Home Staging Certification Training advice, videos, resources, tips and tools. Information that goes into the HSR Certification program. Great free information too!
A key part of home staging is modernizing and the most effective way to modernize a space is to add some key staging accessories that help to update each room. Usually the home stager after the walk-and-talk consultation will create this home staging props shopping list for the seller. Better yet, the home stager can simply shop on the seller's behalf to purchase items that will go a LONG WAY in updating the home and attracting that best offer possible.
My Expert E-Designer has curated a 20-page, shopping list of essential home staging props for each home that goes on the market inside the Expert E-Designer HSR Template Library, so if you're one of my Expert E-Design students, go ahead and add it to your account.
We've also added this curated client presentation with shopping links to the home staging course under the Successful Consultations section.
Let's take a look at the essential home staging props room-by-room...
Every home can benefit from a new door mat, more greenery, mirrors and what I call "staging trays".
The 62 inch circular mirror can work in any home and multiple spaces to add additional light, use over a fireplace, in an entryway or go over a bathroom vanity. At only $60 bucks at Target, this mirror which has over 1000 five star reviews is a steal!
The banana fiber pouf or stool is another extremely versatile item that can add much needed texture to any space for a mere $30 bucks at Ikea.
Most kitchens lack warmth and personality because they are filled with hard finishes. Never clear every counter and try and sell a bare kitchen! Since the kitchen is a huge selling opportunity for the home seller it becomes even more critical to carefully stage counter vignettes that add texture and warmth.
I personally love the look of layered cutting boards sitting upright on a kitchen counter, a bowl of fresh fruit and brand new woven dish towels. White accessories denote cleanliness, so using white home staging props will help to make the clean connection for buyers. These small, inexpensive additions go a long way in creating a clean, natural atmosphere.
Check out how these simple kitchen home staging props along with paint completely transform this kitchen my sister's staging company, Pacific Home Design in Santa Cruz designed:
BEFORE STAGING
Bedrooms are so personal, that it can be discomfiting walking into another person's boudoir for a buyer...especially if the bedding is old and tired looking.
Adding white bedding enlarges the space and gives it a fresh, clean feel in any bedroom.
Bathrooms are similar to bedrooms in that they are intensely personal, so using white and having it immaculate will never scare off buyers. Use a tray to anchor a vignette on the counter. Fresh white, fluffy towels stacked by the tub and greenery gives the space that spa feel.
This luxury white towel set for under $35 bucks is an essential for every bathroom in the home and with over 1300 positive reviews as an Amazon Prime Choice, it's a steal: https://amzn.to/2Af5yCA
Building beautiful vignettes or what I call "emotional connection points" in each room of the home takes an extreme eye for design.
In our Staging Essentials Client Presentation that we've just added to both the Expert E-Design Training and the Home Staging Certification course, we built a perfect coffee table vignette that is easy for clients to purchase and build on their own.
What room can't benefit from a large jute rug, fresh new pillows, more lighting and fiddle leaf tree?
These simple, yet updated staging accessories are usually the missing piece in a living space. Make sure to go large on the floor rugs, so that every front leg of your furniture touches it. This rug on Overstock is priced right at $200 while the 5 foot fiddle leaf tree with great reviews on Amazon is under $100: https://amzn.to/2ZGZk9k
Etsy is my go-to place for awesome pillows, so have fun exploring various shops for that perfect, pillow combination. This Etsy shop had this luxury set of pillows for sale for only $115 which is a steal for this kind of quality and size.
Even if the home seller is on the tightest of budgets, these many items valued in total at around $2000 will make a $20000 difference in the value of the home.
Buyers are looking for stylish decor and statistically will pay more for homes that have updated decor, so spending a bit on these versatile accessories will be an investment in the sale of the home.
If the idea of shopping for all these great things to use to help sellers get the best price for their home interests you...then consider becoming a home stager by taking my free course below...
