Create an AWESOME 2020 – Free Goal Planning Calendar Printable

If you don't write it down...it just won't happen.

There are two learning and growth strategies that always insure better focus and recall: Repetition and Writing it Down

I use both of these when I plan my days/weeks/months AND set my goals.  By putting your plans into your Google Calendar AND hand writing them, you will have a much better success rate of retaining, expressing and completing them!

I talk about this a lot in my productivity webinar in January but the simple truth is...planning makes perfect.

I've created a FREE, 2020 Goal Planner and Calendar Printable to help you make and keep those goals and big dreams you have planned!

Simply click on the image below to INSTANTLY download the free PDF:-)

In the live webinar I'm going to show you how I use these pages in my work and life, so make sure you attend to get fired up on your 2020 year and decade!

So let's get our dreams, plans and goals down on paper and get personal this Wednesday, live at my webinar!

8 Reasons to Add Holiday Design to Your Staging Business

holiday design

8 Reasons to Add Holiday Design to Your Business

Are you a holiday junkie like me?  If so, then why not add holiday design services to your business?

You may be asking, “Audra, why should I add holiday design services to my business?”  Well, here are 8 reasons why expanding your business into holiday design could be good for you along with Christmas trees from my 8 holiday styles so pick your favorite (they can all be found in my Houzz>Holiday Style Ideabook)…

 

It’s Fun!

If you are one of those people that LOVE the holiday and LOVE designing your home for the holidays, then this service is a no-brainer.  Here’s a secret for you…not everyone loves or even likes to decorate their home for the holiday BUT they know they should, so they are your perfect client.

 

 

It Fulfills A Need

Is it just me or does it seem like the holiday season gets shorter and shorter every year and I never have enough time to fit it all in?  I know I’m not alone and people would love a service that works with them to dial in their holiday home while saving them time.  We are in the era of “outsourcing” and now more than ever people are paying others to do the work they don’t have the time for.

 

It Attracts A Higher-End Clientele and Easily Leads to Much Broader Design Projects

The very nature of holiday design is to save clients time by doing the design for them, so typically the folks who don’t have that kind of time but do have the money are in a higher-end, income bracket.  What do this mean for the designer?  It means you’ve just created a wonderful referral source for multiple design projects.

 

 

It Attracts a Regular Clientele

The beauty of a holiday design service is that those client’s whom you did an excellent job for the previous year, will invariably have you come back every year!  You only need to cultivate a handful of client’s to have regular, steady business every year.  In fact, a stager friend of mine says that she earns almost 15% of her business yearly on only a few, holiday design client’s that LOVE her.

 

 

A Holiday Design Service is a Great Hedge to the Busy, Spring, Staging Season

Sometimes I hear stager’s complain that their staging business really dips during the holidays, so having a steady, holiday design clientele that keeps you busy, year after year, makes perfect sense!

 

 

It’s Impossible for People to Be Objective About Their Holiday “Stuff”

Yep, they are emotionally attached to some Christmas decor that really should have gone by the wayside long ago.  They wonder why their home doesn’t look very good during the holiday season and many times it’s because of these older, cheaper items they just don’t have the heart to let go of…sound familiar?  An expert, fresh set of eyes is such a huge benefit to sorting through home decor and getting the look we really want for our holiday home!

 

 

You Save Client’s Money by Re-purposing

Home Stagers and Designers have the uncanny ability to “see” interiors in creative ways and part of that skill-set goes toward Re-purposing items to their best showing.  Why pack all of your current decor away before decorating for the holidays when you can easily to the gorgeous decor you already have and “holiday, bling it up!”

 

Not Hard to Market a Holiday Design Service If You Know How (That’s What My Training Teaches You!)

An hour-long training that walks you through the entire process, gives you the FAQ and Price Sheet for your website, a Pre-Appointment Form so you ask the right questions up front and trains you on how to market this valuable service is available!

Invest in your business this holiday season!

Click Here to Find Out More About the Holiday Design Training!

Awesome Photo Editing Hack

I always say that I learn something new in our private Stagers Connect Facebook Home Stager Group everyday but this tip I just had to share with everyone...it's that good!
Have you struggled like me to get your interior photos light and bright (like in the magazines)?
Want to learn a quick way to brighten your photos for instant Instagrammable appeal?

Nicci Nolan Wright of Staged Wright Home, one of our HSR members has a strong background in photography and shared some of her hot tips in our Stagers Connect group via video.

Watch my 3-minute video below that shows you exactly what I did on my iPhone to completely transform my room photo...

Can you believe how easy that was?!  ​

For more super cool staging hot tips, join me on my next free, live event...

Home Stager Branding

Stager-Branding-new

Home Stagers have such a uniquely cool business model because each job they complete becomes an instant marketing referral source for their business IF the stager brands it well. This is just one of the many reasons I always say that staging is a better business model than interior design.

