Free Training for Stagers - Cool Tools & Tips Archives - Page 3 of 9 - HSR Home Staging Certification Training
Category Archives for "Free Training for Stagers – Cool Tools & Tips"

Posts that are to help stager’s with their business. Cool websites, photo editing, business listing and staging how-to.

Canva Templates for Stagers


Those that know me, also know that I have a HUGE problem with home stagers having to reinvent things for their business...  

There's A LOT to know in this industry like extreme design expertise, real estate knowledge, where to shop for that perfect XX, small business know-how and marketing, etc...

Why is it that every other staging trainer makes it so that stagers have to recreate the wheel when it comes to creating social media posts, realtor presentations, brochures, flyers, staging reports and contracts (among all the other stuff we create for our business)!

Okay, enough ranting...let me get down to the cool stuff and a free give-away just for you:-)

We are in the image industry, so everything that represents us like our marketing materials, business cards, website and all of our handouts have to look FABULOSO...right?  

Word docs and Picmonkey are just not gonna cut it these days, so that's why Canva is the answer and...

I've just added direct links to all my Canva Templates in the HSR Members Training Area since Canva now allows me to share my cool creations directly to your Canva account...woot!

(If you don't know what Canva is my friend, then I just unleashed the beast in you because you will LOVE it!  It's a FREE marketing creation platform that is TRULY amazing, so go to to check it out)

Now my HSR members can take my Canva Staging Checklist and completely change the colors...
Changing colors with canva
Or edit all the text, photos and add their personal branding, as well as change the fonts SUPER easily...
changing the font
I've got a 10-Page Statistic Driven Canva template for home stagers to use in their Realtor PowerPoint Presentations:

A 10+ page slide presentation on the Statistics and Benefits of Staging

I've got Canva templates for home stagers to give their Real Estate Agent Partners in order to make them look great:

Help your agents stand out in their listing presentations!

I've got a fantastic hand-out to give to home sellers, agent partners or have on your website as a give-away (in exchange for their email):

Change out the logo to your own and you're all set!

I've got OODLES of gorgeous staging statistic imagery in a Canva template form, so  home stagers can put them on their websites, brochures or even use in their social's just one example:

Swap out the background image, etc.. to re-brand this easily!

My HSR members are NEVER looking at a blank page or reinventing the wheel with their business, so that they can focus on what they do best...stage and transform homes!

Now, I've got a freebie for you just so you can see how incredibly useful these templates can be in your marketing and branding.  Simply swap out the before/after photos to your own and use this in your social media or on your "Vacant Services" page on your site.  

Just answer the quiz question below and get my Canva Template link to the imagery below for FREE!

It's all about helping you make your dream of staging a reality!  Hope you love the template and hopefully I will see you in my next FREE, live webinar...



PS - In full disclosure, I am a Canva Affiliate since I LOVE that website.

Free Vacant Staging Sales Sheet


In this post, I'm going to share with you what I wrote in my latest National Association of Realtors blog post AND give you a FREE Vacant Sales Sheet PDF, so you can use it to educate sellers and agents on the importance of staging a vacant home...

When I started my HSR Certification training company over 14 years ago my mission was to "make hiring a professional home stager an industry standard similar to home inspections"...

I've always been actively involved in educating people on the benefits of home staging and good home design in order to achieve that mission.  When I one even knew what home staging was.  I'm so proud of how far we've come!

As part of that mission, I blog for the National Association of Realtors on a regular basis to help promote my AWESOME HSR members and directory, as well as educate, educate, educate agents and home sellers on how to use a home stager, how to choose a home stager and most importantly...why staging is so important to their bottom line.​

On the NAR Blog this week, I wrote an article on the "4 Reasons Why Staging a Vacant Home is Critical".

In that article I featured some INCREDIBLE before-and-after photos of Stephanie White's work that helps to visually show the changes in an empty  space when it's staged correctly.   I also used the analogy of me and my bikini...yikes!

After I wrote that article for NAR, I thought to myself...wouldn't it be great if that was made into a gorgeous, PDF for agents to give sellers and stagers to give agents?  So, here you go...

Having trouble convincing agents to stage vacant properties?  Here’s “4 Reasons Why Staging a Vacant Home is Critical” PLUS a FREE PDF download for you to use and give to agents!

Virtual Staging Pitfalls


There's been a lot of chatter in the staging and real estate community about "virtual staging" so I thought I would give my two cents on the matter.  While virtual staging has been around for several years, it's making a bit of a comeback with the popularity of e-design and there is confusion between these two terms.

Before I jump in, let's be clear on WHAT virtual staging is and what it isn't...

Definition of Virtual Staging - ​Virtual staging is when photos of rooms in a home are altered and/or digitally edited to add/remove furnishings, features or paint color, for the benefit of online marketing in the multiple listing service (MLS) so that home buyers will be inclined to come to the home.

Some real estate agents are turning to virtual staging to save a buck and get "digitally staged photos" even though the rooms themselves are not staged.​  The photos are altered.

Virtual staging is VERY different than e-design in that e-design images are not meant to go on the ​MLS but used to show clients a design plan or mood board in a space before they commit to design purchases.

In fact, I'm doing a free, live webinar on "How to Make Money with E-Design" that I would love for you to join me on...​

Do you see the difference there?  

Virtual staging on the other hand is about staging the rooms DIGITALLY, so the photos online look good and buyers will be attracted to the space.

