New 2017 Home Staging Statistics

New 2017 Home Staging Statistics Are In!

The "actual value" of home staging is hard to quantify because who has the crystal ball to know what the home would have gone for had it not been staged?  Having said that, I get emails daily from HSR Grads who stage homes that have been sitting only to have them receive multiple offers after they staged the home. 2017 home staging statistics are hard to come by but luckily a new survey has been done.

Click to Open Report

Statistical Changes from 2015

In 2015 the National Association of Realtors® (NAR) created a survey profile of home staging for the first time and the staging industry went wild!  Finally, staging which has become commonplace on HGTV was being acknowledged in a real way by NAR.  I'm so pleased to see that NAR has updated those statistics for 2017 and while not much has changed, here are some key differences in the report:

  • Staging the Outdoor Spaces has become much more critical as "outdoor entertaining" is hot!
  • The 2017 profile featured the importance of staging for each room of the home

My mission has always been to "make hiring a professional home stager when selling a home an industry standard" and it's statistics like the ones below which help our industry EDUCATE, EDUCATE, EDUCATE the value of what we do!

Does Staging Increase the Home's Value?

2017 home staging statistic
2017 home staging statistics

Yep, agents are "getting it" and the "Seller's Agents" are really seeing that the homes that are staged are getting a better price than the un-staged homes.  While it's hard to quantify exactly how much more a seller is getting for their home, it's easy to say that improving upon a product usually nets you more.

Does Staging Effect the Buyer's Viewpoint?

2017 home staging statistics
2017 home staging statistics

The Buyer's Agent sees that taking their client's to homes that have been staged provides a more likely offer since the staging does effect the way the buyer views the home.

Do you have a home on a busy street, small lot or in a more undesirable area?  Check out this stat...

2017 home staging statistics

FREE Download of All Statistical Images for Your Use!

How Important is Each Room from a Staging Standpoint?

How important is staging every room of the home?  It turns out that each room has it's own value of importance according to these 2017 home staging statistics.  In fact, this is one reason why I train my students to do good, better, best type bids when it comes to staging a vacant home.  Providing options to clients in a way that fits their budget while maximizing return on investment is important and my HSR home staging certification training teaches this critical business concept.

Each room in the home provides an opportunity to "wow" the buyer, so staging and every detail matter!

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Living Rooms and Master Bedrooms Top the Chart!

2017 home staging statistics
2017 home staging statistics

Staging the key areas in a vacant home which include the living areas, master bedroom, dining areas and kitchen are obviously an important factor to most buyers according to these 2017 home staging statistics!

2017 home staging statistics
2017 home staging statistics

I've long been saying that outdoor areas are trending in importance to the aesthetic and return on investment, so it was nice to see that this area of staging was right behind the kitchen in importance!

2017 home staging statistics

Who Pays for Staging?

A lot of times the agent feels like they should be the ones providing the staging service or paying for staging but this is simply not true.  The home seller benefits the most by having their home "move-in ready" and staged, so they should be the ones to pay for this critical service. 

In fact, now more than ever home seller's are contacting a professional home stager BEFORE getting an agent...

 

2017 National Association of Realtors® Profile of Home Staging Report is in!  Here are some 2017 home staging statistics images you can use…

Paint Cheat Sheet

Did you know that by using certain paint colors in specific rooms of the home you can statistically increase it's value by almost $10,000 alone?! We have a "Paint Color Cheat Sheet" that shows you exactly how much...

I know this seems incredible but according to Zillow's Paint Color Analysis which looked at more than 32,000 photos from sold homes around the country...it's true.  "Homes with blue bathrooms alone typically sold for $5,440 more than expected" in this study!  We created a "Paint Color Cheat Sheet" according to this study, so your clients know which specific Benjamin Moore colors in each room of the home will garnish them them the most....

Paint color has a tremendous influence on the way a buyer views a home according to the Zillow study which calculated the increase in potential value per room depending on which "buyer preferred" paint color was used. 

"Color can be a powerful tool for attracting buyers to a home, especially in listing photos and videos," says Svenja Gudell, Zillow chief economist.  "Painting walls in fresh, natural looking colors, particularly in shades of blue and pale gray not only make a home feel larger, but also are neutral enough to help future buyers envision themselves living in the space.  Incorporating light blue in kitchens and bathrooms may pay off especially well as the color complements white counter-tops and cabinets, a growing trend in both rooms."

