7 Reasons to Start a Home Staging Career

7 Reasons to Start a Home Staging Career

I just got back from Las Vegas and the RESA Convention and my ears are buzzing with all the excitement and enthusiasm from home stagers across the globe.  I’ve been doing staging training for almost 10 years now and I can truly say there has never been a better time to start a home staging career than now!  Here are my 7 quick reasons why this is the best time to start a home staging career but I’ll have more to report on the RESA Convention in coming blogs:

1. Home Stagers are Busier Than Ever!

Yep, the general consensus from the over 350 professional stagers at the RESA Convention is that they are BUSY.  Their phones are ringing and they are staging and doing redesign like crazy.  This isn’t too surprising because of the next handful of reasons but to say that 2014 was a good year for starting a home staging career, as well as staging statistically is an understatement.

2. The “Body of Work” is Better Than Ever!

When you look at the RESA Industry Awards and the amazing work these stagers do every day, you will truly become a believer in the benefits of staging.  Michelle Minch, a Los Angeles Stager and 2006 Home Staging Resource Graduate, was the overall winner in 2015 for her gorgeous vacant work which is sampled below:

Michelle Minch of Moving Mountains Design

When stagers do amazing work, real estate agents, home sellers, home builders and everyone else take notice.  The listing photographs stand out and these homes get the best price!

Michelle Minch of Moving Mountains Design

3.  The Redesign Side of the Staging Business is Booming

When I started the Home Staging Resource almost 10 years ago I knew that I needed to add Redesign training as well…great staging turns into move-in redesign.  I was the only staging trainer at the time (and even currently I believe) who incorporates both certification in staging and redesign into the training business model which is essential.   According to a recent Houzz Survey of 6,500 home professionals over 90% expect their business to grow!

4.  2014 Statistics on Home Staging are Better Than Ever

Those of you familiar with my blog know that we polled over 350 home stagers and 3500 homes sold worldwide and asked them (and their agents) two critical questions:  Are professionally staged homes selling for  more than not professionally staged homes?  At what percentage increase on average are they selling higher?  While the responses varied, on average the homes that were professionally staged in 2014 sold for 10% more than the homes that were not professionally staged.

 5.  Home Staging and Redesign Training Has Never Been Better!

The training for staging and redesign has never been better!  In fact, did you know that almost every one of the staging award finalists in the US categories (and some in the Canadian) are part of my Staging Mentors program?  We now have so many wonderful, generous mentors I don’t even list them all on the site.  The Staging Mentors program which is the third package in the HSR Certification training won for most Innovative Product or Service of the Year in 2015 at the RESA Conference! 

Here’s a picture of me hugging my award at the Conference…

Not only has my training improved over the years, but I know that others have as well because we keep each other sharp and motivated.  Most of all, we love to see our students succeed!  I love what beautiful Kristi Barnett is doing in her psychological staging and tricky space trainings!  Here’s a photo of us on the red carpet:

Kristie Barnett and Audra Slinkey – Staging Trainers

6.  Stagers are the Best, Most Generous and Fun People in the World

Okay, here’s where I may be a bit biased but I have to say that home stagers as a whole, are a very fun, hard working, innovative, kind group of people with hearts of gold!  There is an enormous amount of respect we give to each other and our clients.  Stagers are fueled by their passion in design and their perfectionist personalities.  Here’s a photo from the RESA Conference of some of the HSR Grads over the last 10 years who I’ve had the honor and privilege to be a part of their training.  As you can see, we are still having fun up on stage chit chatting…

Grads of the Home Staging Resource at RESACon

Here’s another of some of the gals who missed the photo up on stage:

Look at these gorgeous women!

And another fun photo of our yearly HSR networking event where I buy drinks for all my grads prior to the conference.  Even the bartender commented on what a nice, fun and cool group of people we are:

 7. HGTV…Need I say More?

I would be a fool if I didn’t acknowledge that the rise and popularity of HGTV and websites like Houzz give people motivation to put beauty into their homes and buyers a “vision” of what they want to see in their next home.  The professional home stager is the person who makes that vision a reality!

