Home Staging Business Marketing

home staging business

Do You Want to Know Something Crazy?

Most home stagers have no idea how easy it is to market their new business and waste a TON of time on outdated marketing practices that don't get their phone to ring.   I hate to see anyone get frustrated with this industry because it is such a fantastic business model and staging is SUPER HOT right now!  There is a lot to know for a home staging business to get started, so I'm revealing my number one secret for stagers to get noticed right away.

Do You Want to Know My BIGGEST Marketing Secret?  I Can't Believe I'm Sharing This But...

I just put together a 30-minute video on how to get your phone to ring and stay busy as a home staging business that I think you are going to LOVE! If you are super busy and don't need any more business, then this video is not for you...BUT if you want your phone to continue to ring with new business...then this FREE video will do that for you!

The Secret to Getting Your Phone to Ring Right Away!

FREE Video that shows you how to get your phone to ring right away for your home staging business.  Not only do I show you how to use technology to get leads and clients, I also show you a REAL-LIFE example of how I did it!

 

This FREE video will forever change the way you market  your home staging business!

This 30-minute video on how to get your phone to ring right away for a home staging business will change the way you do marketing!  It’s not easy being a home staging business but this quick video shows you how to market your home staging business right away!  Stop struggling with your marketing and start following these easy steps for home staging business marketing.

5 Tips for Getting Home Staging Jobs

I get this question all the time from people interested in becoming a home stager:

"How do I get "hired" as a home stager instead of owning my own company?"

I get it...not everyone is cut out to be an entrepreneur, so I'm going to tell you my 5 hot tips for getting hired on for home staging jobs, as well as give you real life examples of how it happened and their photo transformations...ready?

#1

Get "Formal" Training in Home Staging

This really should not come as a surprise to anyone right?  If you want to become a hair stylist, you go to cosmetology school.  If you want to become a real estate agent, you take the classes and get your license.  Why should the home staging industry be any different?

Certainly  you don't have to have "home staging certification" in this industry to become a home stager (that's one of the beauties of the industry)... BUT if you want another home stager to hire you and see you as a credible, talented, employee it REALLY HELPS!

HSR Grad and one of my FAVORITE stagers in the world, Orlando Reyes a home stager based out of Orlando, Florida​ is a RESA Chapter President and one of my amazing Staging MentorsThe before-and-after photos you see on this page were from a vacant staging job Orlando mentored a recent HSR grad (Keithia) and also hired another HSR grad, Sarah Wake Davies for this job.  He has since hire more HSR grads for his ongoing jobs.

Look how great they look in this on the job "selfy"!

Orlando, Keithia and Sarah working hard!

How did Orlando connect with so many HSR Grads for help on his home staging jobs?  Stagers Connect.  At the Home Staging Resource, we have a very active, private Social Network called Stagers Connect where members collaborate, connect and many times post jobs in our "job posting group" in order to get other qualified, similarly trained HSR stagers to assist.

Living Room BEFORE

Staging Certification does matter when you are hoping to get hired!

Living Room AFTER

#2

Connect With A Veteran Staging Mentor

Once you get some training, I recommend connecting with a Staging Mentor in your area right away!  I have a formal program Staging Mentors program where you can pay to connect with "the best of the best in the industry" for a job shadowing day that will show you all the in's and out's of the job. 

What's makes our Staging Mentors program unique, is that the money goes directly to the pre-qualified, veteran, staging mentor, so they give you an incredible training experience!  You can try and contact mentors directly for work if you don't want to pay (especially if you've been formally trained), but you usually get what you pay for so don't expect them to be very responsive (the good ones get calls almost daily for this).

Kitchen BEFORE

Kitchen AFTER Orlando and Crew

#3

Get A Referral from Your Staging Mentor

Frankly, I would be very surprised if the top two suggestions didn't land you a job if you are a super star.  Staging Mentors are looking for employees all the time, so their best resource is usually the person they mentored already.  BUT if your mentor is not hiring, then you should get a quick letter of recommendation from them for the job you did and use it to send as a reference to other stagers in your area. 

A reference is invaluable and Staging Mentors are some of the most respected stagers in the industry!

Dining Area BEFORE

Dining Area AFTER

#4

Network with Your Local Stagers Through RESA

Make sure to connect with your local Real Estate Staging Association chapter, so you can meet other stagers and find out if any of them are hiring.  Most every Staging Mentor is in leadership at RESA, so they can also guide you to the meetings and best ways to connect with others.  This is an incredible industry of generous individuals, so be open and willing to learn from them all.


