Category Archives for "Real Estate, Staging, Color and Design Trends"
Real Estate Trends, News and Statistics
Real Estate Trends, News and Statistics
I love what these Santa Cruz home stagers did to this million dollar vacant listing! This Santa Cruz Home Staging company, Pacific Home Design merchandised this space so well...I'm building an article off the work they did about staging trends I'm seeing in the industry...
In a 2014 Staging Trends post, I named the color navy as a staging color trend you will see more of in the coming years and I'm happy to say that three years later...I'm not tired of it. You can see how these Santa Cruz home stagers (Chrissy and Corrine) really tap into the design vibe of the city of Santa Cruz in that their staging design enhances the view and creates a "lounge like" feel.
Part of the art of staging is "merchandising" the space. The definition of merchandising is "displaying a product in such a way that it stimulates interest and entices customers to make a purchase."
The two photos above show this concept beautifully!
A buyer would go onto the deck and marvel at the view in the unstaged, empty deck photo BUT the buyer who goes onto the staged deck will sit in the chair and imagine spending sunsets with their partner over a glass of wine and teaching their children the constellations in the evenings...do you see the difference?
In my staging and design training, I call this building "Emotional Connection Points" in the home, so that buyers feel home in the each room...
For the first time in the 2017 National Association of Realtors staging statistics they mention the importance of staging outdoor areas, so this is a trend we are going to see grow in the coming years!
Don't you hate how fast color trends seem to change?:)
Expect to see more white walls in the staging realm since this trends is growing. Having said that, it takes extreme, design expertise to work with white walls since "white" needs lots of white furnishings and texture to work well.
Luckily the Santa Cruz home stager gals at Pacific Home Design had taken my Certified Color Expert (CCE) training course, so they knew the right way to work with white on the walls in this home!
Santa Cruz home stagers hit the mark on the hot new staging trends I’m seeing and the photos of their work will inspire you…
We just completed the largest home staging statistics survey ever taken of over 3500 homes sold in 2014. The home staging statistics show that on average, professional home staging by an HSR Certified Home Stager increases the value of the home over 10% of unstaged comparables! Spending around 1% on the “professional” staging of a home resulted in HUGE returns for the 2014 home seller. In fact, we saw direct correlation between staging dollars spent and increase in sales price.
It’s not just about “speed of sale” in today’s housing market but about making the most money out of your most valuable commodity. While staged homes are selling quicker according to the RESA stats, I wanted to survey whether they were selling for more than the unstaged, neighbor’s home and boy did we get great results! I’ll be sharing more about these results in the coming weeks. Here is a quote that is good to keep in mind and pass along for the next selling season if things continue on their current trajectory:
Interestingly, our International HSR grads posted fantastic gains upwards of 15% which was not surprising since they are pioneering staging in their markets. The midwest housing market had a bit less in return than the rest of the country which was also indicative of those markets being a bit behind the California, Texas, New York rates.
Overall these numbers don’t come as a big surprise since the popularity of HGTV and sites like Houzz, create an expectation for buyers when they are searching for the right home…they want the model home look and professional staging is the best way to achieve that.
As the market heats up, we are seeing more real estate agents and sellers recognizing the huge benefits that come with hiring a professional home stager! Here is the latest in home staging statistics according to a new Zillow Digs survey of Real Estate Agents and Interior Designers:
“In a market where home prices are rising, it becomes even more essential to get every dollar you can from the sale of your most expensive asset…professional home staging does this for sellers.” – Audra Slinkey
I’m seeing bidding wars all over the place for the right home that is staged beautifully in this 2014 spring housing market. The savvy agent who wants to have the reputation for getting sellers “top dollar” understand the necessity of staged and merchandised rooms, as well as professional photos to post online.
Curb Appeal was listed as the number one home improvement item while using a professional home stager was listed as number two according to the survey.