Personally, I think they are miscalculating in the sense that homes that usually have these gray and blue colors usually have white cabinets and marble counter tops which are REALLY HOT right now.  I never get tired of seeing photos like the one above which was done by HSR Grad Leia Ward of LTW Design a Greenwich, CT home stager.

Color evokes such a visceral response that I created a Certified Color Expert program, so people can navigate choosing color schemes for clients in the right way.  Color is not just about paint but about all the colors in the space, so it's important to work with what we cannot change in the space to find the perfect, complimentary color.

Did you know that by using certain paint colors in specific rooms of the home you can statistically increase it’s value by almost $10,000 alone?! We have a “Paint Color Cheat Sheet” that shows you exactly how much…

5 Reasons Why Interior Designers Should become Home Stagers

I love this video testimonial from Michelle Minch of Moving Mountain Designs who is also a RESA Stager of the Year and is killing it in the Los Angeles Area as a home stager! Michelle started out as an Interior Designer and took the HSR home staging certification training thinking she would add staging to her business...boy did she get more than she bargained for!

Here's 5 HUGE Reasons Why Every Interior Designer Should Be a Home Stager...

#1

Easy "Target Market" to Find and Market to...

Who is an Interior Designer's business target market?  New home owners and people considering a remodel or design project.  Are these people easy to find?  Not really. 

The Home Stager on the other hand has a target market of Real Estate Agents who are very easy to find online (and off) and very easy to target.

#2

A Target Market that Continually Feeds You New Business

Did I mention that having a handful of Real Estate Agents who use you on every listing they get means you are continually getting new business without having to lift a finger?

That's right, the HUGE business model benefit to working with agents is that this target market will actually do the marketing for you since they will need you multiple times.  The interior designer's target markets do not continually feed them new business.

#3

"First Crack" at the Designers Best Target Market

Every GREAT staging job should turn into a new move-in design job when positioned correctly!  The home stager has the best opportunity at connecting with the home seller who very soon will be a new home owner and want help remodeling their new space.

This is one of the biggest reasons the HSR Certification Training program goes over BOTH the staging and design business models.  This HUGE advantage is what makes us different from other training companies because we understand that beautiful staging leads to new design business and we want you to be able to handle all of it!

#4

An "Economy Proof" Business

Remember when no one was spending on "luxury items and services" during the down turn?  Guess what?  They were still spending on home staging because if they didn't professionally stage their home, it simply would not sell.

As the longest running, online staging and design training provider who has been through every economy I can safely tell you that staging is an "economy proof" business when positioned correctly.

#5

Less "Measuring" & More Fun!

Many of my HSR members have left the interior design industry and jumped in the home staging industry because they said it was just A LOT more fun! Design typically is a higher risk, higher capital, bigger stress profession that has a longer sales cycle whereas staging is an "in and out" profession where clients see huge results right away.

My X-Designer members tell me they like creatively working with what their client's have to make rooms beautiful rather than the tedium of completely redoing a client's space or measuring the exact cabinet size to fit a kitchen, etc....

There are many more benefits of adding staging to the Interior Design business model but those are just a few "biggies".

FREE Video on What it Takes to Be a Stager...

Could Home Staging" be a Career for You?


Don’t miss this..!!

  • 7 Key Questions to Ask Yourself
  • What the Cost is to Starting this Business
  • Do You Have the Personality for This Industry?
  • How You Know If You Have the Design Talent?

Every Interior Designer should consider adding home staging to their list of services and here are 5 GREAT reasons why designers should become home stagers…

My Office Remodel – Before and After

My Office Remodel - 5 Design Lessons Learned

Have you ever known that you have to do something with a space but feel a bit stumped?

I shouldn't have shown you the "after photo" so soon because once you scroll and see the before photos, you will see why this room was the bane of my home's existence! I did NOT want this ugly room as my office but since my kids were sharing a bedroom and turning into teenagers...it was time to remodel. Keep in mind, these photos were taken with my camera and not a professional.

Here are five lessons I learned from my office remodel...

