Blog - Page 7 of 27 - HSR Home Staging Certification Training

How Stagers Collaborate Successfully

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The key to success as an Entrepreneur is to know where to get the ANSWERS when you need them for your business...
This is why I'm so excited to launch a brand new ​home stager group called "Stagers Connect"!

We've always had a private social network called Stagers Connect but I've created a private Facebook Group and there is so much interaction...it's incredible!  

I always say that home stagers are really the BEST people in the world!  They are fun, kind, have a hunger for learning, inspirational and have ALL followed a dream and made it happen. 

Here's a quick video to show you what's inside Stagers Connect...

  

This private Facebook Group is for ALL HSR grads and members past and present.  If you've gone through my training, then email support@homestagingresource.com and they will give you the secret code word to get inside this incredible, learning resource!:-)​

On another note, I will be sharing some of the more inspirational posts and photos in future blog posts, so stay tuned...​

FREE VIDEO!  Could a Career in Home Staging Be For You?

KEY QUESTIONS TO ASK YOURSELF & INFO ON HOW TO GET STARTED STAGING...

  • What background should you have?
  • How much money do home stagers make & what to charge
  • What are the typical start-up costs and first steps?

I just created a private Facebook Group called Stagers Connect and there is a TON of activity going on in there…have a look!

RESA Convention Party

RESA-Convention-party-new

I love a good party don't you?  

As a HUGE "THANK YOU" to all my clients, I'm hosting a RESA Convention Networking Party in a private, loft suite at the M Resort for anyone who has purchased any one of my training products (HSR or CCE).  
Here's the party details:
When:  Thursday, July 26th from 4pm-6pm (right before RESA Convention kicks off)
Where:  At MResort in a Private Loft Suite (sign-up below to get emailed the room number)
Who:  All of my past and present clients (HSR, CCE)
Why:  Because I'm so grateful to all my clients and members!

RESA Networking Party Sign-Up...

Please sign-in so I can email you the Loft Suite Number when I get it from the hotel on Thursday, July 26th.  Party will be from 3-6pm and drinks are on me!

Check out the loft suites on the left side of the building!

If you're going to the RESA Convention and you're a client of mine, please fill out the form below so I can quickly email you my Loft Suite Number when I get it:

RESA Networking Party Sign-Up...

Please sign-in so I can email you the Loft Suite Number when I get it from the hotel on Thursday, July 26th.  Party will be from 3-6pm and drinks are on me!

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The HSR training provided us with all of the information and tools we needed to make a successful start to our business. Thank you Audra!!

Melissa Hagen & Sara Jeffrey - The Staging Company

Audra has sincere passion and dedication to the staging industry as demonstrated through her training. I chose to embark on this journey with Audra as a trainer because I like her realist approach to business, her positive attitude, and attention to detail in her training materials. Education and learning is a necessity for me as I am curious by nature. Audra far exceeded my expectations as I learned more through her course then I could have anticipated. Thank you, Audra.

Amy Beers - House of Sheldon

I've been staging properties for the last 3 years and have always wanted to go deeper in this business. Until now, I didn't feel I had enough training to turn my love of redesign into a real business. HSR has given me the training, the forms and the confidence to move forward. I can't wait to see what is ahead!

Susan Daddono

Very updated and clean/bright and love that we can customize it!

Andrea T Turner - Decor By Redesign

I absolutely loved your training. I feel very confident about staging now and feel your training has equipped me to be successful. You have given so many wonderful and useful business advice as well. Loved taking your class!!

Kelly Rhee - Pink Diamond Staging & Design

Audra's program is fully extensive, with a plethora of real-life examples to learn from. She doesn't hold back on any industry secrets and really shows examples of great staging and explains road blocks, and pitfalls to avoid. She really covers everything and makes it fun and easy to follow.

Jenine Porvin - Modern Desert Interiors

I can not say enough good things about this training. I know a lot of people say that and it's so very true. Can't even imagine how many hours Audra has put into this EXCELLENT training. Definitely worth the price! I would have NEVER had the confidence before to make my dream come true. Now I can honestly say I do and more than I ever thought I could. Thanks Audra for this AWESOME training and the confidence to be able to follow my dream.