A home stager can skillfully identify ways to highlight your home’s best features and compensate for its shortcomings. The goal is to make “your home appeal to the broadest audience and number of buyers possible,” says Zillow Digs Board of Designers member Mara Miller of Carrier and Company in New York City.
Warning…not all home stagers are the same! It takes extreme design expertise, a strong knowledge of the real estate market and buyer demographic, as well as special training in phraseology, staging psychology and vendor partnerships (flooring, window coverings, furnishings, etc..) to really maximize the value of the transformation.
XOXO – Happy Staging!
Hope to hear from you!
I love design and probably own every staging and design book and magazine available. I’m really loving the design trends that are driving the staging trends of 2014 because they reflect the brighter economic outlook of sellers and buyers. When people feel good about their home equity, job stability and market conditions…great things happen in design! It’s no wonder that in a recent Houzz Survey all of the tradespeople (especially designers) were feeling wonderfully, optimistic about their revenue growth in 2014! There’s never been a better time to become a stager and designer!
1. Staged Outdoor Spaces – Can you imagine what this space would look like without the staging? Yes, it would be cold and dreary. Karen Hunter of http://www.staging-magic.com/, transforms this yard into an entertainers dream come true! Staging is about creating the vision of what life in the home would look like and including the outdoor living areas is critical! This staging trend is probably one of the most essential and I see so many sellers not have their outdoor areas staged. Remember a photo is worth a thousand words, so have the stager stage the outdoor space, take your gorgeous photos and that is what will sell the buyer online. 95% of buyers are online first trying to find the home of the dreams…what do you think this photo would say to the buyer?
Don’t forget to stage all of the outdoor space and especially the BBQ/bar area. The husband weighs in on the home decision and I imagine this staged outdoor area would speak louder than the table area.
2. White Kitchens – Huge trend now for home owners is light, white, bright kitchens! In a recent Houzz survey an overwelming amount of respondents desired a white kitchen in their home. A professional stager can easily offer this solution at a low cost since the right painter, accessories and accents are what is needed. When the kitchen comprises almost 30% of the buyer’s decision (according to NAR) a little more expense in this main area makes a world of difference in price! Elayne Forgie of http://forgiehomestaging.com/, works wonders in this space.
3. Birds On Display – The bird in the pillow is just a taste of what we will see more of in the future. Whereas last year’s trend was the white porcelain deer head on the wall and horses, this year’s trend is sweet, little birds. I also love how Monica of http://www.definedspacesstudio.com/, used a palette of wheat yellow and variations of blues to create this dreamy bedroom. Okay, I know the chevron pattern is a bit over-used but in this instance it anchors the palette of yellow and blue nicely.
4. White Slipper Chairs and Bright Pops of Color on a White Canvas – White slipper chairs have always been popular but now we’ll see more of them in these whimsical settings where pops of bright hues help to modernize the space. This staging and design technique by Jo McLaughlin of http://jomclaughlindesigns.com/, looks great throughout the home as the overall sunny economic outlook reflects the bolder color palettes people desire. I also love the metallic framed art which is also very popular right now whether silver (as in this photo) or gold.
5. Speaking of gold….the next big trend is warm gold/brass accents – Framed mirrors, art or brass bar carts add warmth and sophistication in any room. Carmen Cuesta of C.C. Loeb Interiors beautifully displays an old wooden table with a touch of vintage and greenery. Certified Home Stagers and Home Stylists have many inexpensive tricks they use to add glamor to a space using what home owners already have.
6. Purple Accents in Small Doses – We all know that the Pantone color of the year dictates future color trends (that’s why we’re seeing so much yellow and turquoise now manifested in design (Pantone’s past colors) but this year’s Radiant Orchid I believe will be best seen in small doses in living areas (as in this staged living area by Lisa DeFrancesco of South Shore Staging and Photography, http://www.ssstagingandphotography.com/.