So if you’re sitting on the fence and wondering if 2015 is your year to have a home staging career…just do it! I’ve never heard anyone have regrets going into this incredible industry but I do hear people regret not getting into it sooner or getting the right guidance.

XOXO – Happy Staging!

Audra Slinkey

Hope to hear from you!
1-888-563-9271

Not all professional stagers are equal! Our HSR Certification training was the first and one of the only staging and redesign training programs that has been third-party, accredited by the Real Estate Staging Association, so invest in the best!

Ready to Become a Successful Home Stager and Redesigner?

Free Calendar Download

Free Calendar to Get Organized in 2015

— Those of you who have taken any of my trainings know that I am a planner and list maker.  A long time ago, I created a blank week and month page that I keep in my files to print out and fill in and stay organized.  Even though I have an electronic calendar, Outlook and a day timer, I still like the feel and portability of a piece of paper.  It’s not fancy but I refer to it all the time!  The calendar allows you to set weekly and monthly goals, fill in the date you are starting and keep on your desk for easy reference.  Hope you like it as much as I do!

It’s in PDF, so make sure you have a pdf viewer on your computer

4 Steps to Finding Your “Calling”

4 Steps to Finding Your Calling

Another year went by in a flash and I’m taking a moment reflecting on what can help me to slow down time, be very intentional in my planning and focus on my “calling”.  The reality is that everybody has a “calling” and your job should be finding out what that “calling” is for your life.  In Stanford’s graduation ceremony this year, Nike founder Phil Knight said something very profound to the young, excited new grads:

You see, when you find what you were meant to do, what gets your blood going and keeps you up at night thinking excitedly about…you will succeed.  Money usually always follows passion because it doesn’t become “work” at that point and training yourself daily in your passion helps you be become “the expert”.  A key to finding a calling that can become a career is following these important 4 steps:

Step One – Identify Your Core Competencies and Strengths

What is it that you know about and are good at?  What is it that people are constantly complimenting you about? Make a list, if you need to organize your thoughts.  For some ideas, consider your ability to achieve, adapt, analyze, arrange, communicate, compete, connect with people, develop, empathize, focus, learn, etc…Knowing your strengths will help you to understand how to pathway your career.

 Step Two – Identify and List Your Interests and Passions

What is it that you love to do?  What really gets you excited about life?  What gets your blood boiling?  Make a list of the things that you do in your free time, when nobody is watching, and consider whether or not there may be something deeper to that desire.  Many times the things you love to do, correspond to the talents that you have, so look for connections between what your talented/strong at and how it corresponds to what you are passionate about.

Step Three – If Fear and Money Were Not A Factor What Would You Do?

Okay, here’s the tough part…taking fear out out of the equation.  How do you do that?  You need to face the fears and break them down in you mind.  What is the worst that can happen if you pursue your “calling”?  Is the consequence of inaction, better than the risk of trying?  I love this quote by Ralph Waldo Emerson:

Step Four – Take Action and Get Busy!

Just sitting and dreaming does not make things happen.  Take the first steps you need to move closer to your calling for 2015.  The good news is that you have the Internet and so many ways to explore and learn about new things.  Make this year the year you grow, learn and create!

If you love design, know that there is a home staging industry that would love to take that talent and help you do something GREAT with it!  At the Home Staging Resource, we are focused on giving you the tools, strategies, forms and training that allows you to never reinvent the wheel and focus on what you’re great at…staging and design.

I just got this email from Pramiti of BlueGrape Staging who has just been nominated for the RESA Rising Star Finalist of 2015:

Pramiti just took the plunge and followed her calling LESS than a year ago by becoming a home stager!  Don’t let another year go by to follow your calling.

XOXO – Happy Staging!

Audra Slinkey

Hope to hear from you!
1-888-563-9271

Not all professional stagers are equal! Our HSR Certification training was the first and one of the only staging and redesign training programs that has been third-party, accredited by the Real Estate Staging Association, so invest in the best!

Ready to Become a Successful Home Stager and Redesigner?