Andrea McAtee - McAtee Staging & Redesign

I just completed the HSR training which is by far the best certification program out there!!! I researched a lot of the staging training companies, and you will not receive all of the knowledge that Audra shares in any other program. You get so much information and resources that it is mind blowing. I can't wait to get my business up and running!!

Cristy Smith - Elan Staging & Redesign

This training was so much more then I ever imagined it would be! The information on how to market and brand my business was real eye opening for me.

Caryn Irwin - Staging & Design Caryn

I have been staging for over a year and I learned so much more than I ever knew about the business side of staging. I also learned about working in a more professional way with my clients. I was good at staging before, now I am going to be GREAT!

Tricia Bass - Tricia Bass Beautiful Homes

The HSR training is amazing! Lots of valuable information has been covered. very organized in terms of the flow of the material. Moreover, having all the forms and instruction is a treasure to an organized business kick off ! Audra, I am thankful to you for all you have done over the past years to give Home Staging a national and global reputation and credit that it deserves.

Atusa Darani - Atusa & Company

The HSR training has been phenomenal! The thorough and easy-to-follow videos, readings, and handouts have helped me feel very prepared to launch my staging and redesign business, even with very little prior staging/styling background. Well worth it!

Brooke Craig - Brooke Craig Interiors

Going through the HSR certification training has been a total game changer. I have gained so much knowledge, not just about staging but how to run your business. The staging part I had down pat. However, I know now that my business would have suffered on the marketing (web design, presentations, bold, etc) end had it not been for HSR.

Amy C. Scarborough - Happy Is The After

I just completed my training! I must say, this training was very informative, very information packed, and very helpful. You would be hard pressed to find a comprehensive step by step guide to setting up your own business anywhere like this! Guys, this is your business wrapped in a bow! Can't get any simpler than that! Thank you Audra 1000 times over!

Jacqueline Tillery - JST Real Estate Interiors

I have been in the home staging industry for almost 10 years and until recently I didn't think having formal training was necessary. Audra provided me with invaluable advice in terms of marketing strategies and alternative revenue streams! I cannot wait to implement what I've learned and grow my business! Thank You Home Staging Resource!

Jessice Lynn Smith - Spotlight Staging & Design

HSR training is comprehensive, professional and not for the faint of heart. This program not only trains you on the fun design side but takes you into a realistic, functional marketing program that will make your business not only successful but optimal for resale down the road. Thanks for all the information and all the possibilities that await me.

Mary Redwine - Rain Tree Staging & Design

Audra, (and team ) I would like to thank you but words will not convey. I have always worked in a creative businesses and bought /refurbished many homes. I am always the go to friend for design advice and I too pour over local real estate, yet I had never thought of staging ( vacant's ) . After starting this course I can see the need in my area and I am hopeful that with your amazing training and CAN DO ATTITUDE I can make it work... thank you....

Dana Denton - A Bungalow Design

I can't say enough good things about HSR training. Its a pleasure to have joined such a complete program. So much material is at your finger tips to make even a beginner like me succeed.

Charlotte Bullock - Bullock Design and Staging

HSR's certification training exceeded my expectations, it is a very complete training and covers everything, the business part, marketing and the staging/redesign part. I feel way more confident now. Honestly, before I started the training I had no idea how to begin my business! Now I feel confident and have no doubts that I will be successful! Thanks Audra!

Flor Lydna - Transformations Home Staging

HSR's training and certification program was exactly what I needed to help me turn my design hobby into a business. Audra's wealth of knowledge and experience is invaluable, and I am so glad I chose this program to jump start my home staging business.

Elizabeth Pollard - EP Home Staging

Amazingly helpful! It was easy to follow the program, and Audra was delightful to listen to. I highly recommend this training for anyone with a passion for design and home staging.