Essential Home Staging Props for Every Room of the HomeA key part of home staging is modernizing and the most effective way
This April 22nd Virtual Happy Hour video continuing our series on how to pivot your business and do remote design and staging
We are in Week 5 of our Virtual Happy Hours where every Wednesday at 3pm, we drink, laugh, learn, inspire and create
In our April 8th, Virtual Happy Hour I gave a detailed presentation PLUS resource links and "copy and paste" scripts on exactly how you
In my last Virtual Happy Hour (free Wednesday, learning happy hours I've been doing since this crisis hit that you're welcome to
In the March 25th Virtual Happy Hour, I did something a bit different and that is I created a one-hour workshop on
As promised in my earlier letter providing staging business advice on how to handle Covid-19 (Coronavirus), we held our first "Virtual Happy
I've thought long and hard on how to approacheverything we are seeing on the news regarding Covid-19 in a positiveand productive email
I just finished a live webinar on "How to Make Money Doing E-Design for Clients" and the response was AMAZING! If you
Part of being a Total Design Freak (TDF) means you love, love, love to see gorgeously staged homes designed to sell...right?:-)In this
This post contains a couple Amazon affiliate links:-)
You may be asking, “Audra, why should I add holiday design services to my business?”ย Well, here are 8 reasons why expanding your business into holiday design could be good for you along with Christmas trees from my 8 holiday styles so pick your favorite (they can all be found in my Houzz>Holiday Style Ideabook)…
If you are one of those people that LOVE the holiday and LOVE designing your home for the holidays, then this service is a no-brainer.ย Here’s a secret for you…not everyone loves or even likes to decorate their home for the holiday BUT they know they should, so they are your perfect client.
Is it just me or does it seem like the holiday season gets shorter and shorter every year and I never have enough time to fit it all in?ย I know I’m not alone and people would love a service that works with them to dial in their holiday home while saving them time.ย We are in the era of “outsourcing” and now more than ever people are paying others to do the work they don’t have the time for.
The very nature of holiday design is to save clients time by doing the design for them, so typically the folks who don’t have that kind of time but do have the money are in a higher-end, income bracket.ย What do this mean for the designer?ย It means you’ve just created a wonderful referral source for multiple design projects.
The beauty of a holiday design service is that those client’s whom you did an excellent job for the previous year, will invariably have you come back every year!ย You only need to cultivate a handful of client’s to have regular, steady business every year.ย In fact, a stager friend of mine says that she earns almost 15% of her business yearly on only a few, holiday design client’s that LOVE her.
Sometimes I hear stager’s complain that their staging business really dips during the holidays, so having a steady, holiday design clientele that keeps you busy, year after year, makes perfect sense!
Yep, they are emotionally attached to some Christmas decor that really should have gone by the wayside long ago.ย They wonder why their home doesn’t look very good during the holiday season and many times it’s because of these older, cheaper items they just don’t have the heart to let go of…sound familiar?ย An expert, fresh set of eyes is such a huge benefit to sorting through home decor and getting the look we really want for our holiday home!
Home Stagers and Designers have the uncanny ability to “see” interiors in creative ways and part of that skill-set goes toward Re-purposing items to their best showing.ย Why pack all of your current decor away before decorating for the holidays when you can easily to the gorgeous decor you already have and “holiday, bling it up!”
An hour-long training that walks you through the entire process, gives you the FAQ and Price Sheet for your website, a Pre-Appointment Form so you ask the right questions up front and trains you on how to market this valuable service is available!
Shirley Borloz of Signature Staging in Nashville, TN cleverly adds her business name and information in a stack of books vignette....how cool is this?
Angie Creech Design used a different variation on that the book stack by adding a frame behind it and layering it over a cutting board with her business cards.
Sarah Williams of Finishing Touch Design out of Redlands, CA creatively leaves her mark in a couple places in the home. Starting with the front entry, she has a custom door mat with her business name and will then place her business cards and marketing postcard on a table in the home...
