27, Author at HSR Home Staging Certification Training
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Author Archives: 27

Luxury Level Staging Design Plan Examples

It's important to specify luxury level because I think we can all agree that Target/Amazon furniture is not at the luxury level as Four Hands, Classic Home or Restoration Hardware.  Having said that, there's a house for both types of luxury level and that is why you charge accordingly educating clients on the difference.

Below are two examples of Design Plans for these two different luxury levels...can you see the difference?

Watch the video above for tips on shopping and calculating using design plans like this and how you can make another alternative income....woot!

Amazon Prime Living Room

 

 
     
   
     
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Higher Luxury Level Design Plan

Larger scale, higher end and the kind of furniture you would see in larger, luxury homes...designer furniture.

Remote Design and Staging

This April 22nd Virtual Happy Hour video continuing our series on how to pivot your business and do remote design and staging easily!

Our virtual happy hours are getting crazier and crazier as we work together as an industry to solve our clients staging and design issues while sheltering in place.  In other words doing remote design and staging which we've all found to be much easier than expected...woot!

It was a special virtual happy hour because I walked you through some safety roll-out best practices AND strategies for remote design and staging.

Here's what we  covered in the April 22nd virtual happy hour video below:

  • NAR article on how stagers are responding to Covid-19
  • How to prepare and roll-out your business safely when this is over (if you haven't already)
  • Safety staging best practices and work-arounds for remote design and staging (TONS of real stories and great ideas)
  • Preparing for the boom in the market

Before you watch the video below which is our 6th weekly virtual happy hour since this crisis hit, you will want to go through my A-Z Guide to Going Remote.

Make sure to go full-screen on this video to be able to watch the valuable chat room comments (it blew up the entire time) AND see the many emails that stagers and designers shared with me on how they have used my "A-Z Guide to Going Remote" and pivoted their business to make money during this unprecedented time.

As usual, cheers to you and your business!

Hope to see you in my next webinar where I'm totally switching it up and talking about dreaming and side hustling:-)....hope to see you in the chat room!

Essential Home Staging Props for Every Room of the HomeA key part of home staging is modernizing and the most effective way

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This April 22nd Virtual Happy Hour video continuing our series on how to pivot your business and do remote design and staging

Read More

We are in Week 5 of our Virtual Happy Hours where every Wednesday at 3pm, we drink, laugh, learn, inspire and create

Read More

In our April 8th, Virtual Happy Hour I gave a detailed presentation PLUS resource links and "copy and paste" scripts on exactly how you

Read More

In my last Virtual Happy Hour (free Wednesday, learning happy hours I've been doing since this crisis hit that you're welcome to

Read More

In the March 25th Virtual Happy Hour, I did something a bit different and that is I created a one-hour workshop on

Read More

As promised in my earlier letter providing staging business advice on how to handle Covid-19 (Coronavirus), we held our first "Virtual Happy

Read More

I've thought long and hard on how to approacheverything we are seeing on the news regarding Covid-19 in a positiveand productive email

Read More

I just finished a live webinar on "How to Make Money Doing E-Design for Clients" and the response was AMAZING!  If you

Read More

Part of being a Total Design Freak (TDF) means you love, love, love to see gorgeously staged homes designed to sell...right?:-)In this

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How Stagers are Staging Virtually

We are in Week 5 of our Virtual Happy Hours where every Wednesday at 3pm, we drink, laugh, learn, inspire and create strategies for staging virtually during this pandemic!

In last week's virtual happy hour  on April 15th, I discussed the myths about doing business during this time, how the right marketing approach is critical, mistakes stagers are making, why you can work with clients remotely to do staging virtually and I recapped my "A-Z Guide on Working Remotely and Staging Virtually with clients".

The one-hour, free live session went over a lot and more importantly, the chat room of over 250 fellow happy hour friends had so many interesting comments and ideas that of course the video below includes the very active chat room.