Christine & Paula - Design Sisters Home Staging & Redesign

The HSR program was extremely comprehensive. Audra provides everything imaginable to set the foundation for a successful staging and design career. Her expertise in business, marketing, and the digital world makes this program stand out.

Julie Martin - Haven Staging & Design

Wow! The certification is very in depth, way more than I was thinking. I will have to say "I really got my money's worth"!! You (Audra) cover every little thing. I'm very pleased with everything. My husband is also! He brags about me every chance he gets. We are really looking forward to starting up our own business together. I hope to be able to employ my two grown sons and my husband one day. I t may just be sooner than we think! That would be my dream come true! A BIG THANK YOU Audra! You are awesome!

Carol Church - Decorating Chick, LLC

Audra's HSR program is amazing! It's very detailed and is something I wish I had found years ago if I weren't to afraid to follow my passion. I took my time getting through the material but remembering my "why" pushed me past my fear. Now, as an HSR grad, I am confident I have the tools to be successful...I'm ready! Thanks Audra.

Chanell Miller - A.L.O.F Home Interiors

I am incredibly thankful for Audra and Home Staging Resource. I knew HSR was the right choice after watching the introduction video and learning about the program. HSR is not just a home staging training. When taking the course through HSR, you will learn smart home staging and redesign strategies and tips, you'll gain a wealth of knowledge on how to structure your business properly, and you'll learn how to implement marketing strategies that work for long term success. After taking the training and as I move into my new career as a home stager and redesigner, I feel excited, confident, and empowered in my ability to build and grow my business so I may share my passion and love for design with my clients.

Elizabeth Anne Shea - Gardenia Home Design

I really enjoyed the HSR training. I learned so much and gained confidence in my decision to follow my design passion. Audra and her video tutorials were entertaining, packed with information and kept me focused on each lesson. I cant wait to get started with my new business. The resources available thru HSR are invaluable and worth every penny!

Lucy C Maehl

Audra's HSR program is amazing! It's very detailed and is something I wish I had found years ago if I weren't to afraid to follow my passion. I took my time getting through the material but remembering my "why" pushed me past my fear. Now, as an HSR grad, I am confident I have the tools to be successful...I'm ready! Thanks Audra.

Kara Whisler - Midwest Mod Interiors

Taking the HSR certification training was a great boost for my business! There are so many ins and outs to this industry, and as Audra says, why reinvent the wheel? I'd rather focus on delivering results for my clients than being bogged down with administrative setup tasks. Thanks Audra!

Rachel Jennifer - Rachel Jennifer Interiors

I had previously purchased training through another company and was still struggling on how to fill in some holes that I did not have information on. Then I found HSR. It covered EVERYTHING that I needed to know and answered questions that I did not even know I had. Audra's training was extensive and thorough with no subject left untouched. Her passion for helping home stagers is obvious and the ongoing support available is amazing! Now I feel that I have everything I need to transform my business in to the dream I have had for so long!

Diane Mayo - Creative Interiors

Surprised by Success

Is your staging business success surprising you?  It should be. 

We are in an unprecedented housing market where homes that are staged are selling for a lot more money (according to the recent 2018 home staging statistics of over 4200 homes).  When sellers see their updated and beautifully staged home sell for 20-50K more...it makes sellers and real estate agents big believers in the benefits of staging!

In this post, I'm going to share two stager's stories of being surprised by success in the form of two emails I received recently from new HSR students who are just starting their home staging career.

Andrea McAtee, a HSR Certified Professional Home Stager out of Lincoln, NE tells her story...

I'm sure you've heard the saying, "when you do something you love, you'll never work a day in your life", oh how true this is. I remember being 7 years old, wanting to rearrange my parents living room cause I knew even then, it could look so much better. At 12 years old, embroidering on my pillowcases, because they needed sprucing up. When I turned 16, and received my first paycheck what was the first thing I buy?  Canvas art, because I had nothing on the walls in my bedroom.

