of the next handful of reasons but to say that 2014 was a good year for starting a home staging career, as well as staging statistically is an understatement.
When you look at the RESA Industry Awards and the amazing work these stagers do every day, you will truly become a believer in the benefits of staging. Michelle Minch, a Los Angeles Stager and 2006 Home Staging Resource Graduate, was the overall winner in 2015 for her gorgeous vacant work which is sampled below:
When stagers do amazing work, real estate agents, home sellers, home builders and everyone else take notice. The listing photographs stand out and these homes get the best price!
When I started the Home Staging Resource almost 10 years ago I knew that I needed to add Redesign training as well…great staging turns into move-in redesign. I was the only staging trainer at the time (and even currently I believe) who incorporates both certification in staging and redesign into the training business model which is essential. According to a recent Houzz Survey of 6,500 home professionals over 90% expect their business to grow!
Those of you familiar with my blog know that we polled over 350 home stagers and 3500 homes sold worldwide and asked them (and their agents) two critical questions: Are professionally staged homes selling for more than not professionally staged homes? At what percentage increase on average are they selling higher? While the responses varied, on average the homes that were professionally staged in 2014 sold for 10% more than the homes that were not professionally staged.
The training for staging and redesign has never been better! In fact, did you know that almost every one of the staging award finalists in the US categories (and some in the Canadian) are part of my Staging Mentors program? We now have so many wonderful, generous mentors I don’t even list them all on the site. The Staging Mentors program which is the third package in the HSR Certification training won for most Innovative Product or Service of the Year in 2015 at the RESA Conference!
Here’s a picture of me hugging my award at the Conference…
Not only has my training improved over the years, but I know that others have as well because we keep each other sharp and motivated. Most of all, we love to see our students succeed! I love what beautiful Kristi Barnett is doing in her psychological staging and tricky space trainings! Here’s a photo of us on the red carpet:
Okay, here’s where I may be a bit biased but I have to say that home stagers as a whole, are a very fun, hard working, innovative, kind group of people with hearts of gold! There is an enormous amount of respect we give to each other and our clients. Stagers are fueled by their passion in design and their perfectionist personalities. Here’s a photo from the RESA Conference of some of the HSR Grads over the last 10 years who I’ve had the honor and privilege to be a part of their training. As you can see, we are still having fun up on stage chit chatting…
Here’s another of some of the gals who missed the photo up on stage:
And another fun photo of our yearly HSR networking event where I buy drinks for all my grads prior to the conference. Even the bartender commented on what a nice, fun and cool group of people we are:
I would be a fool if I didn’t acknowledge that the rise and popularity of HGTV and websites like Houzz give people motivation to put beauty into their homes and buyers a “vision” of what they want to see in their next home. The professional home stager is the person who makes that vision a reality!
XOXO – Happy Staging!
Hope to hear from you!
Not all professional stagers are equal! Our HSR Certification training was the first and one of the only staging and redesign training programs that has been third-party, accredited by the Real Estate Staging Association, so invest in the best!
When I spoke at the RESA Convention on “Blinging Your Brand” I got so many questions from stagers who have a great eye, know what they want their brand to look like BUT just don’t have the technical/computer skills to pull it altogether. I also had to critically look at the website themes we offered and make some big changes, so….I’m so excited to introduce our new Custom Theme!
Can you believe all the Home Staging Resource members who attended the 2014 RESA Convention? There were over 60 of us and boy did we have a blast! Every year I speak at the RESA Conference and learn so much that I add to our HSR Certification training. I love that online training provides me a “real time” educational avenue to provide critical information to the hundreds of HSR Members across the world!
Over the next few weeks I’m going to be sharing some of the things I learned at RESA, as well the success stories I got to hear firsthand from this incredible group of women. Make sure to stay tuned by signing up to the right for our blog. I also am spending a ton of time adding what I learned from the RESA Conference to my HSR training area, so everyone can benefit from the takeaways which is the beauty of online training.
My Training Takeaway – I’m going back through our example contracts that we provide in the training using Kimberley’s mantra and making them stronger and more steadfast.
My Training Takeaway – Add to the training “Realtor Partner Plan” and “Realtor Presentations” a page/slide on how the stager makes the agent look awesome.
My Training Takeaway – Completely redoing my social media and networking section to reflect the 2014 trends, add the tips and tricks of connecting with clients and being a “good stalker” which will make it easy for HSR members to make agent partnerships.
My Training Takeaway – Add more information and video in my Week Two Marketing section that helps stagers connect easily with their propects and clients, so the “fear factor” never comes into play. I also am pushing the Staging Mentor program since is an easy way to take the fear away by working at a home and with clients under a Mentors guidance.
My Training Takeaway – Expand on my six buyer demographic Internet research steps and add a “Buyer Demographic Profile” form to that section.
What is it that you love to do and are passionate about? Chances are if you love it, you are truly gifted at it. Do you get goosebumps when you walk into a book store and head to the interior design section? Do you anxiously wait for your design magazines to come in the mail or get “geeked up” over organizing your closet? Do you notice every design detail when you walk into a friends house and then subconsciously rearrange the space in your mind? If you answered “yes” to any of these seemingly absurd questions then you definitely have what I call the “design sickness” and the good news is there’s never been a better time to explore the possibility of creating a business doing it. There is nothing more exciting then doing what you love and getting paid for it!
The most famous real estate agent of all time, Barbara Corcoran is speaking at our Staging Convention in a couple weeks, so it’s incredibly encouraging to see how our work over the years in educating the public on staging has Barbara as a huge supporter and advocate!
Here are just a few quotes from our members I thought was worth posting to encourage others that a new year, can mean so much to you…or it can pass you by.
I am happy to say I am very busy….I have two jobs going and another that I will continue after the first of the year…..I’m loving every minute… Thank you for checking in and thank you especially for providing me with the tools to make my dream happen. I will continue to read and re-read you course and continue to learn from you and my other fellow-ette stagers…
I’m very glad I decided to get my certification and go into the home staging field. I LOVE staging homes and it doesn’t seem like work at all. I also LOVE getting great results for people and seeing their homes sell quickly!
Before deciding to invest in a Home Staging training course I’d done quite an exhausting search to find the course that would best suit my needs, budget and one that would give me the tools I needed to buid my business and my confidence. I have found all of that and more with the Home Staging Resource. I do know a quite few stagers and they have all said they wished they had trained with HSR instead. All of the materials you need are included with HSR, where they had to pay extra for just about everything that HSR provides. So glad I made the decision to go with the Home Staging Resource!
The nominees have been announced for the RESA Home Staging Industry Awards 2014 and I’m so proud and impressed with every one of those amazing staging and redesigners! If you haven’t checked out each of their entry pages and viewed their transformations, make sure you do that at http://homestagingindustryawards.com. Each one of these individuals works tirelessly to perfect their craft and in doing so elevate our industry.
I’m particularly proud of the fact that half of the US nominees in the Pro-USA category and the Rising Star category are HSR grads or HSR Staging Mentors!
I wanted to personally congratulate each one of them below because they each have inspired me through the years, are incredibly talented and generous to the industry and are wonderful people…you ladies rock!