1. You Cannot Make a Dark Space Lighter with Paint!

Office BEFORE

This room inside of my house was a constant, nagging irritation to me because I had no idea what to do with it! First off, it's SUPER dark and gets very little natural light. In fact, there is just the one little window that emits no light and the doorway in which I am standing to take the photo is the only light source...soon to become a door. In the past, we attempted to paint the room my favorite brightening color from the Benjamin Moore Affinity Deck called Jicama but it looked drab in this space...thus lesson #1.

Office AFTER

To combat the darkness, I added lots of artificial lighting in all of it's forms, lots of bling from the mirrored desk, mirrored frames, table and gold lamp in order to brighten it up. The key to dark spaces is to embrace them with paint and rely on artificial lighting to do the rest. Embraced the darkness I did with Benjamin Moore's Historical Collection, Newburyport Blue HC-155 which is the ignored color next to the very popular Hale Navy. It's a warmer navy than Hale Navy without looking too blueberryish like Van Deusen Blue.

2. You Have to Splurge When You LOVE Something Sometimes:)

BEFORE

The window seat was begging for something and since you already know that I am a HUGE pillow lover, I felt it was time for me to splurge on some of my favorite Schumacher fabrics even though I have kids and animals that have NO respect for my furnishings...alas!

Splurging is hard for me since I am very practical but splurge I did on each one of these pillow (even though I got them wholesale), knowing they would probably have a lifespan of a year in my house.

3. You Have to be Practical When It Comes to Your Comfort

My office chair is the ugliest thing ever and I'm sure you noticed it right away my stager/designer readers! But here's the thing, I have to sit there for many hours everyday and do my job, so I have to be comfortable. Have you ever looked at rooms in magazines and asked yourself whether you would FEEL comfortable there? We are staging and designing for real people in real situations, so comfort and practicality does matter.

The little brown, leather chair is a comfortable, recliner that I do use quite often at night to watch the TV in this room...who can ever agree with their husband on TV viewing preferences?

4. You Have to Get Personal

I'm one of the few staging trainers who believes your "lived in" home should NOT look staged. I have family photos everywhere in my home, as well as kids artwork and awards on display. Even in my new office you can see that I have a wall of my boys artwork and a mirror-framed, wall of my latest family photos taken on the beach in Cabo San Lucas, Mexico.

5. Adding ANY Kind of Architectural Element Will Boost the Space

I was on a limited budget but wanted shelves for my MANY books and cabinets to hide my ugly, office "stuff". Here's another tip, make sure you are crystal clear on exactly how you want those cabinets built! I was armed with photos of both the mill work and cabinet I wanted, so this was easy and boy does it make a difference!

6. Animals LOVE Animal Skin Rugs Even If They Are Fake

Staging Certification Video

I have spent the last four months going through every inch of our 21-Day Home Staging Certification Training and migrating it to a cutting edge, online training system.  Every form, guide, page, link and resource or our staging certification program has been updated to reflect our changing staging, design and real estate industries.  I'm so proud of this new training area which members are RAVING about.

If you are shopping for staging and design training, then watch this video and compare it to anything else you've seen...I promise you will LOVE it!

 

DOWNLOAD OUR NEW TRAINING CALENDAR!

This quick training calendar gives you an example of the resources available to you on each day of the training...you are covered and will be referring back to it often!

Last Week's Raves...

I love the training. I think it is exciting! I can't wait to get up in the morning and start my lessons.  All this material we are covering is invaluable.  When one thinks about all the money one can end up making in this business...this course is really inexpensive. Plus you get to have fun while making a good living.

Anna Marie Stone
Staging Pays Off

I started the training before you updated the member's area, and I have to say that I like the new layout very much. The way you've rearranged the lessons is making it easier for me to follow, and I like being able to keep track of what I've finished on the sidebar. All of the information in the training has helped me feel more confident, and as though I can actually make this happen!

Emily Funk
Emily Funk Design

The HSR training is excellent! I've learned so much already and am eager to learn more. All the questions I had before are being answered ten fold, I love this course so far!

Misha Taylor
Upstaged Home and Interiors

We have completely moved our staging certification training onto a brand new, online, cutting edge training system and it’s amazing! Check out our “Sneak Peek” Video that shows you what’s inside the training area…

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