And while you won’t see Radiant Orchid on the walls in the living areas of truly staged homes, you will see it in beautifully redesigned/styled homes. Susan Batka of Aerie Interiors, http://aerieinteriors.com/ creates a sensual and inviting space for the bolder client. The zebra print rug really helps to anchor the space and look.
7. Dual Coffee Tables – placing two coffee tables next to each other to scale a larger space is a much better staging solution than just one.
8. Clear Tables, Chairs, Lamps and More – Glass has always been an excellent staging tool because of it’s reflective nature and ability to create more light in what would probably be a dark space. Elayne uses glass tables, glass hurricanes and glass lamps to move the minimal light throughout.
White is Right in Big Doses – While white kitchens is the hottest kitchen trend, white also sells when it’s in an 80% dose as in this living room.
9. The Navy Comeback – Navy blue is making a come back in a huge way! Navy just stole our hearts originally via patterns like chevron, ikat and floral (as in this chair) but now it’s really making it’s presence known as a “new neutral” that pairs well with yellow (as shown), turquoise, coral, chartreuse, wheat …basically all of the bright 2014 on-trend colors that add pop to a space. Navy is one of those versatile colors that can work with bright or earth tone accents (just open your latest Pottery Barn catalog to see it with earth tones).
10. The Statement Piece Over-sized Chair – There are so many things I love about this staged space but the dramatic, over-sized, wing-back chairs are my favorite. Every space needs that one thing that makes the buyer go “wow”! Kristine Ginsberg of http://www.elitestagingandredesignmorriscountynewjersey.com/, the USA Top Professional Stager of the Year invests in luxury accessories that create harmony and sophistication in her spaces. Plush elements like the platinum garden stools, mirrored console and geometric lamp shades serve to pull together this space.
In a new Houzz Survey all of the tradespeople (especially designers) were feeling wonderfully, optimistic about their revenue growth in 2014! There’s never been a better time to become a home stager and designer!
11. Non-Matching Chairs Around the Dining Table to Create Interest and Memorability – Those of you who are familiar with my staging and design training know that I never stop at 10, so here’s another trend I think will play strong in the staging world. You can remove the end chairs in a formal dining space to create space and to also take a great, real estate photo head-on OR add unique, statement piece end chairs to take an interesting side photo of the space. Remember, staging is always about the best photo since 95% of buyers are online first, so pick the shot, then stage it.
I’m really loving the design trends that are driving the staging trends of 2014 because they reflect the brighter economic outlook of sellers and buyers.
Can you believe all the Home Staging Resource members who attended the 2014 RESA Convention? There were over 60 of us and boy did we have a blast! Every year I speak at the RESA Conference and learn so much that I add to our HSR Certification training. I love that online training provides me a “real time” educational avenue to provide critical information to the hundreds of HSR Members across the world!
Over the next few weeks I’m going to be sharing some of the things I learned at RESA, as well the success stories I got to hear firsthand from this incredible group of women. Make sure to stay tuned by signing up to the right for our blog. I also am spending a ton of time adding what I learned from the RESA Conference to my HSR training area, so everyone can benefit from the takeaways which is the beauty of online training.
My Training Takeaway – I’m going back through our example contracts that we provide in the training using Kimberley’s mantra and making them stronger and more steadfast.
My Training Takeaway – Add to the training “Realtor Partner Plan” and “Realtor Presentations” a page/slide on how the stager makes the agent look awesome.
My Training Takeaway – Completely redoing my social media and networking section to reflect the 2014 trends, add the tips and tricks of connecting with clients and being a “good stalker” which will make it easy for HSR members to make agent partnerships.
My Training Takeaway – Add more information and video in my Week Two Marketing section that helps stagers connect easily with their propects and clients, so the “fear factor” never comes into play. I also am pushing the Staging Mentor program since is an easy way to take the fear away by working at a home and with clients under a Mentors guidance.
My Training Takeaway – Expand on my six buyer demographic Internet research steps and add a “Buyer Demographic Profile” form to that section.