3 Ways to Start a Bidding War Through Home Staging

3 Ways to Start a Bidding War Through Home Staging

2014 was a good year for the real estate and home staging industry!  On average, homes that were professionally staged by an HSR Certified Professional Home Stager made over 10% more than homes that were not staged*.  As we get ready to gear up for an even hotter Spring 2015 home selling market, I wrote down 3 ways to get a bidding war on a home for sale.  Within my tips for getting a bidding war, I feature an amazing home transformation that you will not believe!  This article is featured in the National Association of Realtors, Styled, Staged and Sold Blog which you can view by clicking on the link below:

Read my 3 Ways to Start a Bidding War Through Home Staging Article!

RESA Awards 2015

RESA Awards

I’m truly honored and excited to be nominated by RESA as the Most Innovative Product or Service of the year for our Staging Mentors program!  What makes this RESA Award nomination so special  and unique is that it’s not about me…

This nomination is for the many, wonderful, successful, veteran stagers in our industry who generously give their time and knowledge to new stagers in order to elevate the industry as a whole.

I truly believe in learning from those who have tread that path before you and networking with mentors in your field.  The many mentors who I have worked with through the Staging Mentors program have gone “above and beyond” with the insight and knowledge they provide to new stagers while walking them through their staging process.  I have a partial list below of the Staging Mentor I would like to thank but unfortunately cannot list them all since we have so many!

Here’s a recent email I received from a new stager who just got mentored from Sherry Castaldi (who is also nominated for Occupied Stager of Year through RESA!):

Hi Audra, I’d like to take this time to tell you that I had the most fantastic experience with Sherry Castaldi of Organized By Design.  I was able to meet with her on Thursday November 29th to shadow her on a Townhouse occupied  consultation.  Before we met with the homeowner, Sherry and I  were able to meet for coffee to go over her process and what to expect.  Sherry has a proven technique that is simplified, organized and effective.  It’s no wonder her clients refer her to so often.

I can not say enough how helpful this was to me as a new stager.  Sometimes as “newbies” we can feel a bit overwhelmed and alone out there.  Having the opportunity to have someone like Sherry guide me through, show me how to simplify things and more importantly show the value of what we do to the client was invaluable.  I am so glad that when I signed up for the HSR course that I decided to include the additional option to shadow a stager.  It was money well spent.  Thank you for Audra for offering this option to your students. – Susan Thompson, www.ready-set-stage.com

So…a huge THANK YOU to all the Mentors below who made this program possible…

Arizona

Phoenix and Surrounding Areas – Barbara Hutson and Joellyn Machnics

California

Los Angeles Luxury Home Staging – Michelle Minch

Roseville/Granite Bay/Sacramento – Lori Polk

Sacramento/Roseville – Ryan Dressel

San Diego Area – Yvonne Marquez

Florida

Tampa Bay Area – Veronica Ortiz

Georgia

Atlanta Area – Paige Earles

Illinois

Central Illinois/Peoria Area – Tracy Molendi

Chicago Area – Kathleen Sarrett

Chicago NW Suburbs Staging Mentors – Shelly Brucki and Tammy Shimp

Chicago Western Suburbs – Margaret Gehr & Kathy Lobkovich

Unconventional Thanksgiving

A Very Unconventional Thanksgiving

The holidays are about family, friends and tradition.  Every Thanksgiving my family gets in our old, trusty, RV and drives down to San Felipe, Mexico to camp on the beach with eight other close families under a huge “palapa”.   The kids spend the week away from anything “electronic” and play board games, beach volleyball, build forts, quad riding, canoeing, rocket launching and lots of card playing.  A “palapa” is a large thatched open-sided structure and this is a picture of ours with my son skateboarding underneath.

We cook all our meals together in the outdoor kitchen and take turns hosting and cooking dinners.  We start each day with a walk on the deserted beach collecting sand dollars and seashells.  Here is a photo of me and my 13 year old son.

While some of us walk, others choose to go riding on their quads and motorcycles as you can see in the distance of this deserted beach.

In the afternoon, we go clamming which is a favorite activity for the kids because of the reward of fresh clams in butter, garlic and wine.  Look at this girls wonderful smile while digging through the sand!