Dani Powers of Taylor Made Staging and Design varies her calling card vignette by season...below she has a fall centerpiece with her cute signage and business cards.
Kandice Lee Designs, a home stager out of Denver CO said that since she leaves a peice of her heart in every home she touches, her signature item is a pink heart shaped stone on her business cards to show buyers the love that went into that space...very clever!
Melissa Raab Mendelson, a home stager in the Chicago Area goes one step further by creating an eye catching vignette and adding her calling card, framed postcard with brochures and business cards.
Sarah Beam of Altogether Lovely keeps is simple but adorable on the kitchen counter. I also like how she includes her photo on her business cards to make her staging and branding that much more memorable and personal.
Susan Vaneria of Fresh Spaces out of Hartford, CT also uses the kitchen counter with a cute printable chalkboard of her business name and stack of cards.
Mallory Johnson of Nine Elements Interiors out of Twin Cities changes up her approach depending on the home and here she uses a tray vignette that can be moved strategically to different locations in the home. Again, she's very smart to have a photo on the business card which again personalizes her brand to her prospective clients...
Mitch Bage of Maison De Campagne a home staging company in League City, TX uses a more subtle approach but I kind of love it...
I hope these different marketing calling card ideas inspired you in your own business! We are "creatives", so it's always exciting to see how each person manifests their creative branding in a home.
XOXO-Happy Staging
Audra
Those that know me, also know that I have a HUGE problem with home stagers having to reinvent things for their business...
There's A LOT to know in this industry like extreme design expertise, real estate knowledge, where to shop for that perfect XX, small business know-how and marketing, etc...
Why is it that every other staging trainer makes it so that stagers have to recreate the wheel when it comes to creating social media posts, realtor presentations, brochures, flyers, staging reports and contracts (among all the other stuff we create for our business)!
Okay, enough ranting...let me get down to the cool stuff and a free give-away just for you:-)
We are in the image industry, so everything that represents us like our marketing materials, business cards, website and all of our handouts have to look FABULOSO...right?
Word docs and Picmonkey are just not gonna cut it these days, so that's why Canva is the answer and...
I've just added direct links to all my Canva Templates in the HSR Members Training Area since Canva now allows me to share my cool creations directly to your Canva account...woot!
(If you don't know what Canva is my friend, then I just unleashed the beast in you because you will LOVE it! It's a FREE marketing creation platform that is TRULY amazing, so go to Canva.com to check it out)
A 10+ page slide presentation on the Statistics and Benefits of Staging
Help your agents stand out in their listing presentations!
Change out the logo to your own and you're all set!
Swap out the background image, etc.. to re-brand this easily!
My HSR members are NEVER looking at a blank page or reinventing the wheel with their business, so that they can focus on what they do best...stage and transform homes!
Now, I've got a freebie for you just so you can see how incredibly useful these templates can be in your marketing and branding. Simply swap out the before/after photos to your own and use this in your social media or on your "Vacant Services" page on your site.
Just answer the quiz question below and get my Canva Template link to the imagery below for FREE!
It's all about helping you make your dream of staging a reality! Hope you love the template and hopefully I will see you in my next FREE, live webinar...
XOXO
-Audra
PS - In full disclosure, I am a Canva Affiliate since I LOVE that website.
#1
BEFORE HOME STAGING...
This may seem like an obvious one but I'm constantly seeing service details left out of the pricing list of stagers and designers. "Consultation" is a VERY broad term in this industry and one person's may be a 15-minute, assessment while another's is a 2-hour walk through with a staging report...would you agree that those are VERY different priced services?
What happens when we ASSUME? Why let your client assume anything from your service list! Be crystal clear in what you're delivering, have a equally clear contract and you will alleviate most every problem that stagers encounter (which are usually misunderstandings based on "assumptions" anyway).
After Staging by HSR Grad, Roxanne Flett...WOW!
#2
So many home stagers believe that clients purely go off of price when choosing a home stager, so they price too low in order to win the job. While some uneducated clients will choose solely on price, most people are savvy enough to recognize that staging is an art form and "you get what you pay for" when it comes to the staging design work done in the home.