Years later in my 30's, relatives would invite me over to give them ideas on where to put things, shelves, artwork, etc. Still had no idea I had any talent, or could ever make this a career it was just something I did for fun.Within the last few years staging has really grown in popularity, and I thought to myself why NOT make this a career. So doing a google search one day I came across, "The Home Staging Resource" I signed up for their newsletter, attended a few webinars, and knew right away this was the place for me. I took the online class, and received my certificate. I am now a certified professional home stager for Lincoln, NE and surrounding areas. I don't think I have ever been so excited, well except for maybe the birth of my children, and getting marred. 🙂

Andrea's First Vacant Job Before She Even Finished the Training!

Here's the recent email I got from Andrea about her first, very fast success...

Hi Audra, my business is doing great so far even got my first vacant project before I was done with the course, just like you had said. I really didn't think it would be this easy. My first Facebook ad went out and I don't think it was a week later a lady messaged me needing help selling her home. It had been on the Market since December, the family had already purchased and moved into a new home. So the need to sell was pretty urgent.

I met with her that week for a consultation, rented furniture and staged that next Saturday, they had the first open house after staging that Sunday. There was only 1 person that went through that home however is now pending contract. I am completely amazed!

The home hadn't even been on the market a month after staging. My confidence is through the roof, the client couldn't be more than pleased. I now have another staging project at the end of the month for a $5000 square foot home.

 

Thanks so much Audra for the amazing training you provide, I tried to start this business about 10 years ago and just couldn't get it going. This has always been my dream, I remember taking a couple of your webinars and thinking oh my goodness yes I did rearrange furniture in my bedroom, everything you talked about really resonated with me and life couldn't be better.

Jil Young, an HSR Certified Home Stager out of Goldsboro, NC sent me this email about her struggle and success...

Hi Audra,

Thank you for offering such a great Home Staging Resource program.   It is amazing what I have learned through your program the last past 30 days! I attended a 2 year design program years ago but never was able to wrap my arms around the business launching of a company. You have amazingly defined a methodical process that allows me to proceed forward with a new confidence...

I was invited to lunch to meet a friends friend who is Real Estate Agent. I'm new to this area and I wanted to hear about her Real Estate business. I had my business cards, knew my scripts and had a copy of my Client staging report "Simply Staged to Sell". By the end of the lunch the Real Estate Agent asked me if I would be willing to partner with her so she could add this crucial additional service to her marketing package to have the completive edge over others. I said YES!

How cool is that?!  What will your story be...

FREE VIDEO!  Could a Career in Home Staging Be For You?

KEY QUESTIONS TO ASK YOURSELF & INFO ON HOW TO GET STARTED STAGING...

  • What background should you have?
  • How much money do home stagers make & what to charge
  • What are the typical start-up costs and first steps?

This housing market is hopping and here are two stories with before-and-after photos from two new HSR members of success…

2018 Home Staging Statistics

2018 home staging statistics post

2018 Home Staging Statistics - Staging Works!

I'm so excited about our latest, 2018 home staging statistics survey results!  In the survey, we studied the results of over 4,200 staged homes which makes this the largest study of staged homes ever! The results came strictly from HSR Certified Professional Home Stagers from across the world but mostly in the U.S.

Over 4,200 Homes Surveyed Across the World...

  The 2018 home staging statistics reflect the current, hot real estate market and the amount of money seller's are seeing from investing in the staging of their home vs the seller who does not invest in staging within their market.

There has never been a better time to become a home stager because HSR stagers are killing it right now for their clients!

Ready for the results?

Yep, over 85% of those 4,200+ STAGED homes saw at least 6-25% MORE from the sale of their HSR professionally staged home than the home in the same market that was NOT professionally staged!

Even I was surprised at these results but in this hot market with the varying price differentials we are seeing from neighborhood to neighborhood, a home that is "dialed-in" for it's potential buyers is seeing HUGE results.

   

The largest percentage of results actually came in at 9-12% increase which was astounding!

   

2018 HSR home staging statistics

   

There was a DIRECT correlation between the stagers who charged a bit more and the homes that got the BEST results in price!  In other words, you get what you pay for when it comes to "staging investment". 