On Thanksgiving, each family is responsible for preparing one thing for the meal.  My specialty is desert and I do a crunchy apple crisp that the kids love to help me make!

My Thanksgiving isn’t about pretty tables, dishes or centerpieces…but that may be a part of the reason it’s so special to me!

Thanksgiving under the palapa

In the evenings, we just sit and watch the beach turn many colors of pink.  Below is a photo of our view and the blue tarp is one of the forts the kids build during that week.

At night, we crank up the music and dance like no one’s watching or sit around a campfire and tell stories.

Why do I share my Thanksgiving with you?  Because I know yours is filled with special traditions too.  Memories in the making and blessings to be counted.

Wishing you a Thanksgiving filled with more things to be thankful for than you can count!

What special traditions do you have on Thanksgiving?  Is your Thanksgiving unconventional like mine?

The Business of Home Staging

Knowing the Business of Home Staging

I love to share stories of personal growth and business success because I know it touches on our basic, core needs: to learn, be needed and to do something important and of value.

Before – www.NancyTheStager.com

Nancy’s story touched me because she was not only surprised by her growth, she was able to truly help a house flipper turn a property that was sitting on the market for 5 weeks into something that sold immediately after she staged it.  According to the recent 2014 home staging statistics, this is no surprise!  Here’s her before-and-after photos and her story:

After – www.NancyTheStager.com

Hi Audra,
I wanted to take some time and really digest this journey. When I finally decided to bite the bullet and take the plunge and sign up with Home Staging Resource I had no idea of the personal growth that I would experience. I was always confident in my ability to stage a property. However it was the business side of home staging that really held me back...

Before – www.NancyTheStager.com

Thank you for all you taught me. The major surprise for me was how much my confidence grows every day!

After – www.NancyTheStager.com

As you know I did my first job and got hired by the same client to do another house before I finished the first job. When I did finish and the house was listed in sold in 6 days.  They have already hired me to stage the next property they are flipping before it goes on the market.

Before – www.NancyTheStager.com

This industry has changed me in many ways, but the one that is most obvious is that I finally believe that I can do anything that I set my mind to.  I really love the whole process, I love looking at a space and seeing in my mind what needs to be done. I love the shopping and putting everything together, but most of all I love getting the call telling me a property has been sold. That is very satisfying to my soul.

After – www.NancyTheStager.com

Thank you again for all you do for the staging industry and more importantly all of us who had a dream and you helped us achieve it!

Thank you Nancy, for your story!  To see more photos by Nancy, go to her website at:  http://www.nancythestager.com.

Our Premise

Bring HSR your natural decorating talent and we’ll show you how to make a successful business out of doing what you love AND are good at!

What will your story be?

Before you jump into a career in staging, take our free video and email series by click on image below!

5 Tips for Staging a Colorado Cabin

5 Tips for Staging a Colorado Cabin

Who doesn’t dream of owning a cabin in the woods?  This little 698 square foot, 100 year old cabin  in Colorado was so sad until Kimberly Stark of KS Creative Staging in the Colorado foothills got a hold of it.  “It is still Incredible to me that I get paid for having this much FUN!!!” says Kimberly who has staged 6 properties since starting her business in July.   Here’s what the cabin looked like before Kimberly got a hold of it:

Before Staging…so dark and dreary

This sweet cabin went on the market on a Thursday, got into a bidding war and sold within 72 hours for OVER asking price!  I’m seeing these kinds of home staging statistics all the time in the 2014 staged housing market.

You can learn a lot from looking at Kimberly’s before-and-after photos, so here is my five tips for staging a Colorado cabin in the woods.

After photo – KS Creative Staging

1.  Stage for Cabin Style

Staging is an art form and the first thing every professional stager does is get a read on the “home’s integrity” or style.  As you can see from the photo above, this is a classic cabin and has to be staged in that manner.  Staging for the style of the home may seem like common sense but so many times I see the opposite done ie. cottage home staged as a contemporary.  The home will give the stager clues as to how we should merchandise the space and a cabin needs to be staged as such.