Beautifully Staged Bedroom

#5

Be Willing to Work Hard, Learn Tons and Get Along

One thing you learn as an Entrepreneur is that it doesn't matter whether you are working for yourself OR someone else...you have to produce results!  If you are not working hard, connecting with prospects, bringing in business and staging/designing your heart out, then you may not be producing enough to be kept on.  Staging is hard work but oh so rewarding!

This industry is all about learning and growing!  You will NEVER stop learning about design, shopping resources or real estate if you are an awesome stager.  There is so much to know in this industry that it can be overwhelming, so stagers by nature are constant learners.

These kinds of "After" results don't come without A LOT of hard work!

Great "After" Offfice

Finally, if you go through all the of the above and still can't find work with a stager then consider going into business for yourself...I've never had anyone regret that decision.  I have a free video training that walks you through whether this industry is for you, so I encourage you to watch it.

Could Home Staging" be a Career for You?


Don’t miss this..!!

  • 7 Key Questions to Ask Yourself
  • What the Cost is to Starting this Business
  • Do You Have the Personality for This Industry?
  • How You Know If You Have the Design Talent?

Here's a few more AFTER photos from Orlando that I never get tired of seeing...

The best way to get home staging jobs is to do like any one else who wants a job in a particular field…get schooling!  No one is going to hire someone for a coveted home staging job without them having some sort of formal training or background in home staging or design.  In this article I provide 5 essential tips for connecting to the industry and getting home staging work from other home stagers.  Getting home staging jobs is not too hard if you follow my tips.

Real Estate Staging Convention 2017

I'm super excited to be a featured speaker at this year's Real Estate Staging Convention.  

Staging is hot, hot, hot right now and this convention which puts together all these amazing stagers in one place...promises to be unforgettable!  I will be blogging more about this event as it gets closer but you can get the BEST PRICE by signing up now:

This year I'm speaking on a topic very near to my heart and that is on COLOR....

"6-Steps to Picking the Best Color Schemes for Clients"

Do you love color? Do you offer color consultations but struggle with knowing where to start when it comes to specifying the RIGHT paint colors for your clients? You are not alone. Having a process for picking the right paint colors is the first step in building credibility with clients!

In this information packed class, you will learn how to:

  • How adding a "Color Consultation" service will grow your design business exponentially!
  • Audra's top paint colors for staging in action
  • Color trends to follow, ones to avoid and how to incorporate them into your designs
  • 7 mistakes Color Consultants make and how to avoid them
  • How to hone in and identify your client's goals
  • How to recognize color problems by understanding color rules
  • How to communicate and market your color services easily and affordably

I hope to see you at the January, 2017 RESA Convention but if you can't make it, make sure to join me on our next free webinar event:

I’m so excited to be a featured speaker at this year’s RESA Convention alongside other fantastic speakers like the incredibly talented Sabrina Soto!  Staging is so hot right now, so I hope you will do your best to make this incredible event.

Staging Training Company Checklist

staging training company checklist

I've gotten four emails in the past few days from dismayed people who invested in a Staging Training Company and what they thought was a "Staging Certification" course but got very little, REAL training! 

In fact, there is an increasing number of "staging training" companies out there aggressively marketing their business, so it's VERY hard to research which staging training company is right for you.  While some staging training companies are good quality...most do not fully prepare you for all you would need to know in this industry nor do they support you!

That's why I created a 50-Point "Staging Training Company Checklist" so you can simply go down the list and make sure the training you choose to invest in can meet your "Certification" criteria:


Go ahead and click on the image above to download this helpful PDF.  Use the checklist as you shop for the staging training company you want to partner your business with.  Make no mistake, this is a BIG Partnership, so do the research and choose your staging training company wisely! 

When I saw what the HSR training program was offering, I could have kicked myself that I didn’t find them sooner, never mind all the money I wasted prior! The HSR Certification program is the complete package.

Paula Frankline
HSR Certified Stager

Here's an email I received from Pauline who just signed up for the HSR Home Staging Certification training that I thought was really interesting...

Audra, I wanted to share my story with you and tell you how I ended up taking the HSR training program and thanking my lucky stars that I did!  I’m a Realtor that, like you talk about, always liked to rearrange my room as a child. It just felt good. Then I grew up and did this on a much larger scale in my own homes…as in changing up almost every room every few months, changing artwork, pillows, flower arrangements, moving furniture... It’s safe to say that I’ve had a lot of practice in the way of staging, decorating and redesigning. I figured I just needed a piece of paper so that I could advertise it.