The "low ball stagers" are usually not invested in their business or HSR Certified. They think "staging would be fun" so they just think they will charge what their hourly was in their last position...ugh!
These untrained stagers would also not know how to shop wholesale, not understand the real estate market, not have those valuable vendor relationships, a good contract, understand client phraseology, have insurance or be in business by this time next year so never fear the "low ball stager"!
#3
This is an honest mistake I see even the most veteran stagers make when it comes to their business. By nature, we are creatives...not hardened, "salesy" negotiators. The "typical" successful skill set needed to be an AWESOME staging artist usually comes from the right brain, so it's easy for us to "cave" when a savvy, negotiating agent wants to "value down" a stager's pricing. Please trust me on this...DON'T DO IT.
Having said that, I do believe that you need to have a "Good, Better, Best Pricing" when it comes to vacant homes since that allows flexibility in pricing for the budget minded. I will get into a lot more of that in my live webinar next week, so I hope you can join me...
I also think there are ways to be "flexible" in your pricing that doesn't diminish your pricing credibility like wavering and discounting does...and this brings me to another pricing mistake:
#4
Not everyone has the budget to have you in their home, staging it for days, so that is why it's always good to have a stair-stepped price model that allows for the "Do-It-Yourselfer" who can take your detailed Staging Report and do the work.
Before Staging...
After Staging by Roxanne Flett
Looking at the 4 items above, if the seller has the time and energy to put into the staging, then a stager can have stair-stepped pricing and simply provide the objectivity, extreme expertise and vendor list in the Staging Report. This is what HSR Certified stagers ๏ปฟ๏ปฟ๏ปฟare trained to do and they have access to a large, staging report model that works really well in the home!
We've always had a private social network called Stagers Connect but I've created a private Facebook Group and there is so much interaction...it's incredible!
I always say that home stagers are really the BEST people in the world! They are fun, kind, have a hunger for learning, inspirational and have ALL followed a dream and made it happen.
This private Facebook Group is for ALL HSR grads and members past and present. If you've gone through my training, then email support@homestagingresource.com and they will give you the secret code word to get inside this incredible, learning resource!:-)โ
On another note, I will be sharing some of the more inspirational posts and photos in future blog posts, so stay tuned...โ
I just created a private Facebook Group called Stagers Connect and there is a TON of activity going on in there…have a look!
This is why at the Home Staging Resource, we've added a large section in our training called the "Social Media Library" which supplies videos for stagers. In this new training section, our HSR Certified Members will get to download over 35+ videos to use for their own social media funnels, plans and posts! How cool is that? One of my New Year's Resolutions was to provide even more, relevant resources to my peeps, so I'm happy to get a jump on it early:).
Video is one of 2018's hottest business trends and Facebook , so now is the time to add video to your business!
Video is one of 2018's hottest business trends and Facebook is more likely to display video posts than anything else, so now is the time to add video to your business!
HSR now provides videos for stagers to enhance their 2018 social media presence.ย See what’s in the Members Training Area.
I know many of you LOVE holiday design, so I've put together "7 Reasons You Should Add Holiday Design to Your Business"...
#1
Let's face it...the holidays can be EXHAUSTING for most of us! Between the gift shopping, parties, wrapping and vacation planning it's hard to carve out time to sift through our massive amounts of holiday decorations. Most people would love a service that works with them to dial in their holiday home while saving them time.
We are in the era of "outsourcing" and now more than ever people are paying others to do the work they don't have the time for.
#2
The very nature of holiday design is to save clients time by doing the design for them, so typically the folks who don't have that kind of time but do have the money are in a higher-end, income bracket.
#3
The great thing about a offering a holiday design service is that those client's whom you did an excellent job for the previous year, will invariably have you come back every year! That's right...you only need to cultivate a handful of client's to have regular, steady business every year. In fact, a stager friend of mine says that she earns almost 15% of her business yearly on only a few, holiday design client's that LOVE her.
