stager marketing Archives - HSR Home Staging Certification Training
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Home Stager Branding

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Home Stagers have such a uniquely cool business model because each job they complete becomes an instant marketing referral source for their business IF the stager brands it well. This is just one of the many reasons I always say that staging is a better business model than interior design.

In my HSR home staging Certification training I talk about the importance of leaving your mark, so that the home buyer knows that the home has been carefully prepped and curated for their arrival.   

In our Facebook Stagers Connect private home stager group we collaborated on the unique ways we "leave our business mark" in the homes we stage and I thought it would make for a wonderful post to inspire others in their stager branding and marketing....enjoy!

Shirley Borloz of Signature Staging in Nashville, TN cleverly adds her business name and information in a stack of books vignette....how cool is this?

Angie Creech Design used a different variation on that the book stack by adding a frame behind it and layering it over a cutting board with her business cards.

Sarah Williams of Finishing Touch Design out of Redlands, CA creatively leaves her mark in a couple places in the home.  Starting with the front entry, she has a custom door mat with her business name and will then place her business cards and marketing postcard on a table in the home...

Dani Powers of Taylor Made Staging and Design varies her calling card vignette by season...below she has a fall centerpiece with her cute signage and business cards.

Kandice Lee Designs, a home stager out of Denver CO said that since she leaves a peice of her heart in every home she touches, her signature item is a pink heart shaped stone on her business cards to show buyers the love that went into that space...very clever!

Melissa Raab Mendelson, a home stager in the Chicago Area goes one step further by creating an eye catching vignette and adding her calling card, framed postcard with brochures and business cards.

Sarah Beam of Altogether Lovely keeps is simple but adorable on the kitchen counter.  I also like how she includes her photo on her business cards to make her staging and branding that much more memorable and personal.

Susan Vaneria of Fresh Spaces out of Hartford, CT also uses the kitchen counter with a cute printable chalkboard of her business name and stack of cards.

Mallory Johnson of Nine Elements Interiors out of Twin Cities changes up her approach depending on the home and here she uses a tray vignette that can be moved strategically to different locations in the home.  Again, she's very smart to have a photo on the business card which again personalizes her brand to her prospective clients...

Mitch Bage of Maison De Campagne a home staging company in League City, TX uses a more subtle approach but I kind of love it...

I hope these different marketing calling card ideas inspired you in your own business!  We are "creatives", so it's always exciting to see how each person manifests their creative branding in a home.

XOXO-Happy Staging

Audra

Canva Templates for Stagers

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Those that know me, also know that I have a HUGE problem with home stagers having to reinvent things for their business...  

There's A LOT to know in this industry like extreme design expertise, real estate knowledge, where to shop for that perfect XX, small business know-how and marketing, etc...

Why is it that every other staging trainer makes it so that stagers have to recreate the wheel when it comes to creating social media posts, realtor presentations, brochures, flyers, staging reports and contracts (among all the other stuff we create for our business)!

Okay, enough ranting...let me get down to the cool stuff and a free give-away just for you:-)

We are in the image industry, so everything that represents us like our marketing materials, business cards, website and all of our handouts have to look FABULOSO...right?  

Word docs and Picmonkey are just not gonna cut it these days, so that's why Canva is the answer and...

I've just added direct links to all my Canva Templates in the HSR Members Training Area since Canva now allows me to share my cool creations directly to your Canva account...woot!

(If you don't know what Canva is my friend, then I just unleashed the beast in you because you will LOVE it!  It's a FREE marketing creation platform that is TRULY amazing, so go to Canva.com to check it out)

Now my HSR members can take my Canva Staging Checklist and completely change the colors...
Changing colors with canva
Or edit all the text, photos and add their personal branding, as well as change the fonts SUPER easily...
changing the font
I've got a 10-Page Statistic Driven Canva template for home stagers to use in their Realtor PowerPoint Presentations:

A 10+ page slide presentation on the Statistics and Benefits of Staging

I've got Canva templates for home stagers to give their Real Estate Agent Partners in order to make them look great:

Help your agents stand out in their listing presentations!

I've got a fantastic hand-out to give to home sellers, agent partners or have on your website as a give-away (in exchange for their email):

Change out the logo to your own and you're all set!