KS Creative Staging

2. Use Organic Materials Like Leather, Cowhides, Cottons, Plants and Wood

I can’t think of very many situations where I would recommend staging with a leather sofa BUT in a cabin…it absolutely works!  Here is another view of the leather sofa with cowhide pillow and textured throw which really works in the space.  You can also see how tiny the cabin is, so using a couple pieces and not crowding the space is essential.

After – KS Creative Staging

3. Use Lot of Soft Furnishings to Break Up the Wood

You can see from all the photos that Kimberly placed pillows, rugs, place mats, runners and other soft furnishings wherever possible throughout the space.  This helps to break up all the wood or hardness that you see from the before photo.  She also cleverly uses wild flowers from the yard as a prominent display in the room and a reminder to the buyer about what cabin living is all about.

Before Staging

4.  Multipurpose Furnishings to Maximize Space

As you can see, this cabin is TINY, so it’s critical to show buyers that while it’s small, it’s still very livable.   Above is the before photo of the bedroom half of the cabin which you can see would be very hard for the buyer to imagine both a living and bedroom in this space.  Using a futon couch one can see that there is room for a fold out bed and TV watching.

5. Bring the Outside In and Create Imagination Zones

In the photo above you can see that Kimberly put up all the blinds and really let the light in, as well as displayed the views and greenery from outside.  With a remote cabin in the woods, do you really need privacy blinds throughout?  In the photos below, you can see how she even staged the outdoor area by adding a hammock by the running creek.  What buyer wouldn’t want to take an afternoon nap in that hammock and just “get away from it all”?

Creating harmonious and beautiful spaces is the fun part of being a home stager and redesigner!  Seeing your work get multiple offers and the huge smiles on the agent and seller’s faces is worth the effort.  Here’s what Kimberly had to say about becoming a stager and going through the HSR training:

Audra – I am thrilled you think my story is worth sharing!!! But looking back just a few short months ago, when my Broker told me “I know you can do this, but the only person in the room today that doubted your talent was You!”;  I am certain there are others who also struggle with self-confidence and doubt; if I could offer even the smallest amount of encouragement to take that First step, it would bring me joy! Right before I enrolled in HSR, a close friend, with whom I had talked to about becoming a Stager, sent me an email that said “Live in Love; Delay no Joy”…..I decided I had delayed my Joy for too long and immediately enrolled…….and as over-used and perhaps corny as it may sound, it has truly been life changing!  When I got my first “paycheck”, after the Client handed it to me….do you know what I said???  “Oh!!!  This is too much!!!”  and he smiled and said, “No! it isn’t!”  Seriously, what is the matter with me?

And just to let you know, the Broker with whom I work, she is the one who encouraged me to get my Certification,  said the difference in my Staging Presentation from when we first started working together (before HSR)  to last week’s was an Amazing transformation; she said I was Awesome and the confidence I now had was evident!! She also told me she “loved” everything I did and the Sellers felt the money they spent was “well worth it”!!!!!  Additionally, her Buyers for another house I staged, have asked her to contact me so that I may assist them in decorating their new home!!!!  They are from Texas and want a “true Colorado Mountain retreat”!!!! I just cannot put into words how grateful I am to you for starting HSR and making it available to so many of us!  Talk about Living The Dream!!!!

With kindest regards – Kim Stark

Thank you Kimberly for another home with a happy ending!

2014 Home Staging Statistics

We just completed the largest home staging statistics survey ever taken of over 3500 homes sold in 2014.  The home staging statistics show that on average, professional home staging by an HSR Certified Home Stager increases the value of the home over 10% of unstaged comparables!  Spending around 1% on the “professional” staging of a home resulted in HUGE returns for the 2014 home seller.  In fact, we saw direct correlation between staging dollars spent and increase in sales price.

Speed of Sale vs. Getting a Better Price

It’s not just about “speed of sale” in today’s housing market but about making the most money out of your most valuable commodity.  While staged homes are selling quicker according to the RESA stats, I wanted to survey whether they were selling for more than the unstaged, neighbor’s home and boy did we get great results!  I’ll be sharing more about these results in the coming weeks.  Here is a quote that is good to keep in mind and pass along for the next selling season if things continue on their current trajectory:

Interestingly, our International HSR grads posted fantastic gains upwards of 15% which was not surprising since they are pioneering staging in their markets.  The midwest housing market had a bit less in return than the rest of the country which was also indicative of those markets being a bit behind the California, Texas, New York rates.