#4
#5
Home Stagers and Designers have the uncanny ability to "see" interiors in creative ways and part of that skill-set goes toward Re-purposing items to their best showing. Why pack all of your current decor away before decorating for the holidays when you can easily to the gorgeous decor you already have and "holiday, bling it up!"
#6
Not only is this kind of service highly referral based...it's easy to market using Facebook Ads, post cards and online directory key words...
HOT TIP!
Simply add the term "Holiday Design Services" to your Yelp listing and you're already ahead of the game! Look how few providers come up in the entire San Diego area...
#7
I love this video testimonial from Michelle Minch of Moving Mountain Designs who is also a RESA Stager of the Year and is killing it in the Los Angeles Area as a home stager! Michelle started out as an Interior Designer and took the HSR home staging certifica๏ปฟ๏ปฟtion training thinking she would add staging to her business...boy did she get more than she bargained for!
#1
Who is an Interior Designer's business target market? New home owners and people considering a remodel or design project. Are these people easy to find? Not really.
The Home Stager on the other hand has a target market of Real Estate Agents who are very easy to find online (and off) and very easy to target.
#2
Did I mention that having a handful of Real Estate Agents who use you on every listing they get means you are continually getting new business without having to lift a finger?
That's right, the HUGE business model benefit to working with agents is that this target market will actually do the marketing for you since they will need you multiple times. The interior designer's target markets do not continually feed them new business.
#3
Every GREAT staging job should turn into a new move-in design job when positioned correctly! The home stager has the best opportunity at connecting with the home seller who very soon will be a new home owner and want help remodeling their new space.
This is one of the biggest reasons the HSR Certification Training program goes over BOTH the staging and design business models. This HUGE ๏ปฟadvantage๏ปฟ is what makes us different from other training companies because we understand that ๏ปฟbeautiful๏ปฟ staging leads to new design business and we want you to be able to handle all of it!
#4
Remember when no one was spending on "luxury items and services" during the down turn? Guess what? They were still spending on home staging because if they didn't professionally stage their home, it simply would not sell.
As the longest running, online staging and design training provider who has been through every economy I can safely tell you that staging is an "economy proof" business when positioned correctly.
#5
Many of my HSR members have left the interior design industry and jumped in the home staging industry because they said it was just A LOT more fun! Design typically is a higher risk, higher capital, bigger stress profession that has a longer sales cycle whereas staging is an "in and out" profession where clients see huge results right away.
My X-Designer members tell me they like creatively working with what their client's have to make rooms beautiful rather than the tedium of completely redoing a client's space or measuring the exact cabinet size to fit a kitchen, etc....
There are many more benefits of adding staging to the Interior Design business model but those are just a few "biggies".
Every Interior Designer should consider adding home staging to their list of services and here are 5 GREAT reasons why designers should become home stagers…
I have spent the last four months going through every inch of our 21-Day Home Staging Certification Training and migrating it to a cutting edge, online training system. Every form, guide, page, link and resource or our staging certification program has been updated to reflect our changing staging, design and real estate industries. I'm so proud of this new training area which members are RAVING about.
I love the training. I think it is exciting! I can't wait to get up in the morning and start my lessons. All this material we are covering is invaluable. When one thinks about all the money one can end up making in this business...this course is really inexpensive. Plus you get to have fun while making a good living.
I started the training before you updated the member's area, and I have to say that I like the new layout very much. The way you've rearranged the lessons is making it easier for me to follow, and I like being able to keep track of what I've finished on the sidebar. All of the information in the training has helped me feel more confident, and as though I can actually make this happen!
The HSR training is excellent! I've learned so much already and am eager to learn more. All the questions I had before are being answered ten fold, I love this course so far!
We have completely moved our staging certification training onto a brand new, online, cutting edge training system and it’s amazing! Check out our “Sneak Peek” Video that shows you what’s inside the training area…