I've got OODLES of gorgeous staging statistic imagery in a Canva template form, so  home stagers can put them on their websites, brochures or even use in their social media...here's just one example:

Swap out the background image, etc.. to re-brand this easily!

My HSR members are NEVER looking at a blank page or reinventing the wheel with their business, so that they can focus on what they do best...stage and transform homes!

Now, I've got a freebie for you just so you can see how incredibly useful these templates can be in your marketing and branding.  Simply swap out the before/after photos to your own and use this in your social media or on your "Vacant Services" page on your site.  

Just answer the quiz question below and get my Canva Template link to the imagery below for FREE!

It's all about helping you make your dream of staging a reality!  Hope you love the template and hopefully I will see you in my next FREE, live webinar...

XOXO

-Audra

PS - In full disclosure, I am a Canva Affiliate since I LOVE that website.

Website Checklist for Stagers

The number one reason home stagers fail is because their website was slow, dated and not personal... 

In essence, their website doesn't "WORC" for them.  This is why at the Home Staging Resource we provide wholesale websites for stagers in our Premium Website package and are always updating this product!  Here's a quick video about our new amazing website technology that checks all the boxes in our "Website Checklist for Stagers":


If you're not sure what a website that "WORC"s looks like, here's a handy checklist you can use to make sure your website is not killing your business...

Free 33-Point Website Checklist for Home Stagers!

Easy checklist to make sure your website is not killing your business!

Here are more things to consider to get your website working for you...​

Website Image Must ROCK!

Do you upgrade your cell phone every couple years?  Then why don't you upgrade your business website?!  Website styles and technology have evolved and what looked good a few years back, appears busy and dated today. 

Stagers are in the "image industry" so their website has to be updated and beautiful!

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  • Professionally designed...not homemade!
  • Clear navigation, clean lines and no more than a few colors
  • Website must look great on ALL DEVICES (responsive)!  Look at your site on your phone.
  • Easy to read, consistent look and feel
  • Portfolio's must clearly show your talent (see my how-to video)
  • A hero image or memorable logo (see my "How to Make a Logo" Video!)

Optimized for Search Engines

What's the point of building a gorgeous and updated website if no one can find it?  Using industry specific key words along with your location specific keywords is key to Google knowing where to slot your website in the billions of search results. 

Websites are not an "if you build it, they will come" sort of thing.  You have to navigate traffic to it!

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  • ​Is built on a WordPress platform which Google loves?
  • Industry keywords that make it easy for folks to find you online
  • Consider how you would search for a painter in your area and write down all those location specific key words
  • Couple the industry key words with the location key words
  • All of our websites have the best SEO plugin installed and keywords strategically placed
  • Images that load fast, so that visitors don't click away

Relationship Driven

What's the point of having a gorgeous and optimized website if you don't collect your visitor's email address and create a relationship?  On average, it takes 7 "touches" for your prospect to become a buyer.

People buy from who they KNOW, LIKE and TRUST.  Does your website have those three key ingredients? #websitesforstagers

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  • Give something of "value" in order to get an email address (like staging statistics or tips)
  • Have a blog on your website to build trust and credibility (see my 5 Essential Blog Tips)
  • Always have a photo of you on your website - Take it outside in good lighting!
  • Use a light box to capture new visitors or returning visitors
  • HSR websites have a sophisticated, premium, lead generating plugin built in!
  • Make sure your social media connections are at the top of every page!

Credibility Building

Would you go to a hair stylist who had bad hair?  An ugly or dated website automatically makes prospects believe you have bad staging taste....they will make the same connection.  A beautiful website builds credibility in your work... 

You may be brand new to staging but if your website looks better than a veterans website from 2013...you will get the client.

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  • Customize the look and feel of your website to match your brand
  • Have the ability to completely change the colors, fonts, images and look at the click of the button
  • Use video and slideshows to display your work
  • Have testimonial boxes that look great, guarantees and calls to action

At the end of the day, your website is the most critical marketing tool you own.  Taking the time to update and understand it will be key to your success!

Free 33-Point Website Checklist for Home Stagers!

Easy checklist to make sure your website is not killing your business!

Make sure to download our FREE “33-Point Website Checklist for Stagers” in order to make sure your website is helping NOT hurting your business!