Here's the video replay of the April 15th Happy Hour:

I'm so grateful for all the comments and emails from so many of you that took my "A-Z Guide to Going Remote and Staging Virtually" and ROCKED it with your clients!  Stagers are working with clients like never before to solve their most pressing issues...to stage and sell in this pandemic or to love where you are sheltering in place.

In the training video above, I talk about the importance of being present, helpful and available with your clients...this is a time to shine as a business!

In the video I share tons of inspiring and encouraging stories of stagers partnering with their agents clients to help sellers staging virtually, as well as talked about how so many of us have taken moments to "reset" in life, relationships, passions and business.

I also talk about the mistakes stagers are making during this time!  You don't want to be the person who annoys but rather helps yet some stagers are marketing with the wrong tone (I show you an example).  Selling aggressively is not the answer.

I recapped all of the training, Canva Templates and materials I've been teaching in my "A-Z Guide to Going Remote and Staging Virtually" so this is a good video to watch if you missed my past happy hours.

I also provided a 4-page, resource filled handout in the happy hour, so to get that simply sign up below:

Will some positive things come out of this pandemic?  I absolutely believe so and so do the people in the chat room when you read their comments!

This video will inspire and encourage you, so take a moment to unplug, grab your happy hour drink of choice and watch the full replay...let me know what you think below!

Essential Home Staging Props for Every Room of the HomeA key part of home staging is modernizing and the most effective way

Read More

This April 22nd Virtual Happy Hour video continuing our series on how to pivot your business and do remote design and staging

Read More

We are in Week 5 of our Virtual Happy Hours where every Wednesday at 3pm, we drink, laugh, learn, inspire and create

Read More

In our April 8th, Virtual Happy Hour I gave a detailed presentation PLUS resource links and "copy and paste" scripts on exactly how you

Read More

In my last Virtual Happy Hour (free Wednesday, learning happy hours I've been doing since this crisis hit that you're welcome to

Read More

In the March 25th Virtual Happy Hour, I did something a bit different and that is I created a one-hour workshop on

Read More

Secret to Marketing Your Remote Design Services

In our April 8th, Virtual Happy Hour I gave a detailed presentation PLUS resource links and "copy and paste" scripts on exactly how you should market your new remote staging and design services.

I showed people a brand new marketing approach that will win them results RIGHT AWAY.  Trust me when I say that you have never tried this with clients, so the value in this free presentation will blow your mind.

Here's the process I shared but I took it one step further by including very specific, copy and paste scripts to use in order to not be overly salesy but authentic.  Overly salesy is not going to work in this time of crisis.

Ann Struve took my advice from the training video below and contacted 8 agents using my scripts (below) and had 3 agents get right back to her about her remote staging services...woot!

I also shared inspiring stories of people just like you who are shifting their business to work remote or starting something brand new with their life during this downtime.  In other words, they are not satisfied with puzzles and Netflix:-).

The video is about an hour since we go over A LOT of stuff but I promise it will inspire you!

In fact, after I gave this eye-opening marketing presentation, I got some super cool and encouraging emails from you all...

Email from Laura in hard hit New York who loved the idea of being on happy hour with her martini with 250 other people:-)
An Email from Rob from Boston who has been on all my virtual happy hours and felt inspired to pay it forward by helping a friend redecorate their restaurant during this time...super cool!

You can download my scripts and resources below the video training.  Make sure to go FULL SCREEN to see the details of what I'm sharing...

If this is your first training video with me then you will definitely want to go to my prior presentations and download my "A-Z Guide to Going Remote with Your Staging and Design Services" at this link.

Click on the button below to download the scripts and resources from the April 8 Virtual Happy Hour presentation above...

During this difficult time, I'm so grateful for all the stories and encouragement I've gotten from you all!

I would love to hear your feedback below on what you thought of this marketing strategy and Virtual Happy Hour, so please comment below...