In my HSR home staging Certification training I talk about the importance of leaving your mark, so that the home buyer knows that the home has been carefully prepped and curated for their arrival.   

In our Facebook Stagers Connect private home stager group we collaborated on the unique ways we "leave our business mark" in the homes we stage and I thought it would make for a wonderful post to inspire others in their stager branding and marketing....enjoy!

Shirley Borloz of Signature Staging in Nashville, TN cleverly adds her business name and information in a stack of books vignette....how cool is this?

Angie Creech Design used a different variation on that the book stack by adding a frame behind it and layering it over a cutting board with her business cards.

Sarah Williams of Finishing Touch Design out of Redlands, CA creatively leaves her mark in a couple places in the home.  Starting with the front entry, she has a custom door mat with her business name and will then place her business cards and marketing postcard on a table in the home...

Dani Powers of Taylor Made Staging and Design varies her calling card vignette by season...below she has a fall centerpiece with her cute signage and business cards.

Kandice Lee Designs, a home stager out of Denver CO said that since she leaves a peice of her heart in every home she touches, her signature item is a pink heart shaped stone on her business cards to show buyers the love that went into that space...very clever!

Melissa Raab Mendelson, a home stager in the Chicago Area goes one step further by creating an eye catching vignette and adding her calling card, framed postcard with brochures and business cards.

Sarah Beam of Altogether Lovely keeps is simple but adorable on the kitchen counter.  I also like how she includes her photo on her business cards to make her staging and branding that much more memorable and personal.

Susan Vaneria of Fresh Spaces out of Hartford, CT also uses the kitchen counter with a cute printable chalkboard of her business name and stack of cards.

Mallory Johnson of Nine Elements Interiors out of Twin Cities changes up her approach depending on the home and here she uses a tray vignette that can be moved strategically to different locations in the home.  Again, she's very smart to have a photo on the business card which again personalizes her brand to her prospective clients...

Mitch Bage of Maison De Campagne a home staging company in League City, TX uses a more subtle approach but I kind of love it...

I hope these different marketing calling card ideas inspired you in your own business!  We are "creatives", so it's always exciting to see how each person manifests their creative branding in a home.

XOXO-Happy Staging

Audra

Canva Templates for Stagers

Stager-Templates-new

Those that know me, also know that I have a HUGE problem with home stagers having to reinvent things for their business...  

There's A LOT to know in this industry like extreme design expertise, real estate knowledge, where to shop for that perfect XX, small business know-how and marketing, etc...

Why is it that every other staging trainer makes it so that stagers have to recreate the wheel when it comes to creating social media posts, realtor presentations, brochures, flyers, staging reports and contracts (among all the other stuff we create for our business)!

Okay, enough ranting...let me get down to the cool stuff and a free give-away just for you:-)

We are in the image industry, so everything that represents us like our marketing materials, business cards, website and all of our handouts have to look FABULOSO...right?  

Word docs and Picmonkey are just not gonna cut it these days, so that's why Canva is the answer and...

I've just added direct links to all my Canva Templates in the HSR Members Training Area since Canva now allows me to share my cool creations directly to your Canva account...woot!

(If you don't know what Canva is my friend, then I just unleashed the beast in you because you will LOVE it!  It's a FREE marketing creation platform that is TRULY amazing, so go to Canva.com to check it out)

Now my HSR members can take my Canva Staging Checklist and completely change the colors...
Changing colors with canva
Or edit all the text, photos and add their personal branding, as well as change the fonts SUPER easily...
changing the font
I've got a 10-Page Statistic Driven Canva template for home stagers to use in their Realtor PowerPoint Presentations:

A 10+ page slide presentation on the Statistics and Benefits of Staging

I've got Canva templates for home stagers to give their Real Estate Agent Partners in order to make them look great:

Help your agents stand out in their listing presentations!

I've got a fantastic hand-out to give to home sellers, agent partners or have on your website as a give-away (in exchange for their email):

Change out the logo to your own and you're all set!

I've got OODLES of gorgeous staging statistic imagery in a Canva template form, so  home stagers can put them on their websites, brochures or even use in their social media...here's just one example:

Swap out the background image, etc.. to re-brand this easily!

My HSR members are NEVER looking at a blank page or reinventing the wheel with their business, so that they can focus on what they do best...stage and transform homes!

Now, I've got a freebie for you just so you can see how incredibly useful these templates can be in your marketing and branding.  Simply swap out the before/after photos to your own and use this in your social media or on your "Vacant Services" page on your site.  

Just answer the quiz question below and get my Canva Template link to the imagery below for FREE!

It's all about helping you make your dream of staging a reality!  Hope you love the template and hopefully I will see you in my next FREE, live webinar...

XOXO

-Audra

PS - In full disclosure, I am a Canva Affiliate since I LOVE that website.

Join me on my next, live virtual happy hour on "How to Become a Rock Star Home Stager - 10 Success Tips for New Stager">>