Overall these numbers don’t come as a big surprise since the popularity of HGTV and sites like Houzz, create an expectation for buyers when they are searching for the right home…they want the model home look and professional staging is the best way to achieve that.

Cool Resources for Home Staging Companies

Cool Resources for Home Staging Companies

Something about sending my kids back to school this week really makes me feel sentimental as another year clicks by and I now have a 7^th grader and 5^th grader.  I’ve been feeling sad about having a child in Jr. High but was gratified when my youngest son still ran out of his class the first morning to kiss me good bye…how long will that happen I wonder?  Since home staging companies are always “in school”, I thought a post about ongoing learning for home staging companies and designers would be helpful along with lots of link resources and fantastic “after” photos of course…

Staging by www.contempostagingandredesign.com

There is a lot to know when you enter into the home staging industry and I find that many times people have no idea until they step into the Certification training.  Not only do you need to learn how to be an entrepreneur (accounting, client maintenance, inventory control, licenses, insurance, contracts, website, social media, marketing, etc…), you have to know staging, design, shopping and the real estate market and process!

Staging by http://www.envuestaging.com

So how do home staging companies stay on top of all of these industries? 

Here are 5 ways for home staging companies to go back to school and 48 link resources:

1.   Join Staging Social Networking Groups – There are many Facebook, Google and LinkedIn staging groups available to join and take part in.  You can view my LinkedIn Profile to see all the home staging groups I subscribe to.  At HSR, we have our own private social networking group called Stagers Connect where we have over 300 ongoing discussions from model home staging to photograph to window coverings.  Here’s a sneak peek into what’s inside Stagers Connect:

2.  Network through Staging and Design Association Chapters Locally – The Real Estate Staging Association (RESA) which is the trade association for the staging industry and the American Society of Home Stagers and Redesigners (ASHSR) has chapters all over North America for stagers to network, volunteer and learn.

Staging by www.DefinedSpacesStudio.com

3.  Subscribe to Design Magazine Blogs – I learn a lot about design by looking at the work of others, as well as reading blogs from experts in the industry.  Some of my favorite design magazine blog sources for design are www.houzz.com, http://freshome.com, http://hgtv.com, http://www.domainehome.com, http://www.lonny.com/,  apartmenttherapy.com (for small spaces) and http://www.housebeautiful.com/.

4.  Subscribe to Real Estate News and Blog Sites – Advanced knowledge on “buyer demographic” and which staging advice will provide the best return on investment within a market comes from having your finger on the pulse of the real estate markets you serve.  In our training we go over advanced Internet search techniques to identify a home’s “staging potential” but it also helps to subscribe to your local Realtor Associations FB page and website.  I also like to subscribe to these national Real Estate News sources:    http://www.inman.com/, http://realtormag.realtor.org/, http://rismedia.com/, http://money.cnn.com/real_estate/ and http://www.zillow.com/blog/.

Staging by www.Turningleafhome.com

5.  Grow Your Product Knowledge – As stagers and designers we are continually shopping and sourcing for our clients (and sometimes ourselves for vacant homes), so it’s critical to know where to go to find that perfect piece!  We haunt our local home furnishing stores but personally, I love to look through catalogues both online and offline.  Catalogue stores that provide trade discount and consistent pricing and products are more beneficial to me because I can source items quicker while providing the value of my trade association.  My favorite catalogue/company is Ballard Designs where I can order items that ship usually within a week, have great customer service and return policy as well as inexpensive, versatile pieces that show well for staging.  Click here for a linked list of 35 home furnishing catalog stores you can sign up for with Ballard Designs at the top!

Staged by www.happy-home-interiors.com

Home stagers by nature are the types of people who hunger for knowledge and never stop learning about their craft and the markets they work in.  It’s an industry of amazing entrepreneurs who hunger for information in order to perfect the “art” of what they do….happy staging!

Feel free to comment if I missed a great resource that you like to use…