Essential Home Staging Props for Every Room of the HomeA key part of home staging is modernizing and the most effective way

Read More

This April 22nd Virtual Happy Hour video continuing our series on how to pivot your business and do remote design and staging

Read More

We are in Week 5 of our Virtual Happy Hours where every Wednesday at 3pm, we drink, laugh, learn, inspire and create

Read More

In our April 8th, Virtual Happy Hour I gave a detailed presentation PLUS resource links and "copy and paste" scripts on exactly how you

Read More

In my last Virtual Happy Hour (free Wednesday, learning happy hours I've been doing since this crisis hit that you're welcome to

Read More

In the March 25th Virtual Happy Hour, I did something a bit different and that is I created a one-hour workshop on

Read More

How Stagers Are Pivoting Their Business in a Crisis

In my last Virtual Happy Hour (free Wednesday, learning happy hours I've been doing since this crisis hit that you're welcome to join me on:-)), I shared some early stories of how home stagers have taken my formula for going remote with their business and had great success!

Here's the training replay below of our learning Virtual Happy Hour and what you can plan to learn:

  • How stagers are pivoting their business services to success!
  • How to use Zoom in combination with an automated scheduler to have easy video guidance calls with clients AND how to make it all automated...woot!!
  • How one stager created ads to market their remote services...
  • Some FREE Canva Facebook Ad Templates to help you promote (Click Here for the Goods!)
  • How to set up your follow up funnel (example emails) and promote your success further
  • The Real Estate Staging Association's Awesome Response and Resource Page
  • Tons of Questions and Answers about the staging, design and color industry
  • Chat room mayhem and stories of success

Besides all the new buzz words we've been learning these days like "shelter in place" and "social distancing" there's seems to be a new buzz word kid on the block called "pivoting your business".  I've been preaching this for over a month to home stagers and designers because we have a wonderful industry for going remote!

In fact, now is NOT the time to be silent with your customers.  Agents need to know how you plan to work with their clients, so setting the positive, can-do tone for that remote work is essential to you being the stager of choice to agents in the future.

In my brand new "A-Z Guide to Going Remote with Your Business", I detail how to pivot your business and position it with prospects and clients...

Click to Get the Download!

Interestingly, the home stagers who followed my guide are having great success so far!  In fact, in my last Virtual Happy Hour (free happy hours I've been doing since this crisis hit), I shared how stagers were using my formula to pivot their business along with tons of other useful, information!

Hopefully you have a chance to watch it above and here are the cool Canva Facebook Ad Template images I created for you to edit to your heart's content...

Essential Home Staging Props for Every Room of the HomeA key part of home staging is modernizing and the most effective way

Read More

This April 22nd Virtual Happy Hour video continuing our series on how to pivot your business and do remote design and staging

Read More

We are in Week 5 of our Virtual Happy Hours where every Wednesday at 3pm, we drink, laugh, learn, inspire and create

Read More

In our April 8th, Virtual Happy Hour I gave a detailed presentation PLUS resource links and "copy and paste" scripts on exactly how you

Read More

In my last Virtual Happy Hour (free Wednesday, learning happy hours I've been doing since this crisis hit that you're welcome to

Read More

In the March 25th Virtual Happy Hour, I did something a bit different and that is I created a one-hour workshop on

Read More

As promised in my earlier letter providing staging business advice on how to handle Covid-19 (Coronavirus), we held our first "Virtual Happy

Read More

I've thought long and hard on how to approacheverything we are seeing on the news regarding Covid-19 in a positiveand productive email

Read More

I just finished a live webinar on "How to Make Money Doing E-Design for Clients" and the response was AMAZING!  If you

Read More

Part of being a Total Design Freak (TDF) means you love, love, love to see gorgeously staged homes designed to sell...right?:-)In this

Read More

If you don't write it down...it just won't happen.There are two learning and growth strategies that always insure better focus and recall:

Read More

8 Reasons to Add Holiday Design to Your Business Are you a holiday junkie like me?  If so, then why not add

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