When sellers spent just .5% of the sales price MORE on the staging services, they saw at least a 6% price difference!

Click to Tweet

In other words, when stagers charged less or stopped short due to the seller's tight budget, the results were not as good.  Those extra, cosmetic updates like paint, new light fixtures or flooring made a HUGE difference in the sales price outcome.

Educating Agents and Sellers on the Benefits of Staging:

I went ahead and created some gorgeous 2018 home staging statistic imagery and typography for our home staging certification HSR Members in the members training area to download and drip in their social feeds over the next year.  I'm also going to add video like the one below for HSR members too.

While these statistics are from HSR grads, we also have the 2017 NAR statistics available for you to use, so click on the link below to download:​
This is how our industry grows, so that NO HOME goes on the market without professional staging!
I'm so proud of all the HSR Certified home stager's who took part in this survey because they are literally working miracles for their clients!

Could Home Staging" be a Career for You?


Don’t miss this..!!

  • 7 Key Questions to Ask Yourself
  • What the Cost is to Starting this Business
  • Do You Have the Personality for This Industry?
  • How You Know If You Have the Design Talent?

I’m so excited about our latest, 2018 home staging statistics survey results!  In the survey, we studied the results of over 4,200 staged homes which makes this the largest study of staged homes ever!

Home Stager Interview

In my training, I walk people through how to discover the right business model for their situation.  Why do I do this?  Because everyone who joins the HSR Home Staging Certification training has different business goals and reasons for becoming certified in home staging and design.  

Below is a very cool home stager's story because her business evolved with her family situation...

Leslie Anderson with her now grown kids who help her with the business:)

When Leslie Anderson of Leslie Anderson Interiors, a Washington DC home stager started her staging business her goal was very simple...work part time in order to focus on her kids. 

Here is her story and her GORGEOUS staging work...

home staging before and after washington DC 1

What was your life like before becoming a home stager?

Prior to starting my Home Staging business, I was a stay at home mother of three children. I spent most of my spare time volunteering for the local public schools and helping friends decorate their homes! One day I was helping a friend get her house ready to go on the market and I decided to look into home staging as a career. That is when I started researching online courses such as Audra Slinkey's Home Staging Resources.


home staging before and after washington DC 4e

How did you get started in your business?

When I decided to become a home stager it was important to me to become certified. I looked at many different options and was most impressed by the Home Staging Resource's program. I was excited about how Audra's experience and background helped her build her program and the quality of the materials her program offered (including a website) to get my business up and running as soon as possible.


How does your business look today?

I am so excited about how far my business has come. I started out doing this as a part time business while my kids were still home. In the last year, I have been able to work full time and have moved my entire inventory into a new warehouse and office. It makes such a difference! It has given me the ability to become so much more efficient and sales are increasing daily!


home staging before and after washington DC 4

Any advice you would give someone thinking about getting into the industry?

I took my time in getting my business up and running as I am the type of person that likes to make sure that everything is in line. If I were to do it all over again, I would probably get the ball rolling a bit faster than I did. I like to perfect things and I have now realized that part of perfecting your business is to allow yourself to learn from your mistakes.


BEFORE STAGING

What has been one of the secrets to your success?

Not only did Audra's program help me get my business up and running quickly, it has also helped me grow my business each year. Audra continually adds things into her program to help stagers increase their revenue streams in different ways. I always have access to new ideas and marketing materials which is so important and helpful to me as a single business owner!


Now Leslie has her own storefront and warehouse...woot!!  I'm so proud of her and I bet her kids are too.  Thanks so much Leslie for sharing your story!

What will your story be?

FREE VIDEO!  Could a Career in Home Staging Be For You?

KEY QUESTIONS TO ASK YOURSELF & INFO ON HOW TO GET STARTED STAGING...

  • What background should you have?
  • How much money do home stagers make & what to charge
  • What are the typical start-up costs and first steps?

I love sharing HSR Grad business success stories!  Leslie Anderson’s business journey evolved with her lifestyle changes and it’s super cool to see.  I also show you her gorgeous photos stage house right!

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