​So, I took two on-line programs, got my certificates, was even working on my first staging job…but, I still felt like I didn’t have all of the tools I needed business-wise. Sure, I was handling the staging part just fine. But, I wasn’t confident with what I was charging, how much to collect and when. I wasn’t confident with my legal agreement or any of the forms I was trying to make use of. Website? I didn’t even know where to begin with creating a website! Then one day I went on the RESA website to become a member. I was seeking out major marketing help and found HSR in the members area information.

When I saw what the HSR training program was offering, I could have kicked myself that I didn’t find them sooner, never mind all the money I wasted prior! The HSR Certification program is the complete package. The marketing information and staging forms, the great website design, and the support and forums made a world of difference for me! I feel like I’m running a real business now and not just floundering. The best part is, the continued support! HSR doesn’t go away! I can continue to get updated information and thats what gives me the confidence that my staging business will be successful!


Pauline Franklin
HSR Certified Stager

Now Pauline is staging like crazy and has a beautiful website from HSR that she is customizing to her heart's content...great job Pauline!  Here is a link to her new website:  www.simplyputstaging.com.

When you invest in a staging training company you are picking the "partner" to your business, so you have to choose wisely!

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I hope this Staging Training Company Checklist is helpful to your research and picking the right staging training company to partner with…you don’t want to end up like Pauline who invested in two “certifications” before finding the right match.

Website Checklist for Stagers

The number one reason home stagers fail is because their website was slow, dated and not personal... 

In essence, their website doesn't "WORC" for them.  This is why at the Home Staging Resource we provide wholesale websites for stagers in our Premium Website package and are always updating this product!  Here's a quick video about our new amazing website technology that checks all the boxes in our "Website Checklist for Stagers":


If you're not sure what a website that "WORC"s looks like, here's a handy checklist you can use to make sure your website is not killing your business...

Free 33-Point Website Checklist for Home Stagers!

Easy checklist to make sure your website is not killing your business!

Here are more things to consider to get your website working for you...​

Website Image Must ROCK!

Do you upgrade your cell phone every couple years?  Then why don't you upgrade your business website?!  Website styles and technology have evolved and what looked good a few years back, appears busy and dated today. 

Stagers are in the "image industry" so their website has to be updated and beautiful!

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  • Professionally designed...not homemade!
  • Clear navigation, clean lines and no more than a few colors
  • Website must look great on ALL DEVICES (responsive)!  Look at your site on your phone.
  • Easy to read, consistent look and feel
  • Portfolio's must clearly show your talent (see my how-to video)
  • A hero image or memorable logo (see my "How to Make a Logo" Video!)

Optimized for Search Engines

What's the point of building a gorgeous and updated website if no one can find it?  Using industry specific key words along with your location specific keywords is key to Google knowing where to slot your website in the billions of search results. 

Websites are not an "if you build it, they will come" sort of thing.  You have to navigate traffic to it!

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  • ​Is built on a WordPress platform which Google loves?
  • Industry keywords that make it easy for folks to find you online
  • Consider how you would search for a painter in your area and write down all those location specific key words
  • Couple the industry key words with the location key words
  • All of our websites have the best SEO plugin installed and keywords strategically placed
  • Images that load fast, so that visitors don't click away

Relationship Driven

What's the point of having a gorgeous and optimized website if you don't collect your visitor's email address and create a relationship?  On average, it takes 7 "touches" for your prospect to become a buyer.

People buy from who they KNOW, LIKE and TRUST.  Does your website have those three key ingredients? #websitesforstagers

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  • Give something of "value" in order to get an email address (like staging statistics or tips)
  • Have a blog on your website to build trust and credibility (see my 5 Essential Blog Tips)
  • Always have a photo of you on your website - Take it outside in good lighting!
  • Use a light box to capture new visitors or returning visitors
  • HSR websites have a sophisticated, premium, lead generating plugin built in!
  • Make sure your social media connections are at the top of every page!

Credibility Building

Would you go to a hair stylist who had bad hair?  An ugly or dated website automatically makes prospects believe you have bad staging taste....they will make the same connection.  A beautiful website builds credibility in your work... 

You may be brand new to staging but if your website looks better than a veterans website from 2013...you will get the client.

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  • Customize the look and feel of your website to match your brand
  • Have the ability to completely change the colors, fonts, images and look at the click of the button
  • Use video and slideshows to display your work
  • Have testimonial boxes that look great, guarantees and calls to action

At the end of the day, your website is the most critical marketing tool you own.  Taking the time to update and understand it will be key to your success!

Free 33-Point Website Checklist for Home Stagers!

Easy checklist to make sure your website is not killing your business!

Make sure to download our FREE “33-Point Website Checklist for Stagers” in order to make sure your website is helping NOT hurting your business!

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