I see people confuse e-design and Virtual Staging, so I want to be very clear that when I talk and train on e-design, I'm not advocating virtual staging but teaching a wonderful way for designers and stagers to use technology to provide a visual to clients for their design plan (not MLS photos). that you are clear on that, let's talk about why virtual staging is probably NOT a good idea for agents or stagers to use or advocate.

Here are 5 reasons why virtual staging is a bad idea...​


Most Virtual Staging Photos Look Fake

Technology has come a long way in this regard BUT by in large, even the BEST virtually staged photos have a bit of a cartoony or out-of-scale feel.  Watch my Facebook Live video below to see the example photos I compare to real life staged photos.


Virtual Staging is a HUGE Let Down When Buyers See the Space in Person

Let's be honest...buyers don't make offers based on MLS photos alone.  In fact, they view on average around 12 homes before making that coveted offer.  Do you think the buyer will be happy to walk into a home that was virtual staged only to find it looks completely different?  I like to describe virtual staging as the ultimate, in-person, buyer let down...


Some Would Say Virtual Staging is Deceptive

Like I said, virtual staging is not new to our industry.  When we discussed the pros and cons of virtual staging in Stagers Connect (our private, social network for HSR grads), there were several negative stories told how buyers felt deceived and lied to when entering the home.  Buyers had an expectation and felt betrayed by the agent when the rooms were clearly digitally mastered to appear better than in real life.


Agents Could Get Into Trouble Potentially

One stager who was a real estate agent commented that if it's not completely disclosed in the MLS commentary, an agent who uses virtually staged photos could be in violation of Article 12 of the Realtor Code of Ethics which speaks to this practice.

Okay, I can't just stop at 4 reasons since this one is a doozy...​


Virtual Staging  is Not Staging At All because it Completely  Lacks Emotion

A well staged space is meant to evoke strong emotions in the home buyer.  Staging is more about merchandising the space for that emotional connection that comes when the buyer wants to make an offer.  While digitally altered photos could appeal online to the buyer, when they go to the space in person...that emotion is completely lacking due to the fact that the space is bare.  

If you're a home stager trying to have a discussion with your agent partners on why virtual staging could hurt their business, I hope this post helped out a bit.  I hate to bash anything or be negative about a service but this is my opinion on the matter based on years of experience with that service. 

While it could be more affordable to an agent to virtually stage rather than pay for ​actual staging...the actual cost to their business and reputation is probably not worth it.  I would recommend leaving the space bare before putting up photos that create a false hope in the buyers personally...

I recently did a Facebook Live on this subject, so here's the video of that event...

There’s been a lot of chatter in the staging and real estate community about “virtual staging” so I thought I would give my two cents on the matter….I think it’s a bad idea.  In fact, here are 5 reasons why virtual staging is not a good idea for agents…

12 Easy Christmas Decor Updates for Perfect Holiday Entertaining

Having company over for Christmas?  Here are my favorite, downloadable, Christmas decoration "hacks" that are super easy to create, look beautiful and fit the budget...

We used our E-Design Boards to create visual examples of easy ways you can decorate for Christmas on a budget.  Feel free to download these Guides and use the shopping links (or visit your local stores that are listed) to get these essentials.

7 Quick Christmas Decoration Hacks You Will Love


As you can see from the image above, it's not hard to repurpose a lot of what you already own to create a more festive space.  It's the little details in these quick projects that bring a smile to my face.  Click on the image below to download the full Guide with Shopping links...

Want to get more inspired with some vintage, trending, holiday updates?  Here's 5 more holiday decorating updates that  are oh so festive...

Buffalo plaid is trending this holiday and you saw it in my last post in pillow covers and a stuffed reindeer but why not as a table runner centerpiece too?  Vintage items are also trending, so the printables, red truck and wooden ladder decor will fit right in with this year's nostalgic Christmas...


Maybe you just need some guidance on how to make your dining room table sparkle.  Here's some curated dining table centerpiece ideas to inspire you...

Enjoy these free downloads and enjoy your holiday season!

Christmas is right around the corner, so here MORE, AMAZING Christmas decorating “hacks” you can do quickly to festify your table tops, dining room chairs, entry way and stairs…

How to Coordinate and Update Your Christmas Decor


Have you ever opened up your holiday decor boxes and wondered where the heck do those items go in your home OR why you even bought them in the first place?   

Or maybe you're like me and you have three bins of holiday decor that you have no idea how to use but can't bring yourself to throw away?  

All three of these things went through my head​ as I opened my holiday decor bins with high hopes...only to find some really crappy, Christmas decor...ugh.   It was definitely time for an update!

That's why I'm so excited to share with you my incredibly talented Expert E-Designer's wonderfully easy holiday decor updates on a budget with shopping links in the form of TWO FREE DOWNLOADS!​  

Gina is our staff e-designer who curates most all of our boards and is the go-to person for shopping on a budget.  She got very carried away curating holiday design ideas and boards for our Expert E-Designer training that I thought were too cool not to share.

Here's a list of some "Must-Have" Christmas Decor that quickly updates your look and is easy on the pocket book...

All of these holiday decor items are extremely versatile, classic and budget friendly.  In this post and in my next post I'm going to show you how to use these items to create vignettes, update your tablescapes, create gorgeous centerpieces and more. 

Do you have some empty spaces in your home that can use holiday cheer?  Make these 3 holiday vignettes on the fly using some of the items in your guide above...


Enjoy these free downloads and stay tuned for more holiday design hot tips!  

holiday design

Have you critically looked over your holiday decorations recently?  Here’s some easy ideas and items that will go a LONG way in updating your holiday home…free downloads!